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Mobile to the PeopleJanuary Mobile Twin [email protected]
Peter Pascale@peterpascalePearson VUESensei, Enterprise Architecture and Strategypeterpascale.com/motherrobot.com
Mobile March 2012
@peterpascale Professional Nerd
(Pizza + Beer + Smart People)
* Curation
= Presentation
Pearson VUE Mobile Twin Cities
Me
(Pizza + Beer + Smart People)
* Curation
= Presentation
= Presentation
2011 Results...
It Was So Good
Screen Shot?
It Was So Good
TeenBeat
It Was So Good
TeenBeat
Who Knew?
It Was So Good
The 2011 presentation is the only thing Chuck Norris can’t kill
It Was So Good
This is NOT Chuck Norris
“Congratulations Mobile TC”http://www.slideshare.net/MotherRobot/mobile-revolution-mobilemarch2011
“Congratulations Mobile TC”http://www.slideshare.net/MotherRobot/mobile-revolution-mobilemarch2011
27,700+ Views
Lessons Learned
Post on a Sunday Morning...
When the Interwebs are Quiet...
Lessons Learned
Post on a Sunday Morning...
When the Interwebs are Quiet...
(And it when your competition is 17 nuclear engineering safety presentations.)
2011 2012
More Stories
Mobile by the Numbers
Apple sold more iOS devices in 2011 than Macs in 28 years
Asymco
Average Smartphone Usage Nearly Tripled in 2011
Cisco
By the end of 2012, there could be more smartphones on the planet than humans
Cisco
In 2011, over 65 million tablets were sold
IHS iSuppli
29% of adults now own a tablet or e-reader device
Pew Research
80% of internet users in 2016 will access the web with a mobile phone
Boston Consulting Group
Device Capabilities
Clear
1080p HD Video, 5+MP Cameras, Noise Cancelling Mics, Always On Network
1080p HD Video, 5+MP Cameras, Noise Cancelling Mics, Always On Network
Resolutionary
Sonar?
Device Integration
Pervasive Computing
“Smart Home”
Doorbell
Energy SmartAppliance
Alarm Alarm
Alarm Alarm
Touch - anote
Energy
Nest
Fail
(Who Will Protect You At 9:55?)
Day Made of
Glass
Retail
ShopSavvy
52% of Americans did mobile phone research while in stores over the holiday season
Pew Internet
52% of Americans did mobile phone research while in stores over the holiday season
Pew Internet
(Retailers have LOTS of problems)
Yeeah I Wrote a Song About That
TescoSubway Shoppin
g
80% of smartphone users multitask while watching TV
94% of multitaskers engage in some form of mobile communication while watching TV
Yahoo Mobile and Razorfish
Audience Participation
Retail Trip Planning
“Remember the milk”
(and while you’re out, pick up clothes from the cleaners - they’re ready)
The Cleaners
Education
Learning is...
Ready for Disruptive Innovation Theory
(2008)
Personalized
Adaptive
Enabled by Technology
Learning is...
Khan Academy
Khan Academy
Exercises =>
Class Time
Homework
Content Delivery =>
Exercises =>
Class Time
Homework
Flipped Classroom
Exercises =>
Class Time
HomeworkContent Delivery =>
Exercises =>
Class Time
Homework
Flipped Classroom
Content as Homework
a purposeful collection of student work demonstrating the student's achievement or growth in one or more areas
Portfolios...
a purposeful collection of student work demonstrating the student's achievement or growth in one or more areas
Portfolios
e-Portfolios
e-Portfolios
Strategy
How are consumer expectations and behaviors changing?
What related experiences today influence your customer’s behavior?
Does mobile make something both possible and more efficient?
How are consumer expectations and behaviors changing?
What related experiences today influence your customer’s behavior?
Does mobile make something both possible and more efficient?
Time-Sliced, Always On, Short-Form
Education
Device Capture and Connectedness
If Consumers Expect to Work on Their Terms
on Their Mobile...
You’re Ready to Test
Click Here to Schedule
Test Prep and Candidate Exp.
If Digital Portfolios are the Norm...
e-Portfolios
Assessed Milestone
Assessed Milestone
If High Quality Capture can be Easily Related
to People...
If Device Everywhere and Passive
Measurement are Common...
Licensed for Reuse - Creative Commons Attributionhttp://creativecommons.org/licenses/by/3.0/
Attributions must include the text in the box below, which can be placed in a reference slide. Attributions for any reused photos should also be included, like the photo reference slide in this presentation. Note that some of the photos are Non-Commercial. If you take payment for your presentation, you will have to find alternatives. While not required, if you remix or reuse this presentation, I’d love to hear about it. Peter dot Pascale at Pearson or gmail.
Mobile Twin Citieshttp://mobiletwincities.com/
Peter Pascale, Enterprise Architect SenseiPearson VUEhttp://pearsonvue.com
LearnocityLearnocity Slide Must Not Be Remixedhttp://www.learnosity.com/
Have At It
ReferencesMobile by the Numbershttp://www.asymco.com/2012/02/16/ios-devices-in-2011-vs-macs-sold-it-in-28-years/http://mashable.com/2011/11/10/smartphone-multi-tasking/http://rossdawsonblog.com/weblog/archives/2012/01/52-of-americans-did-mobile-phone-research-while-in-stores-over-the-holiday-season.htmlhttp://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.htmlhttp://www.bcg.com/media/PressReleaseDetails.aspx?id=tcm:12-96461http://www1.umn.edu/news/news-releases/2012/UR_CONTENT_369817.htmlhttp://pewinternet.org/Reports/2012/E-readers-and-tablets.aspxhttp://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/http://www.isuppli.com/Display-Materials-and-Systems/News/Pages/Apples-Toughest-Competition-in-the-Fourth-Quarter-Tablet-Market-Was-Apple.aspxhttp://news.cnet.com/8301-17938_105-20037960-1/cnet-looks-at-current-and-upcoming-tablets/?tag=contentBody;contentHighlightshttp://tech.fortune.cnn.com/2012/02/15/transcript-apple-ceo-tim-cook-at-goldman-sachs/
Other Referenceshttp://www.tuaw.com/2012/03/02/ipad-credited-with-saving-a-mans-life-at-the-mayo-clinic/http://www.dailymail.co.uk/sciencetech/article-1394448/Doorbell-tricks-burglars-thinking-youre-home-invented-schoolboy-Laurence-Rook-13.htmlhttp://www.radiothermostat.com/connect.htmlhttp://www.matternetwork.com/2012/1/home-energy-management-apps-go.cfmhttp://www.digitalbuzzblog.com/touchanote-app-nfc-technology-eets-evernote/http://www.youtube.com/watch?feature=player_embedded&v=mpqpGQMzR7shttp://shopsavvy.com/http://www.ee.columbia.edu/~dpwe/papers/Wang03-shazam.pdf - How Shazam Workshttp://rossdawsonblog.com/weblog/archives/2012/01/52-of-americans-did-mobile-phone-research-while-in-stores-over-the-holiday-season.htmlhttp://mashable.com/2011/11/10/smartphone-multi-tasking/
MediaPhotosImages are either media packages, fair use screenshots of applications, or licensed under creative commons as noted. The owners of the images do not endorse this work. But they should.
Obama - Tech Leaders - US Government Work Licensed: http://www.usa.gov/copyright.shtml http://www.flickr.com/photos/whitehouse/5454952553/in/photostream/ http://www.apple.com - media Sonar: http://www.flickr.com/photos/74693095@N00/2068419616/ - Creative Commons BY-NC-SA 2.0 Blueprint - Matthew Burpee: http://www.flickr.com/photos/76323119@N00/4928429020/ - Creative Commons BY-NC-SA 2.0 Nest - Media: http://www.nest.com/living-with-nest/ Doorbell - www.worldislandinfo.com: http://www.flickr.com/photos/76074333@N00/266444332/ - Creative Commons BY 2.0 Jayz - NRK p3: http://www.flickr.com/photos/nrk-p3/2649487728/in/photostream/ - Creative Commons BY-NC-SA 2.0 Chuck Norris Lookalike - Diego Martin: http://www.flickr.com/photos/90132601@N00/5726225461/ - Creative Commons BY-NC-ND 2.0 Self Checkout - pin add: http://www.flickr.com/photos/33499304@N00/2858659917/ - Creative Commons BY 2.0 Baby Driver - Ed from Ohio: http://www.flickr.com/photos/62229127@N00/176737777/ - Creative Commons BY-NC-SA 2.0 Motorcycle Guys - kamshots: http://www.flickr.com/photos/kamshots/540736417/sizes/o/in/photostream/ - Creative Commons BY 2.0
