Mobile Influences Purchasing Power

"The explosion of mobile access across the globe has shaken foundations of traditional sales funnel. With mobile devices in hand, consumers are always shopping — be it at home,

on the subway or at work. New buying habits demand new approaches to consumer marketing and those in

mobile marketing space need to be at the ready to serve them"

- Chuck Martin, CEO Mobile Future Institute & author of Mobile Influence: The New Power of the Consumer

mCommerce changes consumers' shopping behaviour

Retail spending graph is growing because of Mobile

More than

90%use smartphone &

other mobile devices for shopping

Almost

50%mobile users browse

internet more because of mobile devices

26%smartphone users &

35% tablet usersshop more because

of mobile devices

There has been a remarkable shift of retail advertising to Mobile space

53%More spending for

Mobile websiteOptimization

46%More Spending for

developing Mobile sitesfor brands

36%More spending for

marketing & brandingthrough Mobile sites

Mobile influences purchasing paths and decisions...

...driving conversions through searches

Easy to find storesCheck price, validatepurchase from store

Research beforepurchase

Purchase

Searching shopping info

84%Home

36%While Travelling

51%In Store

46%While in a Queue

Most important job of an advertiser

is to choose the right medium to catch the right audience

when they search for...

Beauty Products

Electronics Items& Games Shoes

Clothes JewelryWatch

So, how does it all help?

45%Deeper customer engagement

to drive sales through personalized offers

41%Deeper customer engagement

to build loyalty through mobile channels

35%Deeper insights

into shopper behavior through mobile site or app insights

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