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Dr Richard M MarshallFounder and [email protected]+44 7785 394458@rmmarshall
Rapid Mobile Media Ltd93 George StreetEdinburgh EH2 3ESwww.rapid-mobile.com+44 131 243 [email protected]
MobileInnovationinScotland
www.rapid-mobile.com
Innovation stackServices
Silicon Components
Software Enablers
Network Enablers
Networks
Hardware Enablers
Service Enablers
Firmware Components
Handsets
www.rapid-mobile.com
Long-term hardware innovation
1984 1990 1999 2001 2003 2007
www.rapid-mobile.com
Digital Bridges
Long-term software innovation
1991 20001998 20072002 2004 2008
www.rapid-mobile.com
Challenges
No local customers No sales and marketing people
Internally fragmented communityEdinburgh – Glasgow – Dundee
Culture of obsessive secrecy
Like moaning about perceived lack of support
Everything is free
www.rapid-mobile.com
Opportunities
Apps can be downloaded anywhere
Technology is cheap Social media makes buzz easy
Travel is easy
Fantastic local resources
Frenetic local investment scene
www.rapid-mobile.com
Futures
Touch brings new userexperience possibilities
Mobile needs cloud services
Always-on connectivityis just starting
Social inclusion
Remote and continuous medical diagnostics
Sensors and gestures
Social gaming
Hyperlocal networking
www.rapid-mobile.com
Jings, just git ootthere and dae it!
#EdCM