MOBILE HYPERBOLE

http://www.youtube.com/watch?v=pFl

cqWQVVuU

MOBILE WILL

RESHAPE THE FUTURE

“MOBILE WILL CHANGE THE

FACE OF MARKETING AS WE KNOW IT”

“FORGET EVERYTHING YOU KNOW,

THE FUTURE IS ALL MOBILE”

“WE TEND TO OVERESTIMATE THE

EFFECT OF A TECHNOLOGY IN THE

SHORT RUN AND UNDERESTIMATE THE

EFFECT IN THE LONG RUN” - AMARA’S LAW

MOBILE IS

DEAD

SOMETHING CHANGED

COMPUTERS GOT WELL FAST, AND

WELL SMALL

KOOMEY’S LAW

IT’S ACTUALLY ALL ABOUT

TOOLS

OUTSOURCING

AND WAVES

WAVE #1-

OPERATOR

WAVE #2-

BABYSITTER

WAVE #3

DECOUPLED

WAVE #2.5

MOBILITY

NUMB3RS

59% (*at last count)

PRIMARY ACCESS POINT

ONLY ACCESS POINT

WE HAVE BEEN OVERTAKEN

THE ATTENTION GAP

FALLACY

THE [NEW THING] IS LIKE THE [OLD THING] ONLY [SMALLER /BIGGER]

THE [MOBILE MEDIA SPACE] IS LIKE THE [DESKTOP WEB] ONLY [SMALLER]

TWO SIDES

BIG TREND #1: THE WORLD

GETS SMARTER

MULTI-SCREEN

SIMULTANEOUS

SEQUENTIAL

SMART GLASS

49

50

PERCEPTIVE MEDIA

SMARTER THINGS

STRONGBOW

BIG TREND #2 SMARTER PEOPLE

FUEL

XYLOBAND

CONNECTED ME

SMART WORLD + SMART PEOPLE

= MOBILITY

OPPORTUNITY