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Mobile landscape and app examples (nx power lite)

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MOBILE LANDSCAPE & LUXURY APPS SHOWCASE
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Page 1: Mobile landscape and app examples (nx power lite)

MOBILE LANDSCAPE & LUXURY APPS SHOWCASE

Page 2: Mobile landscape and app examples (nx power lite)

In this presentation, you can know about the consumption and usage in this ever changing mobile world. It goes FAR BEYOND just the frame

Page 3: Mobile landscape and app examples (nx power lite)

Some facts about HK mobile landscape

There are 14M mobile subscribers in Hong Kong,

with an estimated

penetration rate of 200%

7.4M (52%) of them are 2.5G / 3G mobile subscribers

Wi-Fi Everywhere9,159 access points in HK

35% of mobile users are smart phone users

17% of consumers own tablet computer

TNS market research

Source: Google Mobile Research

Source : Hong Kong OFTA

Page 4: Mobile landscape and app examples (nx power lite)

Besides iOS (iPhone/iPod/iPad), Android is another more popular Operation system that we need to know

Page 5: Mobile landscape and app examples (nx power lite)
Page 6: Mobile landscape and app examples (nx power lite)
Page 7: Mobile landscape and app examples (nx power lite)

Source: Google Mobile Internet Insights Jun, 2011Base: Private smartphone users who use the internet in general, n= 1000

2011 HK Mobile Smartphone Users Profile

Page 8: Mobile landscape and app examples (nx power lite)

Before we talk about luxury mobile app…

• There are a lot of mobile applications we use everyday, can you name them all?

Page 9: Mobile landscape and app examples (nx power lite)

Before we talk about luxury mobile app…

• There are a lot of mobile applications we use everyday, can you name them all?

Whatsapp > the instant messaging app

Angry Bird > the popular mobile game made everyone indulgent

News app > choose your favorite news app and get the latest news update

Foursquare > to let other people know where you are at now by checking-in

Facebook > another app that you live without, status update, liking, photos sharing, check-in…

Instagram > an upcoming app for instant photo sharing

Page 10: Mobile landscape and app examples (nx power lite)

Why are these apps important and popular to us?

They are SOCIALThey are SOCIAL

They are INSTANTThey are INSTANT

They make our daily life so ACCESSIBLE

They make our daily life so ACCESSIBLE

Allow you to update yourself to the world immediately. Likewise, you got update instantly about what the world is happening

You can connect to possibly everyone in anywhere effortlessly, even though someone you do not know, telling them where you are at, what you are doing, and even appreciate them by giving a ‘LIKE’

We used to check weather and watch news from TV, we used to search for a place with a map cover the whole table. Now we have it all in a cell phone

They are FUN with interaction

They are FUN with interaction

With the uses of the phones’ functionalities, such as Geolocation, motion sensor, touch sensor, etc. it creates a lot of different interactions for the users

Page 11: Mobile landscape and app examples (nx power lite)

All in all, why are mobile app so tempting?

SOCIAL

INSTANTCONNECT TODAILY LIFE

USER-GENERATE

PERSONAL

INTERACTIVE

TAILOR MADE

FREE OR LIMITED $

USER-FRIENDLY

Page 12: Mobile landscape and app examples (nx power lite)

Mobile phone and social media are inevitably discussed together

Page 13: Mobile landscape and app examples (nx power lite)

A case showing how mobile is connected with the idea of social

Lately ICQ is back on mobile because of the viral effect…

Mobile and social media are so powerful that brings an old company alive and popular again…

Page 14: Mobile landscape and app examples (nx power lite)

Let’s look at some luxury examples

Page 15: Mobile landscape and app examples (nx power lite)

Some watch brand iPhone apps…

Most iPhone app for watch brands are very informative. They are presented beautifully with product and brand stories. However, not as much interaction

Page 16: Mobile landscape and app examples (nx power lite)

Audemars Piaguet

16

However, Audemars Piguet’s iPhone app invites the users to try on the watch and take a picture which can be shared with friends via email

New kind of interaction to users

New kind of interaction to users

Page 17: Mobile landscape and app examples (nx power lite)

Cartier Fine watchmaking iPad app Cartier is the first one to launch an iPad appNot only it provides product information, it gives a more in-depth look of how the manufacturing of the watchesUsers can have a 360 degree look of the watches Interaction relevant to the

experience of the productInteraction relevant to the

experience of the product

Page 18: Mobile landscape and app examples (nx power lite)

Cartier Set For You

The app is not available in Hong Kong yet.

Cartier Set For You iPhone/iPad app is an app for customizing the engagement rings(including detailed carat, colour and clarity specifications). After your rings are made, you may share with friends or proceed to purchase.

Direct purchase availableDirect purchase available

Page 19: Mobile landscape and app examples (nx power lite)

Bulgari B.ZEROBulgari B.ZERO iPhone app is an example of good interactionUsers can select different photographing effect to play on a photoIt captures the latest photo sharing trend with the use of mobile

Very unique interaction relevant to the product feature

Enable social element which is the latest trend

Very unique interaction relevant to the product feature

Enable social element which is the latest trend

Page 20: Mobile landscape and app examples (nx power lite)

Van Cleef’s A Day in ParisVan Cleef’s A Day in Paris iPhone app. It is an app introducing different beautiful spots and places around Paris. Users can view through the introduction, share the places to friend via SNS, and check-in to those places via foursquare

Useful for users with unique travel information

Connect to social media (check-in by foursquare)

Useful for users with unique travel information

Connect to social media (check-in by foursquare)

Page 21: Mobile landscape and app examples (nx power lite)

Louis Vuitton Amble

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Louis Vuitton latest iPhone app, which allows users to create their own ‘amble’ recording where they have been to, base on the existing city guide. Users can add on their own ‘tips’ on different places. On the other hand, the pre-installed amble done by some celebrities provide inspiration to the users to create their own. Ultimately the journey can be shared to others

Link with users travel experience whilst relevant to brand essence

User generate their own experience and look at others’

sharing

Link with users travel experience whilst relevant to brand essence

User generate their own experience and look at others’

sharing

Page 22: Mobile landscape and app examples (nx power lite)

Tiffany & Co. Engagement Ring Finder

Tiffany & Co. Engagement iPhone/iPad app is an app for customizing the engagement rings. The ring designs can be shared with friends.

Instant preview result for settingsInstant preview result for settings

Page 23: Mobile landscape and app examples (nx power lite)

Tiffany & Co. What Makes Love True

Tiffany & Co. What Makes Love True iPhone/iPad app is an app for in a theme of love and romance. There are love stores video & love songs. It also includes 2 map-related function that are some location recommendation for couples in New York City and users can collectively mark memorable location with “heart” sign.

Mark memorable location on mapMost of the content can be shared

with friends

Mark memorable location on mapMost of the content can be shared

with friends


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