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Mobile Imperatives

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  • 7/31/2019 Mobile Imperatives

    1/15

    2011 IBM Corporation

    Understanding Mobile Platform Imperatives

    WebSphere Lab Jam

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    2011 IBM Corporation

    Agenda:

    Mobile Platform Imperatives

    Business Drivers and technical considerations

    Navigating the Jargon

    What is IBM Worklight? Mobile Design Points and middleware landscape

    Open Forum

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    Why is Mobile Important!

    Over last year alone 3000% of WW mobile traffic ballooned. Includes Voice

    and data This space is expected to grow 40X over next 5 years

    11% of the world owns a tablet ( now we have 89% of 6+ billion and growing)

    90% of the world has access to the mobile networks ( well this amazed meas 90% of world does not have access to clean water and food, but has

    access to mobile network) 2/3 of us get most of our news on mobile devices

    76% take pictures and video on mobile devices

    in past 2 years mobile ready sites have grown from 150,000 to 3 million

    11 billion apps in 2010 On commerce front this year $6.2 billion purchase were made from Mobil

    device --- compare that to $54.2 billion black Friday sales

    If mobile users would be nation, it would be largest nation.. And I could goon

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    Mobile Platform Imperatives

    At a broader level guiding principles of mobile Strategy is broken into 4 Components:

    Access and Content - B2C/B2E etc Application Centricity - Application development practice

    porting vs. new development project.

    Device Management : What are Mobile device management requirement App store/device wipe/push fix-notification etc.

    Security - Application (Work light) vs. Plugging into enterprise security infrastructure (TEM)

    Some Questions that drive the solution design process are:

    1. What is the overall Enterprise Mobile strategy? Is the access for employees ONLY or possibly visitors (e.g. visiting physicians/heath care

    professionals)?

    Access & Security

    2. Type of application Framework?

    New app vs. porting, this includes the new acquisitions and moving all mobile apps to a common

    framework. 3. Type of application deployment ?

    Again includes the new acquisitions and moving all mobile apps to a common deployment framework

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    Business Drivers and technical considerations?

    New business models and paradigms

    Social network! Obviously? Everyone wants to be on Facebook/linkedin etc Every solution is compared to scalability and availability like social networks Capitalize on perceived new markets on social network.

    Emerging Channels of commerce New breed of personal devices Speed of commerce Low tolerance for slow experience New lines of currency Zynga, SMS for money transfer?

    Proliferation of smart phones (AND Data!) Do everything but make phone calls (?) Exponential growth of these phones ( 35% of US population as an example) 128 million iPhones (about that many other phones) Emerging markets ( India, China, Brazil, Russia etc)

    Globalization!!

    Single market for everything Everything is linked

    Brand/Image Exposure How U interact with my business.

    Solution : Cloud Computing? MEAP? MCAP? Next Buzz Big thing?

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    Navigating the Jargon

    Business Technical

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    What is IBM Worklight?

    An IBM Company Since February 2012Prior to Acquisition:

    Headquartered in New York, Israel R&D center

    Mobile app platform for smartphones, tablets and beyond

    Serving large enterprise accounts and organizations

    Enabling B2C, B2B and B2E mobile apps

    30+ partnerships in North America, Europe and Asia

    Proven leadership team from Amdocs, Microsoft, SAP, CA and many successful startups

    Post Acquisition:

    Vision of enterprise integration capabilities

    Closer integration with enterprise application systems.

    Out of box capabilities and enhancements.

    And more

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    IBM Worklight Components

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    Worklight Overview

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    Mapping Business requirements to Technology capabilities

    Lotte - financial

    Best Western - Hotel

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    Mobile Design Points and middleware landscape

    Enterprise Design Points:

    Deliberate and Intentional engagement

    Exposing back end services and data

    Data transfer and data growthconsiderations

    Bandwidth and TCP Socket chatter

    MEAP or MCAP?

    Enterprise Integration

    Security enterprise and endpoint

    security Device and Platform support

    Legal responsibilities Applicationstore, client data and resultingexposure

    Technical Design Points:

    1.Enterprise application integration(tools and libraries

    2.Device integration and peripheralsupport

    3. Application client runtime

    4. Device/OS platform support

    5. Packaged mobile

    6. Hosting 7. Architectural flexibility(Source: Gartner Research Note G00211688)

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    What are these landscape changes driving?

    Elasticity

    Rapid provisioning (e.g. IWD Appliance,TPM, BladeLogic)

    Configuration Automation (e.g. RAFW, etc)

    Virtualization HW (e.g. VMware/PowerVM) and Middleware (e.g. WVE)

    Scalability

    eXtreme Caching improving speed and scalability

    Data/cache partitioning and co-location

    Data awareness and real time processing

    Sense and response or even driven architectures (Fraud/Marketing/BI)

    Reduced processing or off loading to a efficient tier Moving data closest to application (relevant logic)

    Achieve Elasticity and Scalability Application Infrastructure (WebSphere enabledmiddleware)

    Data awareness and real time processing require new architectures and design.

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    Web Server Tier DB TierApp Server TierElastic

    Data Grid

    Internet

    Trusted DomainDMZ

    DataPower XC10 for simple

    data oriented scenarios: HTTP Session Replication

    Elastic Dynacache

    Web Side Cache

    eXtreme Scale for

    maximum flexibility

    covering data and

    application oriented

    scenarios

    XC10

    1

    2

    Akamai ApplicationAccelerationEdgePlatform

    WebServices

    Consumer

    XI50

    w/ AO option

    DataPower-AO

    in DMZ as

    Application Front-End

    WAS/ND/VE

    How does IBM Worklight Fit in an Enterprise ?

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    Thank You!

    Questions?

    I can be reached at : [email protected]

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    Anatomy of Cloud Computing


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