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Mobile Forces

Date post: 13-May-2015
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The first of three 90-minute talks given to the newly-formed AARP Design/Photo team.This first presentation was mostly industry stats pulled from a variety of sources.The video clips I showed and external resources mentioned should all be clickable to launch in your web browser.These three presentations will be revised and expanded to present to other groups around AARP.
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Mobile: Forces, Forms, Futures A survey of mobile consumer market forces, evolving content forms and the imminent future Mike Lee February 1-3, 2012, For AARP Design / Photo 1 Wednesday, February 1, 12
Transcript
Page 1: Mobile Forces

Mobile: Forces, Forms, FuturesA survey of mobile consumer market forces, evolving content forms and the imminent future

Mike LeeFebruary 1-3, 2012, For AARP Design / Photo

1

Wednesday, February 1, 12

Page 2: Mobile Forces

Mobile Forces2

Wednesday, February 1, 12

Page 3: Mobile Forces

3

Video: Google Mobile Movement

Wednesday, February 1, 12

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Entire computers are on silicon chips now

Wednesday, February 1, 12

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Russian doll phones by Karl Bean

Wednesday, February 1, 12

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The rise and fall of personal computing

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The iPhone disrupt the mobile phone industry

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Apple sales last quarter ending 12/31/12: 37 million iPhones (Sales rate exceeded human birth rate)15 million iPads (300 million iOS devices to date)5 million Macs$26 billion revenue, $6 billion profit$97 billion in cash reserves

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11Amazon Kindle Fire #3 device on AARP.org

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12Pew Data February 2011Wednesday, February 1, 12

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Pew Data January 2012

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Google Study November 2011

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Annie Leibowitz on MSNBC: The iPhone is the snapshot camera of today.

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Demos:

- Path- Microsoft Photosynth

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Glossary

Friction - Inefficiency in digital user interfaces and transactions (e.g. unnecessary clicks or downloads)

Market force - Business phenomena that cause change in markets (e.g. Price competition, substitution of prevailing product or service, changing in supply of products)

Disrupt - Sudden and forceful change in business; unseating of leading product or service

Ubiquitous - Referring to computing embedded everywhere in everyday life

Life stream - Frequent broadcasting by an individual of personal status, location photos, etc.)

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Page 19: Mobile Forces

Mobile Forms19

Wednesday, February 1, 12


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