MOBILE LIFE Social problem scope out and Smartphone Applicatory Solution. 3 rd Year Visual Studies, UoK CHARLIES ANGELS Arsalan Abbas Hafsa Malik Salwa Aftab Summaiya Ali PROBLEM AREA Transportation PROBLEM SCOPE OUT PATH FINDING The problems that arise while finding the destination when travelling to an unknown location. SMARTPHONE MAPPING ANDROID Hardware Diversity Competition and Innovation Open Nature, Free Market System Strong Developer Community Target Audience PRELIMINARY RESEARCH According to Arlyn Roffman, Ph.D., A common side-effect of ADHD ( Attention Deficit/ Hyperactive Disorder ) and other learning disabilities is not remembering the directions or routes. *To develop a good sense of direction take note of: Landmarks Natural objects Road turns *Powerful Ways To Sharpen Your Memory COMPETITIVE ANALYSIS GOOGLE MAPS FOR ANDROID Get turn-by-turn GPS navigation to your destination Search for places nearby and get the local information you need Know where you are and what's around you, indoors or out MapMyRun BestRoute WhereTheFuckShouldIGoToEat.com SMARTPHONE ANALYSIS - MATERIAL Casing color introduction Pocket size weight Durability & handling Logo placement AESTHETIC Availability & Timeline Comparison Generation Comparison of Emotional Attachment Carrier & WiFi Comparison INTERACTIVE Swipe gesture All in one applications Speech to text command Interviews WHAT IS MORE PROBLEMATIC, EXPLAINING OR UNDERSTANDING THE WAY? Explaining Understanding Both WHAT IS EASY TO UNDERSTAND, VERBAL COMMUNICATION OR VIRTUAL VISUAL AID? Verbal Communication Visual Aid Both IS THE CITY STREET SIGNAGE SYSTEM ADEQUATE OR LACKING? Adequate Lacking None CONFIDENT OR HESITANT TO ACQUIRE ON- THE-SPOT DIRECTIONS VIA STRANGERS IN A NEW LOCATION? Confident Hesitant EMOTIONALLY AFFECTED BY STREET BARRIERS AND BLOCKADES? Affected Unaffected None ACTION PLAN Social Media Survey Collage Interviews Directed Storytelling Mind Mapping