Date post: | 29-Jul-2015 |
Category: |
Documents |
Upload: | salesforce-marketing-cloud |
View: | 160 times |
Download: | 0 times |
Mobile Engagement: The Right Message At The Right Time with Nationwide Insurance Royce Workman, Director, Digital Marketing, Nationwide Insurance David Rumpke, Director, Enterprise Digital Solutions, Nationwide Insurance Greg Murphy, Product Manager, Mobile, Salesforce
Nationwide Mobile: Customer Snapshot &
Strategy
Lessons Learned: Collaboration & Implementation
Looking Forward: The Future of Mobile for
Nationwide
1 2 3
Organize the chaos of rapid change in the
digital space
Use digital to augment and replace
direct mail
Continue to grow our digital footprint to aid
in cost reductions
Help our members interact with
Nationwide the way the expect
Nationwide Plans for the Future with Mobile
SNA Terminal
Mainframe LAN / WAN
Client
Server
LAN / WAN
Client
Server
Thousands customer interactions
connected things Billions Trillions
LTE
Mobile
Cloud
Millions
Know Your Audience: Nationwide knows that they need to meet their
customers wherever they are
Plan for Success: Be sure to understand your customer’s needs
and focus on the inter-connections
Focus on the Future: Stay up-to-date with
where your customers are headed
1 2 3