Mobile Intranet for ALL 8 Key Questions

Frank Wolf, Eyo EmployeeApp

Eyo EmployeeApp: SaaS Mobile-First Intranet CMS

Why a mobile channel?

Engagement ✓ Reach ✓

2/3 of all employees don‘t work at a desk. In most companies they don‘t have access

to corporate email or intranets.

Frontline employees are your brand and they are the ones that actually need more information!

„Mobile services in 2014 did not achieve predictions based on 2013 data“

„Mobile progress (in 2014) has been slower than we expected“

Mobile Intranet: slow progress so far.

What needs to be solved?

Is not the main challenge!

Which use cases and content?

Intranet-channel or independent solution?

How to manage users?Native app or

web app?

How is the app distributed?

New ideas for mobile

communication?Fit to overall

intranet strategy?

Voluntary or mandatory?1

2

3

45

6

7

8

Global penetration

1% 73%Global Mobile Penetration 1995-2014

Everyone now has a smartphone

85%Americans between 18-29

Internet usage tipped to mobile

50%Internet usage on mobile vs. desktop

http://www.pewinternet.org/2015/04/01/us-smartphone-use-in-2015/ & http://www.kpcb.com/internet-trends ; slide inspired by Bessemer Venture Partners „State of the Cloud Report 2015“ & http://www.zdnet.com/article/research-74-percent-using-or-adopting-byod/

BYOD acceptance

74%Organizations using or adopting Bring-Your-Own-

Device

1. “Mobile” is a valid channel now to reach the majority of employees.

Voluntary (BYOD)

Purpose: better information for employees, facilitate everyday work

Devices: private smartphones + often private (data) tariffs

Alternatives: need to be offered for basic information ( terminals, PCs, a remaining limited edition of the employee-newspaper, bulletin boards,…)

Advantage: introduction is easy and economical

Disadvantage: less connection to core work processes

Mandatory (Intranets so far...)

Purpose: mobile support of core work processes

Devices: smartphones / tablets + tariffs / WiFi provided by the company

Alternatives: not needed

Advantages: cost savings and direct improvements in the work process

Disadvantages: higher investment costs, high efforts for operation of the devices

1. Voluntary or mandatory?

2. Challenge: content that fits the mobile channel

Less contentOccasional usersPersonalizationFew documentsScrolling>links...

Communication Collaboration

Information

ServicesMobile potential: HIGH

Mobile potential: MEDIUM

Mobile potential: MEDIUM

Mobile potential: MEDIUM

2. What content should be mobile?

Criteria: target group, complexity, security requirements, mobile „moment“

SECURITY VS. REACH

Information worker+ collaboration+ documents+ business critical=more sensitive content

Non-desk employees+ private devices+ no MDM or VPN+ easy access (saved login)=more reach

3. Intranet channel or independent?

Intranet Employee App

Authentication with BYODInternal network

UserContent

3. Our approach for BYOD.

4. User management.

@company email?Active directory?

4. User management options. A) Direct connection to a company directory (e. g. Active Directory) + works automatically- often, not all employees are includedB) Semi-automatic import (e. g. CSV file)+ easy to implement, high security- limited manual effortC) Manual maintenance in the employee app's user management.+ no integration effort- manual maintenance efforts - not suitable for companies with more than 300 employeesD) Login with a business email address - users will be identified as valid through their @company email and will be able to create an account+ easy onboarding- a business email is needed, manual solutions needed for employees leaving the company

User onboarding1

23

User maintenance

User deletion

Ç√

DEVICE API

WEB BROWSER

HTML + Java Script

Ç√

DEVICE API

NATIVE CONTAINER

HTML + Java Script

Ç√

DEVICE API

NATIVE CONTAINER

Native Code

WEB HYBRID NATIVE

5. Native app or web-app?

• Access to device API: push, camera, location

• Distribution via app-stores• Offline

6. App distribution.

Example for Apple: • Public App Store

Not just employees Easy to distribute Apple review

• B2B App on Business Store Just employees Not visible on public store Apple review

• Enterprise Developer Program Just employees No automatic update No Apple review

IntranetEmployee

App

FIREWALL

Intranet

Intranet

Employee App

Local content

FIREWALL

Intranet

Employee App

NEWS

FIREWALL

7. Integration and intranet strategy.

Predictions: • Monolithic intranets will decline• Increased focus on different audiences• „Communication intranet“ vs. „Collaboration

intranet“

8. New ideas for (mobile) communication?Local + Pictures

• Local and in-time• Picture and videos• Everybody can do this• Simple editing is key• Not just business related (black board)

Puls-surveys

• Daily or weekly• Fast feedback• Great way to measure and improve at the same time

Future

• Standardized content• Games and events (e.g. EM 2016 betting game)

• Content as a service (e.g. healthy working)

• Industry-specific tools

Closing the Intranet Gap for Non-Desk Workers.

Eyo is the employee app for engaging and interacting with those 2/3 of all worldwide employees who do not work at a desk.

Frank Wolffrank@eyo.net