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8/12/2019 Mobile Lottery a Hype or Reality? - LocusPlay
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Article by LocusPlay
Mobile Lottery a Hype or Reality?
24 March 2014
If you are a lottery operator then probably this is not the first time you are reading or have
come across something about mobile lottery.
I am sure you would wonder that is it some kind of
a hype that is created by technology providers or is
it a reality or soon going to be reality. Lets explore
this phenomenon together both from a lottery op-
erators as well from a players perspective.
I am neither going to bombard you with facts and
figures nor going to quote references of any re-
search finding. Instead, I am taking you with myindividual experience and my interactions with
people and players associated with lottery. Off late,
I have experienced that mobile lottery is becoming
a de-facto discussion point whenever I happen to
meet either a lottery provider, a supplier, a consult-
ant or even a player. I guess everybody wants to
follow what they think is the direction where lottery
technology is heading to, but I have seen less initia-
tives towards implementing or making it a reality.
You would wonder why is it so?
Majorly, there are two types of lotteries, or say
rather three types. The first type is the one in de-
veloped countries like US, UK etc., where either
laws prohibit mobile lottery or they are already
ahead of the game. The second type is the one in
emerging markets like Caribbean, Africa etc., where
lottery is still paper based with some of them adopt-
ing to technology lately, mainly for their retail
operations. The third and most interesting type isthe one that is going to start or a startup lottery.
Lets talk about the second and the third type as
they are not very big compared to the state lotteries
in the US or a national lottery in the UK, but they
have a huge potential to beat the market in terms of
growth rate.
The lotteries that mainly run paper based operation
have a modest but steady growth rate, but they find
it difficult to keep the cost of operations down due
to two reasons high inflation and ever increasingwinning payouts. Some of such lotteries are seri-
ously exploring the ways to go mobile as that not
only brings them back on high growth track but also
helps them bring down the operations cost
significantly. Mobile lottery will fetch them a seg-
ment of players that is not comfortable going to a
retail outlet and buy a lottery due to several obvious
reasons. This is really a big segment in the emerg-
ing market, which many lotteries have ignored so
far. This is the growth that I would be very muchinterested into. This will not only bring more
money across the table but will also account for a
much larger spend on per ticket transaction.
Article by LocusPlay
www.LocusPlay.com
http://www.locusplay.com/http://www.locusplay.com/http://www.locusplay.com/http://www.locusplay.com/8/12/2019 Mobile Lottery a Hype or Reality? - LocusPlay
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Article by LocusPlay
LocusPlay, Inc.
95 Chestnut St, 3rd Floor
Providence, RI02903
USA
+1(401)400-1183
www.LocusPlay.com
The third type new or startup lottery, are they
willing to start with just retail based operation and
invest heavily just to be one more player in the
market? The other serious aspect for them to con-
sider is that they are up against an established lot-
tery player who has deep pockets. Mobile lottery isthe right strategy for them for multiple reasons.
They need to be innovative and the first one to
bring a change when they are competing with the
established lotteries. They need to look for a mar-
ket segment that is not captured by their
competitors. Who does not know a better way to do
this when the competitor is still complacent? Last
but not the least, they need to keep both the capital
investment as well the cost of operations in check
with the fact that they have to offer better winning
payout than their competitor. They have the right
opportunity to catch others napping by launching
mobile lottery with a significantly lower capital
investment and lower cost of marketing. This is a
bigmarket where traditional lotteries are still under
thebeliefthat disruption is impossible.
There are for sure a few innovative thinkers in both
the types of lottery that I have explained earlier.
But for them, the biggest question is still unan-
swered to a greater extent. Is there an availability
of a genuine technology for mobile lottery? Is it
really a so-called low capex initiative?
- Rahuldev Rajguru
Co-founder & CEO
To learn more about mobile lottery technology, visit us at www.locusplay.com
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