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Mobile element with strato shear

Date post: 27-Jun-2015
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Author is an online marketer and loves to write on different subjects. With this post he is sharing information on types of mobile advertising & mobile advertising types.
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Mobile Marketing Solutions
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Page 1: Mobile element with strato shear

Mobile Marketing Solutions

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Company

We are a fast-growing new-age Media & Technology venture providing media platform solutions for brands.

Our DNA : Product Innovation, Service Excellence & Passion.

Our Advertising platform uses patent-pending technologies to ensure ads are efficiently & effectively delivered.

Team Member’s background ranging from Wharton, ISB, Microsoft, Amex, MSN, Star TV & Viacom.

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Current Status :Airtel’s AdRBT Subscriber base 1mAverage calls per day: 4Total Monthly Impressions: 120m

Potential Subscriber Base :Idea & Tata Indicom + Tata DoCoMo Inventory in the pipeline aiming at a Herculean potential subscriber base.

Our Partnerships

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Mobile Internet expected to be 10x the size of Desktop Internet

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Why? Mobile Advertising

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The Opportunity

To deliver permission based, targeted and easy to use branded promotion offers to millions of consumers via their mobile devices.

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Why Now ?

All of these devices combined represent the opportunity to redefine direct marketing & gives it a whole new meaning.

There are now more mobile devices than televisions & computers combined

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The Future!

AdRBT for offer codes. Link to Mobile Websites. Mobile search location based. Consumer loyalty opt-ins. Location based advertising. Targeting on mobile social communities. GREEN – Paper free.

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Ad RBT Concept

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Vast Reach & High Penetration• Metros, Tier 1, Tier 2, Tier 3 and Rural• Speak the language of your customer• Reaching over 2 crore consumers

Zero Spillover•No wasted impressions. •No more paying for ads that no one ever hears.

AdRBT Benefits

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Ad Effectiveness• Callers hear your message, and only your message

• High brand recall

Measureable• State-of-the-art monitoring system• Detailed client reports

AdRBT Benefits

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Interactive• Call to action by pressing zero• Further engagement by SMS

Targeting• Region• Time of day• Day of week

AdRBT Benefits

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Marketing Opportunity… IRCTC SMS

DescriptionDescription

Audience DemographicsDemographics:

Educated Consumers Computer literate Comfortable with E-commerce Have disposable income for discretionary spend

Traffic: 2.5 Lakh SMS everyday, with 70% unique

• India’s largest Rail Booking Portal• Pan India operations• Message on successful booking of ticket• Message with tagged advertising

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Marketing Opportunity… IRCTC SMS

Traditional Online Advertising

• Banner / Text ads on website• Email campaigns• Low conversions

Lack of targeting – everyone sees the same message

Customer unwillingness to get distracted – focus on online transaction

Difficulty to induce “action” from interested customers

• Targeting: By City, Pin Code, Age, Gender, Mobile Number/Operator, Email ID, Occupation, Residence Address, Office Address, Marital Status

• Segmentation: Class of travel, Origination, Destination, Train Category (Rajdhani, Shatabadi, Garib Rath etc.)

• Consumer Mind Set : Post transaction customer service

SMS to IRCTC users

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From: TA-IRCTCDear Mr Sharma, Yr Tkt with PNR 6426875710 has been booked for Travel Date 3-2-2010

Reliance Cashless Mediclaim of 3L for Family Rs 4555 SMS HEALTH to 139 T&C apply

Ad Illustr

ation –

IRCTC SMS

Characters for Advertising Message - 80

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139 SMS…Marketing Opportunity

Description

Value to Advertisers

Demographics: Traveller on rail, Mobile Literate, age: low 20s to low 40sTraffic: 100.000 Lac SMS everyday and growing 5 lac calls everyday ( Ads for the advertisers by playing Jingles)

Targeting: By Metro, CircleSegmentation: Class of travel, origination, destination, train

categoryReach: All India across All Operators

• India’s only 3 digit short code for Rail Enquiry• Pan India operations• Instant Response• Query response with tagged advertising

Audience Demographics

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139 SMS… Value to Advertiser

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Thank YouThank You

Vishal MehraSenior ManagerStratosHear Technologies Private Limited# 981183-69-69

Email : [email protected]/in/vishal1mehrawww.twitter.com/vishal1mehra


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