Date post: | 22-Jan-2018 |
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Marketing |
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MOBILE GAMEBUSINESSIN INDIA
INDIAN GAMING MARKET
THE GAMING MARKET IS VERY SUBSTANTIAL IN INDIA, WITH A LOT OF ROOM FOR NICHE GAMES.
INCREASING NUMBER OF MOBILE INTERNET USERS, COUPLED WITH DEVELOPMENT OF NEW AND ADVANCED GAMES, HAS ALSO BOOSTED MOBILE GAMING MARKET IN INDIA.
OF MOBILE GAMERS ARE EXPECTED TO UPSURGE BY 2020 IN THE COUNTRY SUBSTANTIALLY FROM 198 MILLION IN 2015.
GAMERS TO EVOLVE BY THE YEAR 2030.
OVERVIEW
628 MILLION 1.16 BILLION
STATISTICS OBSERVED:
IOS AND GOOGLE PLAY COMBINED, INDIAGAMES REVENUE
INDIA IS THE FIFTH BIGGEST MOBILE GAMING MARKET AFTER CHINA, US, BRAZIL & RUSSIA
AT NASSCOM GAME DEVELOPER CONFERENCE 2016, APP ANNIE RELEASED A REPORT THAT“INDIAN MOBILE GAMING REVENUES WILL REACH $1.1 BILLION BY 2020”
OF INDIA'S ANNUAL REVENUE IS BY THE TOP ONLINE POKER GAMING START-UPS.
$780K
OF CASUAL GAMES FROM STRATEGY-BASED MOBILE GAMES ESCALATED THE REVENUE IN 2016
2.5% OF INDIAN GAMERS CONTRIBUTE FOR OVER HALF OF GAME REVENUE.
140%
5% IN INDIA ACCOUNTS FOR ALMOST OVER 80% OF ALL THE GAME MONETIZATION.
INDIA MOBILE GAMING 2.5% OF GAMERSCONTRIBUTE 52% OF INDIAN GAME REVENUE
GAME DOWNLOAD TRENDS:
OF THE INDIAN SMARTPHONE OWNERS HAVE GAMES ON THEIR
PHONES
OF GAMERS HAVE THREE ORMORE GAMAES ON THEIR
PHONES IN INDIA.
84% 37%
OF THE INDIAN SMARTPHONE OWNERS HAVE GAMES ON THEIR
PHONES
OF GAMERS HAVE THREE ORMORE GAMAES ON THEIR
PHONES IN INDIA.
84% 37%
TOP TRENDING GAMES OF 2016 IN INDIA
CURRENT TOP TRENDING GAMES IN INDIA (2017)
SUBWAY SURFER CLASH OF CLANS TEMPLE RUN 2TEEN PATTI– INDIAN POKER
CANDY CRUSHSAGA
TRAIN SIMULATOR2016
SULTAN: THE GAME TALKING TOMGOLD RUN
TRAFFIC RIDER GRAND GANGSTERS 3D
MOBILE GAME GENRES IN INDIA:
TOP 4 MOBILE GAMEGENRES IN INDIA
TOP GROSSING GAMESREVENUE INCREASED BY % IN Q2 2016 COMPAREDTO Q2 2015
STRATEGY GAMESClash of ClansClash RoyaleClash of Kings
170%
SOCIAL CARD GAMES RummyTeen Patti 190%
CASUAL GAMES
Candy Crush SagaChota BheemJungle RunHay Day
110%
ACTION GAMES
Sniper 3D AssassinGun Shooter, Temple Run 2Doodle Army 2: Mini Military
130%
GENDER WISE STATISTICS:
GAMING BEHAVIOUR TRENDS
INDIAN SMARTPHONE OWNERSPLAY GAMES WEEKLY
OF THE POPULATION PLAY AT LEAST ONE GAME REGULARLY AND
ALMOST ONE-THIRD OF THE POPULATION PLAYS MORE THAN
THREE GAMES REGULARLY.
9 in 10 86%
OF INDIANS GIVE A GAME JUST A FEW DAYS AND SWITCH TO A NEW
ONE, IF IT’S NOT INTERESTING, FUN, OR ENGAGING ENOUGH THEY SWITCH TO A NEW ONE AND OVER 1 IN 10 INDIANS PLAY THE SAME GAME REGULARLY FOR OVER A
YEAR.
INDIANS WHO OWN EXPENSIVE SMARTPHONES WORTH
50%
Rs 30,000
OF INDIAN USERS ARE STILL IN THE APP AFTER 14 DAYS FOR PAID
USER ACQUISITION, COMPARED TO THE
24% OF THE GLOBAL AVERAGE
30.1%OF INDIAN USERS ARE STILL USING
AN APP 14 DAYS AFTER INSTALLING IT IN THE ORGANIC USER ACQUISITION, COMPARED TO A GLOBAL AVERAGE OF 30%.
37%
OR MORE ARE LESS LIKELY TOPLAY GAMES.
INDIA HAS BEEN POSITIONED AMONG THE LEADING GAMES DEVELOPERS FOR GLOBAL MARKETS
MORE INDIAN GAMING COMPANIES HAVE BEEN CONSISTENTLY CONTRIBUTING TO THE DEVELOPMENT OF GAMES IN THE WORLDWIDE MARKETS.
INNOVATIVE GAME DEVELOPERS ARE SEEN ENTERING IN THE MARKET TO SATISFY THE RISING DEMANDS FOR INTERACTIVE GAMES.
IN INDIA, THE INTEREST SHOWN BY THE USERS IN MOBILE GAMES INDICATES THAT THE GAME APP DEVELOPMENT PLAYS A PIVOTAL ROLE
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