8/2/2019 Mobile Instant Messaging

1/14

WHAT IS INSTANT MESSAGING?

INSTANT COMMUNICATION

RICH PRESENCE

SELF-EXPRESSION

Li

st

en

ing

to

Radioh

ead

Status: @ Work

Status: In Toronto!

Oooh Youre in Toronto?

You should check out

Radiohead, theyre playing at

the ACC on Friday!

Tryhttp://craigslist.ca/toronto

Yep.

Cool! Yea Ill try to find tickets

right now! Do you know where I

should look?

Cool! Thanks!

?

COMMUNITY

tells people your availability

tells people your preferred communication

informal; less intimate than voicenot as compelling / disruptive as voice

tools to convey an identity/brandplace to explore personas

link to a larger community (yahoo groups, ICQ boards)

UED | Henry Chen | Charles Law | Wayne Lo | Christine PohMay 1, 2008

8/2/2019 Mobile Instant Messaging

2/14

IM provides an informal medium for instant COMMUNICATION

F2F

In Intimate, private 1:1 conversations

In public group conversations

In private group conversations

In different mediums (words, images, sounds, vibrations)

Find my current friends (import my addressbook)

Find old friends Ive lost touch with

Find people Im related to (shared friend)

Connect me to people with shared interest and surprise me

Help me to form a community / join a community

Give me a role in the community (founder, secretary, etc)Indicate if people on your list is in a chat with someone; so you can decide if you want to enter the conversation (private/public chat)

Get information of when people on your IM list at congregating physically together

HOW DO YOU COMMUNICATE WITH THE COMMUNITY?

WHAT ARE THE BENEFITS OF INSTANT COMMUNICATION?

8/2/2019 Mobile Instant Messaging

3/14

8/2/2019 Mobile Instant Messaging

4/14

IM provides tools for SELF-EXPRESSION

EVERYONE IS A

BROADCASTER

EVERYONE IS A

CONSUMER

EVERYONE IS A

CREATOR

IM allows you to form an identity or person in the virtual community

The identity to your local physical community can be different from your virtual community

Your identity can change from one virtual community to another

My avatar, name, quotation

My affiliations (schools, groups, lifestyles, etc)

My rants on my graffiti wall

My life journey through a diary, photoblog, etc

What stuff do I put on my virtual shelf?

What posters do I put on my virtual wall?

Share in my joy

I need a shoulder to cry on

HOW DO PEOPLE KNOW YOU?

A FORUM TO EXPRESS TO OTHERS YOUR LIFE AND YOUR BRAND

A FORUM TO EXPRESS YOUR MOOD AND EMOTIONS

8/2/2019 Mobile Instant Messaging

5/14

IM allows people to network into COMMUNITIES

HOW DO COMMUNITIES FORM?

THE VALUE OF COMMUNITIES

Physical proximity leads to basic communities (family, friends, coworkers)

As geography creates physical distance, communities rely on communications like the telephone and email

The internet has facilitated the creation of massive virtual communities where geography is no longer a limitation

Massive virtual communities are by nature diverse and interesting

People are social beings, and long for company and relationships

People desire a sense of belonging to something, having a purpose and a role

Communities are a forum for social beings to interact and to build a social currency

1 :1 :Group :Many :

8/2/2019 Mobile Instant Messaging

6/14

Going cheap, going global

Of course, hardware and software costs are coming down rapidly. "It's less and less the case that people

say I want this but can't afford it," says Symbian's Nigel Clifford.

Telephone vendors in Dhaka

Mobile phones drive digital access in South Asia

It's a global phenomenon, and Asian markets are the main drivers.

Japan is still 18 months or two years ahead of everybody else, says Mr Clifford, but China is catching up

fast. In the second quarter of this year, consumers in China bought 40% more smartphones than those in

the US.

In India, "more people access the internet from their phone than from a PC, a scenario that will certainly

play out right across the globe," says Dr Srikanth.

In Bangladesh, meanwhile, more people are using the popular Opera mini browser for mobile phones

than there are computers in the country, says Jon von Tetzchner, chief executive of Opera.

--http://news.bbc.co.uk/2/hi/business/7078877.stm

The pervasiveness of phones are the gateway to the community

Adoption of mobile phones are outpacing computers (laptops and desktops); Most people in the world have a mobile phone but not a computer

The always available mobile phone becomes the only technology that provides you access to your massive virtual community

WHY SHOULD WE EXPLORE BEYOND TYPICAL IM?

OPPORTUNITY

--http://news.bbc.co.uk/2/hi/business/7078877.stm

--http://news.bbc.co.uk/2/hi/technology/3277911.stm

8/2/2019 Mobile Instant Messaging

7/14

PHYSICAL TOGGLE BUTTONHitting a button on the device to change profiles or mute the device

also automatically changes status.

Currently, the iPhone has a physical switch on the side of their device, which goes from sound to vibrate.

Since there are mutliple profiles, a status message can be assigned to each one. The user can then use the shortcut key to cycle between the profiles and statuses.

When in a meeting or busy with work,

toggling to silent/vibrate also sets the

presence to an unavailable mode.

Likewise, when the profile is set to

normal/with sound, the indication will

change to free.

The presence will show unavailable when

there is no range/network coverage.1 2 3

EXPRESSIONPRESENCECOMMUNICATION

BUSY/AWAY FREE UNAVAILABLE

CYCLING THROUGH THE STATUS

Pressing the physical button will cycle through the different

profiles and the status corresponding to it.

8/2/2019 Mobile Instant Messaging

8/14

SHARED EXPERIENCEPublic-interest group chats based on event and proximity. (ie: Hockey

game discussion with others at the game.) Public chat rooms based

on proximity is an area which hasnt been tapped into yet, and has the

opportunity to take marketing to the next level.

http://www.justin.tv - JustinTV is a website that streams video (ie: TV shows, Sporting events). The layout of the page has the streamed video placed on the left side and a chat window on the right.

This allows all the people viewing the streamed video to talk to each other as they watch the video together.

Steve goes to GM place to watch the

Vancouver Canucks play the Toronto Maple

Leafs.

As Steve enters the building he is able to join

the Vancouver Canucks Stadium Chat. In the

chat window he can see and communicate

with the other BlackBerry users in the

Stadium.

The event chat has the opportunity to

incorporate interactive elements like real

time stats and updates on scores.1 2 3

COMMUNITIESEXPRESSIONPRESENCECOMMUNICATION

3:30PMMessenger EDGE

Steve Baschaum

Valerie Borsch

Amy Calderisi

Stephen Chen

Barry Ellis

Andrew Freeman

Carl Heaf

Charles Law

Wayne Lo

- In aMeeting

- Lunch

- Atthe game!

- Quack Quack Quack saysthe duck.

- Overloadedwith work

- My Status

Friends

Bob Cruskies

Rick Ramos

Suzie Samsonite

Barry Ellis

- Free until5

- Lovin the sun!

Foes

3:30PMMessenger EDGE

Steve Baschaum

Valerie Borsch

Amy Calderisi

Stephen Chen

Barry Ellis

Andrew Freeman

Carl Heaf

Charles Law

Wayne Lo

Vancouver Canucks Stadium Chat

- In aMeeting

- Lunch

- Atthe game!

- Quack Quack Quack saysthe duck.

- Overloadedwith work

- istired

- My Status

Friends

GroupChat

Bob Cruskies

Rick Ramos

Suzie Samsonite

Barry Ellis

- Free until5

- Lovin the sun!

Foes

3:30PMMessenger EDGE

Steve Baschaum

Cait Nee

Roberto Luongo

Barry Ellis

Gordon Freeman

Dwyane Johnson

Jackie Chan

Gill Sans

Barry Ellis:Whoo hoo!

Robert Luongo:I love Vancouver!

nice one

Matthrew Parkes:Im like the run and gun - anyone else

notice we are not playing dump and

chase tonight?

Vancouver Canucks Stadium Chat

- My Status

Participants

GroupChat

Send

Virtual Keyboard

8/2/2019 Mobile Instant Messaging

9/14

CREATE EVENT CHAT

The tagging concept for the contacts is used widely across the internet as an organizational tool (ie: Gmail, Flickr). The event planning feature for this concept is also similar to the event planning app

on Facebook.

COMMUNITIESCOMMUNICATION

3:30PMMessenger EDGE

Steve Baschaum

Steve Baschaum

Ronald Mcdonald

Paul Harvey

Ronald Mcdonald:lets plan a party tonight

you guys in?

Paul Harvey:yes ill bring burgers!

Steve Baschaum:oooooooo ya!

Ronald Mcdonald:awesome i will create an event and

see who else wants to come. stay inthis room

- My Status

Participants

Group Chat

Send

Virtual Keyboard

Steve is IMing with Ronald and Paul. Ronald

suggests planning a party for the night just

for their