Mobile Innovations That Move Shoppers to Buy

Mobile Innovations That Move Shoppers To

BuyPresented by Session sponsored by

Thursday December 12 13

RetailCCS

Panelists

Debbie HaussEditor-in-Chief

Retail TouchPoints

MODERATOR

Brian Kilcourse Managing Partner

Retail Systems Research

George CaseyChief Technology Officer

Senior Vice President of MarketingJunction Solutions


December 2013

Brian Kilcourse Managing PartnerRetail Systems Research LLC

Mobile The Trigger Technology For Retailrsquos

Reset Moment


About RSRFounded in 2007 to quickly become the leading source of insights for

trends in retail technology and retail in general

Mission To elevate the conversation about retail technology to a strategic level within the retail enterprise by

bull Providing objective pragmatic advice to both retailers and solution providers

bull Leveraging our extensive retail industry experience (75+ years)bull Providing a deep bed of research into retailers technology

investment plans and the business opportunities and challenges that drive those investments


First ndash Letrsquos Look At The Whole Picture


The Retail Industry Is At A ldquoReset Momentrdquo Today (As Before) Technology Is The Trigger For Major Shifts In Business And

6

Agrarian Age

Industrial Age

Time

Participation Age

Information Age



6

Agrarian Age

Industrial Age

Time

Participation Age

Information Age



6

Agrarian Age

Industrial Age

Time

Participation Age

Information Age



6

Agrarian Age

Industrial Age

Time

Participation Age

Information Age


Business Drivers


The Lure Of Smart Mobile Devices ldquoEverybodyrsquos Got

(Especially your future employees amp customers)


Itrsquos All About What Consumers Want

914

Community Commerce

Content

Context

CustomerCustomer


Mobile Is the Transformation Trigger For Big Changes In Retail

85 of survey respondents operate brickrsquonrsquomortar stores

RSR Research January 2013


Retailer Response To The Challenges amp Opportunities Created By Mobility


A Maturing Understanding Of The ldquoWhyrdquo of Mobile



Best Intentions



Progress To-Date (A Mixed Bag)

14

Source RSR Research January 2013


Getting Personal

15



Retailers Also See Value In Empowering Employees With



Technology EnablersVARIED VISIONS LOTS OF PRIORITIES

17


Cautioushellip Too Cautious

18



Miles To Go



hellipEmployee Enablement Lags

20



What RSRrsquos Recent US Consumer Panel Study Reveals

About Mobile Adoption

21


ldquoHomerdquo Is The Place

22

40 shop with mobile devices ldquoat homerdquo at least ldquosometimesrdquo vs 32 while actually in the store and 27

ldquoat workrdquo


Consumers Agree With Retailers A Mobile-Optimized E-Comm Site Is Most Favored

23


The Mobile Tablet Is The Game-Changerhellip

24


Retailers Need To Move Faster On lsquoPrice Transparencyrsquo

25


Research Ratings and Price

26


ldquoIf I Can Do It Why Canrsquot Yourdquo

27


Summing It Up For Retailers

28

bull Consumers Donrsquot See Channels they see solutions to their lifestyle needs

bull Context Content Community all play a partbull Consumers are demanding new fulfillment options

bull Consumers that use the digital and physical shopping environments together are more profitable

bull ldquoSmart Mobilerdquo kicked new shopping behaviors (outside of the four walls of the store and inside) into high gear ndash there is no turning back

bull Three value opportunitiesbull Decision influencebull Transaction paymentbull In-Store behavior analysis


Thank You

Brian KilcourseRSR Research LLC

bkilcoursersrresearchcom

Further Information on Products amp Services inforsrresearchcom

wwwrsrresearchcom


JUNCTION SOLUTIONS FOR THE RETAIL INDUSTRY

Technology Enabling Innovation amp Growth GEORGE CASEY CTO amp SVP MARKETING JUNCTION SOLUTIONS



Junction Solutionsbull Focused Industry Solutions for Retail

bull Extended ERP Solutions including ndash Stores Catalog Call Center eCommerce Fulfillment

bull Full Life Cycle Software Services Support Partner

bull 90 Customer Satisfaction Rating

bull Founded in late 2002 Headquartered in Denverbull Atlanta Chicago Denver San Francisco St Louis

bull 200+ Employees 25-30 Growth YoY

bull Microsoft Certified Microsoft Recognized bull Gold Certifiedbull Presidentrsquos ClubInner Circlebull Partner of the Year National and Regional Awards



Kano Model



Thank YouGEORGE CASEY CTO amp SVP MARKETING JUNCTION SOLUTIONSgcaseyjunctionsolutionscom


RetailCCS

Panelists

Debbie HaussEditor-in-Chief

Retail TouchPoints

MODERATOR

Brian Kilcourse Managing Partner

Retail Systems Research

George CaseyChief Technology Officer

Senior Vice President of MarketingJunction Solutions


December 2013



Reset Moment












6

Agrarian Age

Industrial Age

Time

Participation Age

Information Age



6

Agrarian Age

Industrial Age

Time

Participation Age

Information Age



6

Agrarian Age

Industrial Age

Time

Participation Age

Information Age



6

Agrarian Age

Industrial Age

Time

Participation Age

Information Age


Business Drivers






914

Community Commerce

Content

Context

CustomerCustomer











Best Intentions




14



Getting Personal

15







17



18



Miles To Go




20





21



22


ldquoat workrdquo



23



24



25



26



27



28







Thank You




wwwrsrresearchcom















Kano Model





December 2013



Reset Moment












6

Agrarian Age

Industrial Age

Time

Participation Age

Information Age



6

Agrarian Age

Industrial Age

Time

Participation Age

Information Age



6

Agrarian Age

Industrial Age

Time

Participation Age

Information Age



6

Agrarian Age

Industrial Age

Time

Participation Age

Information Age


Business Drivers






914

Community Commerce

Content

Context

CustomerCustomer











Best Intentions




14



Getting Personal

15







17



18



Miles To Go




20





21



22


ldquoat workrdquo



23



24



25



26



27



28







Thank You




wwwrsrresearchcom















Kano Model















6

Agrarian Age

Industrial Age

Time

Participation Age

Information Age



6

Agrarian Age

Industrial Age

Time

Participation Age

Information Age



6

Agrarian Age

Industrial Age

Time

Participation Age

Information Age



6

Agrarian Age

Industrial Age

Time

Participation Age

Information Age


Business Drivers






914

Community Commerce

Content

Context

CustomerCustomer











Best Intentions




14



Getting Personal

15







17



18



Miles To Go




20





21



22


ldquoat workrdquo



23



24



25



26



27



28







Thank You




wwwrsrresearchcom















Kano Model








6

Agrarian Age

Industrial Age

Time

Participation Age

Information Age



6

Agrarian Age

Industrial Age

Time

Participation Age

Information Age



6

Agrarian Age

Industrial Age

Time

Participation Age

Information Age



6

Agrarian Age

Industrial Age

Time

Participation Age

Information Age


Business Drivers






914

Community Commerce

Content

Context

CustomerCustomer











Best Intentions




14



Getting Personal

15







17



18



Miles To Go




20





21



22


ldquoat workrdquo



23



24



25



26



27



28







Thank You




wwwrsrresearchcom















Kano Model






6

Agrarian Age

Industrial Age

Time

Participation Age

Information Age



6

Agrarian Age

Industrial Age

Time

Participation Age

Information Age



6

Agrarian Age

Industrial Age

Time

Participation Age

Information Age



6

Agrarian Age

Industrial Age

Time

Participation Age

Information Age


Business Drivers






914

Community Commerce

Content

Context

CustomerCustomer











Best Intentions




14



Getting Personal

15







17



18



Miles To Go




20





21



22


ldquoat workrdquo



23



24



25



26



27



28







Thank You




wwwrsrresearchcom















Kano Model






6

Agrarian Age

Industrial Age

Time

Participation Age

Information Age



6

Agrarian Age

Industrial Age

Time

Participation Age

Information Age



6

Agrarian Age

Industrial Age

Time

Participation Age

Information Age


Business Drivers






914

Community Commerce

Content

Context

CustomerCustomer











Best Intentions




14



Getting Personal

15







17



18



Miles To Go




20





21



22


ldquoat workrdquo



23



24



25



26



27



28







Thank You




wwwrsrresearchcom















Kano Model






6

Agrarian Age

Industrial Age

Time

Participation Age

Information Age



6

Agrarian Age

Industrial Age

Time

Participation Age

Information Age


Business Drivers






914

Community Commerce

Content

Context

CustomerCustomer











Best Intentions




14



Getting Personal

15







17



18



Miles To Go




20





21



22


ldquoat workrdquo



23



24



25



26



27



28







Thank You




wwwrsrresearchcom















Kano Model






6

Agrarian Age

Industrial Age

Time

Participation Age

Information Age


Business Drivers






914

Community Commerce

Content

Context

CustomerCustomer











Best Intentions




14



Getting Personal

15







17



18



Miles To Go




20





21



22


ldquoat workrdquo



23



24



25



26



27



28







Thank You




wwwrsrresearchcom















Kano Model





Business Drivers






914

Community Commerce

Content

Context

CustomerCustomer











Best Intentions




14



Getting Personal

15







17



18



Miles To Go




20





21



22


ldquoat workrdquo



23



24



25



26



27



28







Thank You




wwwrsrresearchcom















Kano Model









914

Community Commerce

Content

Context

CustomerCustomer











Best Intentions




14



Getting Personal

15







17



18



Miles To Go




20





21



22


ldquoat workrdquo



23



24



25



26



27



28







Thank You




wwwrsrresearchcom















Kano Model






914

Community Commerce

Content

Context

CustomerCustomer











Best Intentions




14



Getting Personal

15







17



18



Miles To Go




20





21



22


ldquoat workrdquo



23



24



25



26



27



28







Thank You




wwwrsrresearchcom















Kano Model














Best Intentions




14



Getting Personal

15







17



18



Miles To Go




20





21



22


ldquoat workrdquo



23



24



25



26



27



28







Thank You




wwwrsrresearchcom















Kano Model










Best Intentions




14



Getting Personal

15







17



18



Miles To Go




20





21



22


ldquoat workrdquo



23



24



25



26



27



28







Thank You




wwwrsrresearchcom















Kano Model








Best Intentions




14



Getting Personal

15







17



18



Miles To Go




20





21



22


ldquoat workrdquo



23



24



25



26



27



28







Thank You




wwwrsrresearchcom















Kano Model





Best Intentions




14



Getting Personal

15







17



18



Miles To Go




20





21



22


ldquoat workrdquo



23



24



25



26



27



28







Thank You




wwwrsrresearchcom















Kano Model






14



Getting Personal

15







17



18



Miles To Go




20





21



22


ldquoat workrdquo



23



24



25



26



27



28







Thank You




wwwrsrresearchcom















Kano Model





Getting Personal

15







17



18



Miles To Go




20





21



22


ldquoat workrdquo



23



24



25



26



27



28







Thank You




wwwrsrresearchcom















Kano Model









17



18



Miles To Go




20





21



22


ldquoat workrdquo



23



24



25



26



27



28







Thank You




wwwrsrresearchcom















Kano Model






17



18



Miles To Go




20





21



22


ldquoat workrdquo



23



24



25



26



27



28







Thank You




wwwrsrresearchcom















Kano Model






18



Miles To Go




20





21



22


ldquoat workrdquo



23



24



25



26



27



28







Thank You




wwwrsrresearchcom















Kano Model





Miles To Go




20





21



22


ldquoat workrdquo



23



24



25



26



27



28







Thank You




wwwrsrresearchcom















Kano Model






20





21



22


ldquoat workrdquo



23



24



25



26



27



28







Thank You




wwwrsrresearchcom















Kano Model







21



22


ldquoat workrdquo



23



24



25



26



27



28







Thank You




wwwrsrresearchcom















Kano Model






22


ldquoat workrdquo



23



24



25



26



27



28







Thank You




wwwrsrresearchcom















Kano Model






23



24



25



26



27



28







Thank You




wwwrsrresearchcom















Kano Model






24



25



26



27



28







Thank You




wwwrsrresearchcom















Kano Model






25



26



27



28







Thank You




wwwrsrresearchcom















Kano Model






26



27



28







Thank You




wwwrsrresearchcom















Kano Model






27



28







Thank You




wwwrsrresearchcom















Kano Model






28







Thank You




wwwrsrresearchcom















Kano Model





Thank You




wwwrsrresearchcom















Kano Model


















Kano Model















Kano Model






Kano Model








Date post:	10-May-2015
Category:	Business
Upload:	g3-communications
View:	273 times
Download:	0 times