MOBILE MARKETING 2011Statistics, Potential & the Small Business

A FEW NUMBERS FOR PERSPECTIVE

•2010 – 5 billion devices connected to the Internet•750 million Facebook users•100 million Twitter users•230 million Tweets every day•Youtube gets over 3 billion views per day

PHONES & SOCIAL MEDIA

•47% of users have social media on phones•30% of them say it’s most valuable feature•Phones 2nd only to computers for social media use•Social networking apps third only behind games & weather apps•Twice as many people over 55 visiting social sites on phones this year versus last

HOW WE USE PHONES

•By the end of 2011 more than half of ALL Americans will have a smartphone•Every week on mobile phones• 81% browse the Web• 77% use a search engine• 48% watch a video• 63% use social media

WHERE WE USE PHONES

•39% in the bathroom

•33% in front of a TV

•22% are roaming while reading a newspaper

•Half of all Americans sleep with their phone

TEXT MESSAGE NUMBERS

•72%+ of cell phone users send & receive texts•95% of 18-29 year-olds text message•In 2009, 4.1 billion texts sent each day•90% of email is SPAM, but…•97% of text messages get opened•Once they arrive, average time to open is only 4 minutes•In 2010, more than 6.1 trillion messages sent•156,000 of those by our 18 year-old

VERY IMPORTANT NUMBERS!

•79% of people would find it useful to download discount coupons on their phones

•73% of survey respondents would happily receive instant money-off coupons as they pass by a store

•37% increase in the number of digital coupons offered in 2010

THEY WANT MOBILE DEALS

In August 2011, a survey found by age group these percentages of people who have opted into one or more SMS text message campaigns:• 0 – 17 : 42%• 18 – 24 : 42%• 25 – 34 : 58%• 35 – 54 : 40%• 55+ : 30%

HOW WELL DOES IT WORK?•Many advertisers are experiencing 30+% response rates.

Success Story #1 – Bake me a cakeIn an Italian bakery campaign, customers received coupons for goods from the bakery by using their mobile handsets to respond to advertisements displayed in the store, on billboards and on the radio offering a free gift coupon or special offer in local stores. Sales had reportedly jumped nine percent within the first three weeks of the campaign.

Success Story #2 – Do you want cheese with that?In the Swedish town of Lulea, 2,500 mobile phone users signed up to receive SMS text messages with special offers from 150 local organizations. When sent an SMS text message for a hamburger offer, 25 percent of the users took advantage of the offer. The burger joint in question broke all records in sales while the offer was available.

IHop & Planet Funk are believersPlanet FunkPlanet Funk, a chain of fashion-forward clothing stores for men and women, epitomizes the west coast hipster. Their coupon campaign started Nov 21 with clothing discounts of:• $100 – 249.99 – $10 off• $250 – 399.99 – $30 off• $400 or more – $60 off

ResultsBy the end of the campaign on December 31st, 2008, Planet Funk discovered they had created over 20% of their total December revenue via the mobile coupon. Almost 2,000 coupons were generated with a redemption rate at a staggering 91% & a 377% ROI.

YOU CAN’T IGNORE THE NUMBERS“For advertisers, mobile coupons offer a great ROI,” said Peter Conti, junior executive vice president at Borrell Associates, Richmond, VA. “Redemption rates are 10 times that of mail – or newspaper – distributed coupons.“They can be changed out quickly and target consumers much more effectively,” he said.Borrell Associates provides local advertising research and analysis, market-specific ad-spending data, consulting and sales training.

NO OTHER SERVICE WITH ALL YOU NEED

You’re in Great CompanyUsing the Same Service as These Companies

RETAIL EXAMPLES

Text taosgifts to 96362 When they do, respond with a discount coupon if used by (date)

Text bluerain to 96362 Auto-reply with a thank you and invite to special showing

Text goodsole to 96362 Auto-reply with this week’s shoe sale or a coupon

WHAT IS THE POWER PLAN?With the Taos Power Plan Businesses use common keywords to build lists faster through group promotion.

•Taosdine is shared by restaurants•Taosstay is for hotels, B&Bs and campgrounds•Taosarts is for sharing by galleries, theater, concert, studios•Taosfun will be shared by clubs, bars, dance places, music venues•Taosshop will be shared by all types of retail, gifts, furniture, clothing•Taosoutdoor is for outfitters, ski shops, ski areas, horseback, etc.

All Power merchants cooperate with promotional materials supplied by Taos Online Products to promote the shared keyword, and then they all get the subscribers. If someone wants to get deals from all retailers or restaurants, it’s easy for them to text in one keyword, like taosshop to get on everybody’s list. Once each week, new subscribers will be added to your individual lists. Subscribers you get on your keywords go to your list only.

STEPS TO YOUR FIRST TEXT

•Learn more at http://taosonlineproducts.com•Get with me for setup, OR•DIY - Sign up at http://newmextext.com for the free trial or one of the plans.•Pricing is at the Pricing Tab on this site and at newmextext.com.•Reserve your first keyword(s)•Start building your list, and I’ll show you how•Start sending text, IM & Email messages and bringing in customers!

CONTACT INFORMATION

Jim Kimmonshttp://taosonlineproducts.com

jimkimmons@gmail.com575-737-8554 (anywhere number)http://newmextext.com to sign up

Want this info on your cell phone?Text jimcard to 96362