Slide 2Helsinki University of TechnologyNetworking Laboratory
Antero Kivi27/11/2007
Outline
• Measurement introduction
• Exemplary results
• Summary
Slide 3Helsinki University of TechnologyNetworking Laboratory
Antero Kivi27/11/2007
Sources of data on mobile service usage
Sample ofdevices
2G/3G mobilenetworks
Sampleof users
Other wirelessaccess networks
(WiMAX…)
Routers
Usage accountingsystems
WLANhot spots Internet
Intranets
Servers
Sample ofdevices
2G/3G mobilenetworks
Sampleof users
Other wirelessaccess networks
(WiMAX…)
Routers
Usage accountingsystems
WLANhot spots Internet
Intranets
ServersServers
Slide 4Helsinki University of TechnologyNetworking Laboratory
Antero Kivi27/11/2007
Sources of data on mobile service usage
Sample ofdevices
2G/3G mobilenetworks
Sampleof users
Other wirelessaccess networks
(WiMAX…)
Routers
Usage accountingsystems
WLANhot spots Internet
Intranets
Servers
Sample ofdevices
2G/3G mobilenetworks
Sampleof users
Other wirelessaccess networks
(WiMAX…)
Routers
Usage accountingsystems
WLANhot spots Internet
Intranets
ServersServers
OUR RESEARCH• Surveys on handset panel
participants• Handset monitoring panels• Mobile operator charging
and billing systems• Traffic measurements at mobile
operator Internet gateway
Slide 5Helsinki University of TechnologyNetworking Laboratory
Antero Kivi27/11/2007
Measurements in COIN project
• Comprehensive cross-sectional data, different methods used– Mobile operator charging and billing systems– IP traffic measurements at mobile operator networks– Handset monitoring panels
• Time series data, all measurements repeated annually– Data on 2005-2006 collected, results partly published– Data on 2007 collected at the moment– Data on 2008-2010 planned in a forthcoming research project
• 80-90% of Finnish GSM/UMTS mobile terminals/subscribers– Including: Sonera, Elisa (+Kolumbus), DNA– No data on: Saunalahti, TeleFinland, others
Slide 6Helsinki University of TechnologyNetworking Laboratory
Antero Kivi27/11/2007
Mobile terminal base renewing rapidly
• Key features for mobile datausage spreading
• Above-average renewal ofterminal base– Average age of terminals
down by 4 months
• Nokia’s market presenceremarkable– >80% of mobile phones– 99% of smart phones
• Continued renewal in 2007?– Market focus towards
advanced handsets– Handset bundling
0%
10%
20%
30%
40%
50%
60%
70%
Pack
etda
taColo
r disp
lay
Java
Camer
a
EDGE
Smar
t pho
neW
CDMA
WLA
N
Sha
reof
allt
erm
inal
s
2005 2006 Unidentified terminalsN > 4 000 000
Slide 7Helsinki University of TechnologyNetworking Laboratory
Antero Kivi27/11/2007
Mobile data traffic volume growing rapidly
• Data traffic 4x in 2005-2006– Statistics Finland: 34000 GB
(2005) to 100000 (2006)*
• Consumers usage growing– Traffic volumes almost 5x– Business users still 3x as
much traffic per user
• PCs create the bulk of traffic– Data cards, USB modems,
handsets as modems– HSDPA and flat rate
• High growth also in 2007**– Consumer or business subs.?
Handsets or laptops?More users or more usage?
– Is mobile data “flying”?
62%
53%38%
47%
2005 2006
Tra
ffic
volu
me
(200
5=10
0)
Postpaid business subscribersPostpaid consumer subscribers
+360%
+230%
380
100
Total mobile subscriber packet data traffic volume
71%
14%
70%
13%15% 16%
0%
25%
50%
75%
Windows Symbian Others
Sha
reof
allt
raffi
c(b
ytes
)
2005 2006
Mobile packet data traffic by end user device operating system
* Televiestintä 2006: http://www.stat.fi/til/tvie/2006/tvie_2006_2007-06-05_tie_001_fi.pdf** Viestintäviraston markkinakatsaus 2/2007:
http://www.ficora.fi/attachments/suomi_M_Q/5ruZzuAh0/Files/CurrentFile/Markkinakatsaus_2_2007.pdf
Slide 8Helsinki University of TechnologyNetworking Laboratory
Antero Kivi27/11/2007
Fixed fee data subscriptions and usage
• Fixed fee data subscriptionsbecoming more popular– 2005-2006: 1%ÿ4% of
consumers– 6/2007: 7% (all subs.)*
• Consumers increasinglyactive users– Weekly users 8%ÿ 11%– Business users more active
• Fixed fee data subscriptionsactively used– Lower price/MBÿ higher
usage
• New pricing models in 2007
N > 4 000 000
Weekly packet data traffic volume per subscriber (2006)
11%
All consumersubscribers
47%48%9%
Large fixed fee(ÿ10€/month)
Small fixed fee(<10€/month)
No fixed fee
Share of consumer subscribers using packet data (2006)
0.3 0.1 1.2
13.4
2.7 1.0 2.5
28.4
0
10
20
30
All consumersubscribers
No fixed fee Small fixed fee(<10€/month)
Large fixed fee(�10€/month)
Tra
ffic
volu
me
(MB
)
All subscribers Active subscribers
* Viestintäviraston markkinakatsaus 2/2007http://www.ficora.fi/attachments/suomi_M_Q/5ruZzuAh0/Files/CurrentFile/Markkinakatsaus_2_2007.pdf
Slide 9Helsinki University of TechnologyNetworking Laboratory
Antero Kivi27/11/2007
Advanced terminal features and usage
• 3G capabilityÿ higherusage for all types ofterminals– >5x traffic / data card– �2x traffic / smart phone– >4x traffic / other handset
• Smart phoneÿ higherusage– Smart phone a bundle of
advanced features (e.g.large display, advancedbrowser)
– Also used as modems forlaptops
• Terminal capability ascause or effect?
Weekly packet data traffic per terminal (2006)
11%
Handsets
11%
Allterminals
77%
Datacards
87%
Datacards(3G)
68%
Datacards
(non 3G)
36%
Smartphones(3G)
7%34%30%
Otherhandsets(non 3G)
Otherhandsets
(3G)
Smartphones
(non 3G)
Share of terminals using packet data (2006)
All terminals Active terminals
47.1
0.20.39.5
65.2
36.4
1.2 0.6 1.1 0.11.83.214.0
75.1
3.4 2.1 3.4 0.80
25
50
75
Allterminals
Handsets Datacards
Datacards(3G)
Datacards
(non 3G)
Smartphones
(3G)
Smartphones(non 3G)
Otherhandsets
(3G)
Otherhandsets(non 3G)
Tra
ffic
volu
me
(MB
)
N > 4 000 000
Slide 10Helsinki University of TechnologyNetworking Laboratory
Antero Kivi27/11/2007
Mobile browsing mainly local content
• Local content dominant– >70% of browsing traffic– Search (Google, Yahoo)
also on local content?
• Finnish mobile sectorimportant, and growing– Mobile operators (not
shown), Nokia
• Finnish media companieswith strong presence– YLE, Alma Media,
SanomaWSOY
• Operator vs. Nokia vs.Google vs. media?
10.
9.
8.
7.
6.
5.
4.
3.
2.
1.
Rank ShareDomain nameShareDomain name
3.2%google.com4.6%yle.fi
3.0%mtv3.fi4.3%mtv3.fi
49.6%Others62.9%Others
28.4%Operator domains13.3%Operator domains
1.3%helsinginsanomat.fi1.4%yahoo.com
1.3%sanoma.fi1.5%sm-liiga.fi
1.6%yahoo.com1.6%helsinginsanomat.fi
2.0%opera.com1.8%nokia.com
2.0%iltalehti.fi1.9%kauppalehti.fi
2.2%nokia.fi2.0%google.com
2.7%nokia.com2.2%iltalehti.fi
2.8%yle.fi2.6%eniro.basefarm.net
20062005
Top 10 mobile browsing destinations by traffic volume
Slide 11Helsinki University of TechnologyNetworking Laboratory
Antero Kivi27/11/2007
Summary
• Globally unprecedented cooperation between industry partners– Collaboration and data sharing among competing operators– Permission to also publish the data
• Unique data in terms of scale and scope– Longitudinal and cross-sectional data– Very comprehensive data, due to use of multiple methods– Highly representative data, due to participation of 3 large operators
ÿBest available description of a national mobile data market
• The work continues… further results in 2008– Overview on fall 2007 measurement results published next spring– Further academic publications in 2008
Slide 12Helsinki University of TechnologyNetworking Laboratory
Antero Kivi27/11/2007
Further information
• Results of the Finnish mobile data service usagemeasurements 2005-2007– Report 2005-2006ÿ http://www.netlab.tkk.fi/~jakivi/– Report 2007ÿ to be published next spring
• COIN project web site– http://www.netlab.tkk.fi/tutkimus/coin/
• Further information and academic publications– Contact antero.kivi(at)tkk.fi– http://www.netlab.tkk.fi/~jakivi/