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Mobile Instant Messaging

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    WHAT IS INSTANT MESSAGING?

    INSTANT COMMUNICATION

    RICH PRESENCE

    SELF-EXPRESSION

    Li

    st

    en

    ing

    to

    Radioh

    ead

    Status: @ Work

    Status: In Toronto!

    Oooh Youre in Toronto?

    You should check out

    Radiohead, theyre playing at

    the ACC on Friday!

    Tryhttp://craigslist.ca/toronto

    Yep.

    Cool! Yea Ill try to find tickets

    right now! Do you know where I

    should look?

    Cool! Thanks!

    ?

    COMMUNITY

    tells people your availability

    tells people your preferred communication

    informal; less intimate than voicenot as compelling / disruptive as voice

    tools to convey an identity/brandplace to explore personas

    link to a larger community (yahoo groups, ICQ boards)

    UED | Henry Chen | Charles Law | Wayne Lo | Christine PohMay 1, 2008

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    IM provides an informal medium for instant COMMUNICATION

    F2F

    In Intimate, private 1:1 conversations

    In public group conversations

    In private group conversations

    In different mediums (words, images, sounds, vibrations)

    Find my current friends (import my addressbook)

    Find old friends Ive lost touch with

    Find people Im related to (shared friend)

    Connect me to people with shared interest and surprise me

    Help me to form a community / join a community

    Give me a role in the community (founder, secretary, etc)Indicate if people on your list is in a chat with someone; so you can decide if you want to enter the conversation (private/public chat)

    Get information of when people on your IM list at congregating physically together

    HOW DO YOU COMMUNICATE WITH THE COMMUNITY?

    WHAT ARE THE BENEFITS OF INSTANT COMMUNICATION?

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    IM provides tools for SELF-EXPRESSION

    EVERYONE IS A

    BROADCASTER

    EVERYONE IS A

    CONSUMER

    EVERYONE IS A

    CREATOR

    IM allows you to form an identity or person in the virtual community

    The identity to your local physical community can be different from your virtual community

    Your identity can change from one virtual community to another

    My avatar, name, quotation

    My affiliations (schools, groups, lifestyles, etc)

    My rants on my graffiti wall

    My life journey through a diary, photoblog, etc

    What stuff do I put on my virtual shelf?

    What posters do I put on my virtual wall?

    Share in my joy

    I need a shoulder to cry on

    HOW DO PEOPLE KNOW YOU?

    A FORUM TO EXPRESS TO OTHERS YOUR LIFE AND YOUR BRAND

    A FORUM TO EXPRESS YOUR MOOD AND EMOTIONS

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    IM allows people to network into COMMUNITIES

    HOW DO COMMUNITIES FORM?

    THE VALUE OF COMMUNITIES

    Physical proximity leads to basic communities (family, friends, coworkers)

    As geography creates physical distance, communities rely on communications like the telephone and email

    The internet has facilitated the creation of massive virtual communities where geography is no longer a limitation

    Massive virtual communities are by nature diverse and interesting

    People are social beings, and long for company and relationships

    People desire a sense of belonging to something, having a purpose and a role

    Communities are a forum for social beings to interact and to build a social currency

    1 :1 :Group :Many :

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    Going cheap, going global

    Of course, hardware and software costs are coming down rapidly. "It's less and less the case that people

    say I want this but can't afford it," says Symbian's Nigel Clifford.

    Telephone vendors in Dhaka

    Mobile phones drive digital access in South Asia

    It's a global phenomenon, and Asian markets are the main drivers.

    Japan is still 18 months or two years ahead of everybody else, says Mr Clifford, but China is catching up

    fast. In the second quarter of this year, consumers in China bought 40% more smartphones than those in

    the US.

    In India, "more people access the internet from their phone than from a PC, a scenario that will certainly

    play out right across the globe," says Dr Srikanth.

    In Bangladesh, meanwhile, more people are using the popular Opera mini browser for mobile phones

    than there are computers in the country, says Jon von Tetzchner, chief executive of Opera.

    --http://news.bbc.co.uk/2/hi/business/7078877.stm

    The pervasiveness of phones are the gateway to the community

    Adoption of mobile phones are outpacing computers (laptops and desktops); Most people in the world have a mobile phone but not a computer

    The always available mobile phone becomes the only technology that provides you access to your massive virtual community

    WHY SHOULD WE EXPLORE BEYOND TYPICAL IM?

    OPPORTUNITY

    --http://news.bbc.co.uk/2/hi/business/7078877.stm

    --http://news.bbc.co.uk/2/hi/technology/3277911.stm

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    PHYSICAL TOGGLE BUTTONHitting a button on the device to change profiles or mute the device

    also automatically changes status.

    Currently, the iPhone has a physical switch on the side of their device, which goes from sound to vibrate.

    Since there are mutliple profiles, a status message can be assigned to each one. The user can then use the shortcut key to cycle between the profiles and statuses.

    When in a meeting or busy with work,

    toggling to silent/vibrate also sets the

    presence to an unavailable mode.

    Likewise, when the profile is set to

    normal/with sound, the indication will

    change to free.

    The presence will show unavailable when

    there is no range/network coverage.1 2 3

    EXPRESSIONPRESENCECOMMUNICATION

    BUSY/AWAY FREE UNAVAILABLE

    CYCLING THROUGH THE STATUS

    Pressing the physical button will cycle through the different

    profiles and the status corresponding to it.

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    SHARED EXPERIENCEPublic-interest group chats based on event and proximity. (ie: Hockey

    game discussion with others at the game.) Public chat rooms based

    on proximity is an area which hasnt been tapped into yet, and has the

    opportunity to take marketing to the next level.

    http://www.justin.tv - JustinTV is a website that streams video (ie: TV shows, Sporting events). The layout of the page has the streamed video placed on the left side and a chat window on the right.

    This allows all the people viewing the streamed video to talk to each other as they watch the video together.

    Steve goes to GM place to watch the

    Vancouver Canucks play the Toronto Maple

    Leafs.

    As Steve enters the building he is able to join

    the Vancouver Canucks Stadium Chat. In the

    chat window he can see and communicate

    with the other BlackBerry users in the

    Stadium.

    The event chat has the opportunity to

    incorporate interactive elements like real

    time stats and updates on scores.1 2 3

    COMMUNITIESEXPRESSIONPRESENCECOMMUNICATION

    3:30PMMessenger EDGE

    Steve Baschaum

    Valerie Borsch

    Amy Calderisi

    Stephen Chen

    Barry Ellis

    Andrew Freeman

    Carl Heaf

    Charles Law

    Wayne Lo

    - In aMeeting

    - Lunch

    - Atthe game!

    - Quack Quack Quack saysthe duck.

    - Overloadedwith work

    - My Status

    Friends

    Bob Cruskies

    Rick Ramos

    Suzie Samsonite

    Barry Ellis

    - Free until5

    - Lovin the sun!

    Foes

    3:30PMMessenger EDGE

    Steve Baschaum

    Valerie Borsch

    Amy Calderisi

    Stephen Chen

    Barry Ellis

    Andrew Freeman

    Carl Heaf

    Charles Law

    Wayne Lo

    Vancouver Canucks Stadium Chat

    - In aMeeting

    - Lunch

    - Atthe game!

    - Quack Quack Quack saysthe duck.

    - Overloadedwith work

    - istired

    - My Status

    Friends

    GroupChat

    Bob Cruskies

    Rick Ramos

    Suzie Samsonite

    Barry Ellis

    - Free until5

    - Lovin the sun!

    Foes

    3:30PMMessenger EDGE

    Steve Baschaum

    Cait Nee

    Roberto Luongo

    Barry Ellis

    Gordon Freeman

    Dwyane Johnson

    Jackie Chan

    Gill Sans

    Barry Ellis:Whoo hoo!

    Robert Luongo:I love Vancouver!

    nice one

    Matthrew Parkes:Im like the run and gun - anyone else

    notice we are not playing dump and

    chase tonight?

    Vancouver Canucks Stadium Chat

    - My Status

    Participants

    GroupChat

    Send

    Virtual Keyboard

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    CREATE EVENT CHAT

    The tagging concept for the contacts is used widely across the internet as an organizational tool (ie: Gmail, Flickr). The event planning feature for this concept is also similar to the event planning app

    on Facebook.

    COMMUNITIESCOMMUNICATION

    3:30PMMessenger EDGE

    Steve Baschaum

    Steve Baschaum

    Ronald Mcdonald

    Paul Harvey

    Ronald Mcdonald:lets plan a party tonight

    you guys in?

    Paul Harvey:yes ill bring burgers!

    Steve Baschaum:oooooooo ya!

    Ronald Mcdonald:awesome i will create an event and

    see who else wants to come. stay inthis room

    - My Status

    Participants

    Group Chat

    Send

    Virtual Keyboard

    Steve is IMing with Ronald and Paul. Ronald

    suggests planning a party for the night just

    for their

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