Participatory Government: Supercharged Community Engagement Strategies

Everything you need to know about new media, social networking and the mobile Internet.

John Craig, VP Sales & Marketing Email: john.craig@purpleforge.com Infonex Government 2.0 November 17, 2009

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What sort of Government organization are you?

•  Be seen as progressive; use methods to better engage citizens on their terms –  offer more routes to find and share your message

•  Multiply the effectiveness of your engagement with the public –  leverage technology to expand reach and time required to get information

disseminated –  leverage each resident engaged to reach and pull-in their friends

•  Capture rapid feedback on issues using community engagement –  take steps towards more participatory government

•  Be viewed differently from other organizations –  be seen as representing residents intereststo the best of your ability –  continually seek new and better ways to solicit public input and involve them in

issues and policy positions •  Make your life and the life of your staff easier

–  be more efficient in communicating and engaging the public –  spend more time on content and less on website operation tasks –  take a whole-cloth approach to community engagement

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Changing Media Landscape; Traditional media no longer owns the message

Source: Piper Jaffray, “The User Revolution,” Feb 2007.

1966 1. Newspapers 2. Broadcast TV 3. Magazines 4. Broadcast Radio 5. Eight Track

1986 1. Newspapers 2. Magazines 3. Cable TV 4. Broadcast TV 5. Radio 6. Cassette Tapes 7. Walkman 8. VCR 9.Personal Computer 10. Console Video Games 11. PC Video Games

2008 1. Newspapers 2. Magazines 3. Email 4. Broadcast TV 5. Radio 6. CD Player 7. Cable TV 8. Personal Computer 9. Satellite Television 10. Internet 11. Cell Phone 12. DVD Players 13. Satellite Radio 14. MP3 Players 15. Tivo/DVR 16. Sling Box 17. iPod 18. Blogs 19. Online Video 20. Mobile Internet 21. Console Video Games 22. PC Video Games 23. MMORP Games 24. Mobile Games 25. Text Messaging 26. Mobile Video 27. Download Movies 28. Podcasts 29. Instant Messaging 30. Social Networks

Not for Kids Anymore

Source: Nielsen//NetRatings (August 2007)

Users (M) % Users

Age All 56.4 –

<18 10.5 19%

18-34 11.7 21%

35-44 11.7 21%

45-54 11.9 21%

55+ 10.6 19%

Gender Male 30.8 55%

Female 25.7 45%

Company  Confiden,al      Source: “US Entertainment and Media Consumer Survey Report 2007,” JupiterResearch (April 2007); “Online Advertising Spending vs. Total US Advertising Spend,” eMarketer (March 2007)

Online Usage Now On Par With TV Viewership

Other media (hrs/week): •  Listening to Radio: 4 •  Reading Newspapers: 1 •  Reading Magazines: 1

14 hours per week spent online

Accounts for 41% of media consumption

14 hours per week watching TV

New Media Has an Impact

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Obama Changed Government and Communications

•  44% of all Americans went online to make an election decision -  Pew Internet Research

•  54% of all people made political decisions based on the fact that people they respected shared information with them -  David Kralic: Drill Here/Drill

Now Internet Study

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How Viral Messaging Works

Emerging Social Networking Rule of Thumb

1.  1 Person Creates Content 2.  100 People See Content 3.  10 People Re-broadcast Content 4.  1000 People See Content 5.  100 People Re-broadcast Content 6.  10000 People See Content (and on …)

Key to success: Use compelling application interfaces and content to maximize the interest, frequency and ease of re-broadcasting of content

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Basic Vocabulary Words

•  Google •  Facebook •  Twitter •  YouTube •  Blog •  iPhone

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Advanced Vocabulary Words

•  Mobile Applications •  Joomla •  Status updates •  Facebook applications •  Hashtag •  Retweet •  Favorite •  Shared feed •  Starting a Wave

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The next technology trends are coming faster than you think

•  In 2010, people will access the Internet for information using a mobile device more frequently than they will from a PC. –  Source: Pew Internet Research

•  In January 2009, 26.2 million Americans accessed the Internet for information using a mobile application –  Source: comScore

•  26% of all people using an iPhone have already downloaded the free Facebook application –  Source: Apple

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Which is more engaging?

Your website or an SMS alert on a mobile device?

An engaging application built to display your content?

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Here’s what you need to do to avoid this …

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Example of Mobile e-Government: AMBER Alerts

Age/Weight/Height Info

Last Seen and Sightings Maps

Twitter Feeds #AMBERALERT

Re-Broadcast to Social Network

AMBER Alert Page

Police Contact Info

Full Color Picture

Abduction News

Send Picture / GPS

Car Make and License

Additional Info

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Staying in Touch: Surveys & Polls

Survey is shared automatically across

user’s configured Social Networks

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Purple Forge Overview

Purple Forge sells hosted, subscription-based services to political parties, politicians and governments to virally

campaign, survey and/or inform the community using social networking, web plug-ins and mobile applications.

Purple Forge is led by seasoned mobile communications and Internet technology veterans dedicated to providing affordable solutions to put the value of mobile applications into the hands

of politicians and government.

We protect the demographic information provided to us through our applications and our leadership team includes experts in

Internet privacy and security.

Thank You!

www.purpleforge.com sales@purpleforge.com