THINK-Health

Mobile HealthHEALTH | TECH | FOOD

Jane Sarasohn-Kahn, MA, MHSATHINK-Health and Health Populi blog

8 February 2011

THINK-Health

Heed the Words of Thomas Jefferson

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Liberty is to the collective body, what health is to every individual body. Without health no pleasure can be tasted by man; without liberty, no happiness can be enjoyed by society.Resveratrol inside!

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DIY Life

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Health is the New GreenEvery industry is expected to engage in health

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Bio/Pharma & Medical

90% 90%

Health Providers

Food/Beverage

OTC/Personal

Care

Media/ Entertain.

Insurance Consumer Tech

Brewing/ Spirits

Retail Banking/Finance

89% 88% 86% 83% 82% 82% 82% 77%

Source: 2010 Edelman Health Engagement Barometer

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The Personal Health Ecosystem

Source: THINK-Health, adapted from Institute for the Future

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JSK’s Personal Health Ecology

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DIY Health

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Mobile – The New Wellness Delivery Channel

BJ Fogg-Marry, not only adopt!

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1 in 4 Americans Lives in a Wireless-Only HouseholdAdults Living in Households With Only Wireless Telephone

Service, 2005-2010

Source: CDC/NCHS, National Health Interview Survey. Adults are aged 18 years and over.

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1. Have a regular doctor2. Be tobacco-free3. Keep your heart healthy4. Know your HIV status5. Get help for depression6. Live free of alcohol & drugs7. Get checked for cancer8. Get the immunizations you

need9. Make your home safe and

healthy10. Have a healthy baby

Policy for a HealthierNew York City

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Drivers of Mobile Health Adoption

Project-managing

health

Immediacy, access,

convenienceNetworking

Information-gathering

Transparency

Consumerism/Managing

health finances

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Barriers to Mobile Health Adoption

Consumerincentives

Confused,overwhelmed

Chronically ill,complicated

regimens

Lack ofengagementDisempowered

Physicianincentives,

engagement

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Mobile Health – A New York State of MindSome Ideas to Kick Off…

How can mobile health tools…

• Bridge the gap of health disparities among foreign-born populations living in NYC?

• Encourage safe sex in the city?• Keep kids with asthma out of the revolving hospital ER door?• Support caregivers of aging loved ones who live in another boroughs?• Help people carry-out healthy food?• Nudge kids with phones to self-ration sugar-filled drinks?• Remind people to get flu shots (to address low vaccination rates in NYC)?• Motivate New Yorkers to get fit?• Get tobacco free in N-Y-C?• Support pregnant New Yorkers to maximize the health of their babies?• Help New Yorkers deal with the blues? (depression)

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Jane Sarasohn-Kahn, MA (Econ.), MHSAHealth Economist and Management ConsultantTHINK-Healthjane@think-health.comwww.think-health.comwww.healthpopuli.com Blog@healthythinker Twitter

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