Mobile Market Trends - US by

Rapidsoft Technologies

There was a time when mobile users across the globe were only aware of Symbian OS, but with the

advancements in technology, all major mobile platforms like Symbian, BlackBerry and Windows Mobile lost their

market share to Android and iOS.

With these OS’, OEMs like Samsung, Apple and HTC gained mass popularity amongst the competitors.

US has been one of the most popular smartphone markets and the smartphone war has been most rampant

in this part of the world.

Mobile Market Trends and US

Key Highlights

This presentation is an overview of mobile trends inthe US market.

It highlights:

• OS Market Share

• Top Mobile OEMs & Smartphone Platforms

• Multimedia market distribution with main focus on US

• Mobile Content usage

• Conclusion

OS Market Share

• Despite the launch of BB7 handsets like Bold 9930 & Torch 9810, the market share for RIM has fallen.

• Windows Mobile 7 is yet to establish itself in the US market.

• Looking at 2011 mobile trends, Android is expected to make a stronger foothold in US mobile market in the near future.

Android rules the US Market leaving iOS behind and eating RIM’s market share

Share (%) of Mobile Subscribers

Aug-11 Nov-11 Point Change

Total Mobile Subscribers 100% 100% N/A

Samsung 25.3% 25.6% 0.3

LG 21.0% 20.5% -0.5

Motorola 14.0% 13.7% -0.3

Apple 9.8% 11.2% 1.4

RIM 7.1% 6.5% -0.6

Share (%) of OS Subscribers

Aug-11 Nov-11 Point Change

Total Mobile Subscribers 100% 100% N/A

Google 43.8% 46.9% 3.1

Apple 27.3% 28.7% 1.4

RIM 19.7% 16.6% 1.4

Microsoft 5.7% 5.2% -0.5

Symbian 1.8% 1.5% -0.3

Source: comScore MobiLens

It is expected that by 2015, 50% of the mobile subscribers will be using Androidphones manufactured by Samsung making both Android & Samsung top choice for USmobile market.

Top Mobile OEMs & Smartphone Platforms

Reasons for Mobile Multimedia Growth in US: It is ahead of other countries in areas suchas operator LTE launches and US is the starting point for all the innovations for this sort ofbusiness. Total revenue form America in terms of mobile multimedia market is expected tobe around US$ 20 Billion by the year 2015.

Source: IE Market Research Corporation

Share (%) of Mobile Subscribers

Total Mobile Subscribers 100% 100% N/A

Sent text message to another phone 70.5% 72.6% 2.1

Used downloaded apps 41.6% 44.9% 3.3

Used browser 42.1% 44.4% 2.3

Accessed social networking site or blog

30.9% 33.0% 2.1

Played Games 28.5% 29.7% 1.2

Listened to music on mobile phone 20.7% 21.7% 1.0

Source: comScore MobiLens

Looking at the current trend, in-app purchase will account for almost 65% of the totalsmartphone apps market revenue by 2015 from 40% in 2011 and paid mobile music isexpected to generate around $16 billion by that time

Mobile Content Usage

There are many other operating systems, also competing, like some open source OS’ especially Boot 2 Gecko, Tizen, Meltemi, a Cloud based Aliyun OS and Windows 8 that are yet to leave an imprint in the mobility world.

However, for now it is safe to say that:

• Android is going to rule the US market

• Samsung will top the charts with its Android devices

• Market Revenue for smartphone apps will increase because of in-app purchases

• By 2015 mobile multimedia market for US is expected to cross US$ 20 billion

• Mobile music will account for almost US$ 20 billion US by 2015

Conclusion