Date post: | 29-Nov-2014 |
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Technology |
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MobileLearningInJapan‐StatusQuoAndTrends–
byDr.SerkanTotoTwi?er:@serkantoto
AboutMeOrWhyIAmHere
Iama• Tokyo‐basedwebandmobileindustryconsultant
• JapancorrespondentforTechCrunch.com
• PhDineconomics(“from2countries”)• Ex‐consultantforJapan’sbiggeste‐learningstartupCerego
Agenda
I:TheMobileMarketInAsiaAndJapan
II:StatusQuoInJapan’sM‐LearningMarket
III:JapaneseM‐LearningServicesAnd ApplicaTons
I:TheMobileMarketInAsiaAndJapan
Asia:World‘sBiggestWebPopulaTon• MorethanAmericaandEuropecombined• Rapidlygrowing
Asia:WeakInInternetPenetraTon• Worldwide,justAfricaisbehindAsia• HugepotenTal
Source:ITU(Interna0onalTelecommunica0onUnion)
Source:Wikipedia
Asia:MobileIsEverything‐>10ofthetop20mobilenaTonsareinAsia
Japan:World‘sMostAdvancedMobileNaTon
• 3rdlargestwebpopulaTon(97million,aheadofIndia)
• 7thlargestmobileuserbaseintheworld(107million)
• 100%3G(first3Gnetworksin2001byNTT)
Japan:VibrantMobilePhoneMarket• Hometofivemajorcellphonemakers:Sharp,Panasonic,Fujitsu‐Toshiba,NEC‐Casio,Kyocera• About100newcellphonesperyear• NokiaandBlackberryvirtuallyunknown• Biggestmegatrendnow:smartphonesandtablets
Source:TheNikkei
Japan:BirthplaceoftheMobileWebAndHotbedForInnovaTon• World‘sfirstmobilewebapplicaTonin1999• FullPCwebbrowsingoncellphones• Firstappplagormcreatedin2001• QRcodes• Onlinebillingandpayment• Offlinepaymentsthroughcellphones(e‐wallet)• First3Gnetworks• MobiledigitalTV• Mobilehealthterminal• HDvideorecording• e‐bookfuncTon• Mobilesocialgaming• CommuterpassinpublictransportaTon• Waterprooforsolar‐poweredcellphones• IntegraTonwithhomeelectronics
II:StatusQuoInJapan’sM‐LearningMarket
SizeofDomesTcE‐LearningMarket
• Total Market size in 2010: US$1.36 billion, according to Yano Research • Broken down to three segments
• B2B • B2C • Packaged software
SizeOfB2BE‐LearningMarket
• Overall size: US$ 690 million
• Learning Management Systems: US$ 82million
• Contents: US$ 241million
• Applications and services: US$ 367 million
SizeOfB2CE‐LearningMarket
• Overall size: US$ 336 million
• Contents and services: US$ 123 million
• Video-based learning services: US$ 213 million
SizeOfPackagedE‐LearningSojwareMarket
• Overall size: US$ 338million
• Packaged software for computer: US$ 63 million
• Games: US$ 275 million
StructureOfE‐/M‐LearningMarket• Highly fragmented market
• Few hundred companies active
• Very few ventures, many big companies
• mobile carriers
• hardware makers
• publishing houses
StructureOfE‐/M‐LearningMarket(II)
III:JapaneseM‐LearningServicesAndApplicaTons
CyberUniversity
• Privateuniversity• FoundedinApril2007bySojBank• 1,225students
CyberUniversity
• FirstmobilecourseinNovember2007
• "MysteriesofthePyramids"wasstreamingvideoofapowerpoint
presentaTonandtheprofessor'saudio
• CellphoneopTmizedsiteath?p://cu‐m.jp/
• Butnowswitchto3‐screenapproach
CyberUniversity
• „e‐college“,integratedappforiPhoneandiPad• 24coursesavailable(video,audio,materials)
Japan:iPhoneascatalystofsmartphoneboom‐>Languagesarebiginsmartphoneapps
Source:AppAnnie
Japan:No.1paideducaToniPhoneapp„SuperEitango“(SuperEnglishWords)• MadebyKorea‐basedpodotree• Featuresquizzesetc.formostpopular30,000Englishwords• IncludeswordsmostojenusedinTOEIC,TOEFL,SAT,etc.• PricesensiTve:0.99USD
FeaturePhonesSTllDominant
• Plethoraoflearningsitesforproprietarymobilewebsystems
• Oneexample:Eigotown
FlashLiteGame„LearningEnglishWithHarryPo?er“
MobileLearningSiteForFeaturePhones• Eigotsuke:MadebyTokyo‐basedDwango• Launchedin2005• FocusedonEnglishsentencecreaTon• Designedforadults• BasisforhitNintendoDSgameEnglishTraining:HaveFun ImprovingYourSkills!
Source: Keitai Impress
AugmentedRealityInLearningYetToArrive• Layar‘sHiroshimaP2Walker• April2010launch• Informsvisitorsaboutthememorialparkandsurroundingtouristspots• Text,videoandaudio• LayerforiphoneandAndroid
GPSInLearningYetToArrive• KeitaiKunitoriGassen(MobileCountryConquestBa?les)• HistoricalFlashLitegamefocusingonancientJapan• Playerstakeonrolesofhistoricalfiguresandcooperate/fightwithotherstoconquer600regionsinJapan• QuizzesaboutJapan‘shistory,dependingonone‘slocaTon• VirtualcoinswhenyouproveyourknowledgeansweringquesTons
MobileLearningCMS• M‐Star:MadebyKanagawa‐basedTerracom• Cloud‐based,suitableforallJapanesefeaturephonesand smartphonesalike• Letsyoubuildwholem‐learningsite:quizzes,surveys,contact forms,maildeliverysystem,etc.• Screenshot:quizbuilder• Cost:0forsetup,660US$/monthbasicfee
Next‐generaTonMobileLearningProject• ProjectiniTatedbySojBank• WonAwardofMinisterforInternalAffairsandCommunicaTonsinJAPANe‐
LearningAWARDS2009
• „anintegratede‐learningsystemforenterprises“
• SharableContentObjectReferenceModel(SCORM)‐compliant
• Open‐sourceLMSasbasis
NextGeneraTonMobileLearningProject• IniTatedwithinSojbankin2008with2people
• Flow:SalestrainingcoursestoSojBankshopclerks,thenconsumer
electronicsstores,thenwholesalers,thenallenterprises
• In3years:400,000peopletrainedwith400courses
NextGeneraTonMobileLearningProject• Example:„Improvingyourpublicspeakingskills“
• Lecturers:ProfessionalJapaneseanchorwomen
• Eachcourse:40minutes
• AvailableonWindowsPC,iPad,iPhone
• Pricesstartat$75peruserperyearfortakingacourse
Thankyouforlistening!TerimaKasih!
ContactInformaTon
TwiBer:h?p://twi?er.com/serkantotoLinkedIn:h?p://linkedin.com/in/serkantotoFacebook:h?p://www.facebook.com/stotoEmail:totoserkanATgmail.com
Sources
• Slide8:h?p://www.flickr.com/photos/cocoarmani/2059353149/