Mobile Marketing

By Jessica Taylor, Holly Terry, Emily Johnson, Melissa Wells & Emily Saunders

The article has a good use of information and statistics explaining new advertising techniques that are being used within the social networking site that others may not have been aware of.

Simple layout, with the title standing out from the article itself. The use of the main website company colour has been used for the title.

Text looks good and fits in to the website well looks very reliable and can easily establish the difference between where the article starts and ends.

Article looks trust worthy and reliable, the advertisement relates to the article yet they haven't over used advertisements which could make it look fake or “tacky”

The article Facebook: Mobile Advertising Goes Social Gives readers a good understanding on how Facebook has changed the way advertisers try to communicate with past and present customers. It also shows the new techniques that need to be applied to allow interaction with customers on a branding or customer-service level.

Facebook gave companies the ability to interact with customers on a branding or a customer service level allowing them to communicate through the social media.

Focus on building brand identity relationships with consumers instead of using Facebook only as a means for advertisement

“People don’t go to Facebook to shop. They go to hang out and chat with their friends.” (Lyne, Chairman of the luxury

shopping website Gilt)

“Selling things on Facebook is like selling things in a bar.” (Lyne, Chairman of the

luxury shopping website Gilt)

An example of the similarity would be if you're in a pub with someone you don't know you're more likely to be able to communicate with them by buying the customer a beer and chatting at the same level as their friends and building up a slow relationship compared to standing out from the crowd and shouting your main points out.

Lyne, S, Facebook: Mobile advertising goes social, viewed 13 November 2012, http://www.mmaglobal.com/articles/facebook-mobile-advertising-goes-social

A new use of app downloads are now being regularly used by Facebook which will let the customer click and download the relevant advertisement application straight from the app store which is being used widely across all mobile systems such as apple, android, Google pay which opens up the application's to a wider variety of mobile users.

Now that advertisements can be used on a mobile system it is more likely this will develop in other ways yet the barrier is still there that the customer doesn’t have to download the app, or visit the advertisement.

www.mobilemarketingwatch.comThe site itself links up with Facebook, Twitter and Linkedin so that the reader can share articles with friends, family and online followers. There is also the option at the end of every post to write comments.

http://www.mobilemarketingwatch.com/square-goes-live-at-starbucks-across-the-u-s-26729/

- This is an article from the 8th November informing readers of Starbucks new convergence with Square Wallet, a mobile app that allows you to connect your bankcards to your phone and then pay for things in the US.- The app works with iOS and Android phones and Starbucks has enabled it to work with all 7,000 stores in operation. - The article uses quotes from a Starbucks executive to give real statistics on how this new application was received by customers. E.g. “100 million mobile transactions since its launch”- The article could be more detailed and go into more depth as to what Square Wallet is and how this will help Starbucks as a brand in the long run, however this could be difficult to do without being too presumptuous.

http://www.mobilemarketingwatch.com/facebook-brand-engagement-exploding-finds-adobe-report-26431/

This article is from the 24th October and explains how Facebook’s brand engagement and value as an advertising marketing channel is increasing in this quarter (Q3) of 2012.- Information, quotes and statistics are used from an Abode Systems report making the article seem reliable to readers.- At the end of the article it poses a question to get the audience to discuss and give their opinion on it. “Have you developed more confidence in Facebook’s prospects since the company started turning around its fortunes in mobile?”

http://www.mobilemarketingmagazine.co.uk/content/us-electorate-mobile-still-divided-between-haves-and-have-nots

This website allows users to log-on / register, which usually refers to them entering in personal information so that they will automatically be updated with, and receive e-mails from the company.

Social Network sites such as RSS Feed, Twitter and LinkedIn allow users to share the stories with friends of the same interests.

Below the stories there is the option to FB share, Tweet, Linked In Share, Email, FB Like, etc the articles.

“Like The US Electorate, mobile is divided between the have and the have-nots” “The 2012 US election is being called the closest race for 50 years – and, like any election fought on the media stage, the final result may just come down to a question of publicity.”This article is modern and up-to-date by using recent, globally relevant events, in order to discuss the increase in mobile marketing and it’s potentials. The US global elections was an event that was discussed globally over Social Network sites, allowing users to press their opinions and debate, this is a strong article because it is not biased and doesn’t focus on the opinions of voters, but has interesting descriptions of what would influence them within the world of social media.This article was written only 6 days ago by Kirsty Styles in order to discuss the impact that mobile apps and Social Media had upon the 2012 US Presidential Elections, using a variety of up-to-date statistics surrounding the topic: “1 in 75 donated, therefore 4 million donated and 10% came from mobile donations.” This article even speaks about, due to the popularity of mobiles and social networking within society, the potential to use mobile polling in the future and additionally gives information concerning all of the YouTube campaigns that were made. But if this remote voting goes smoothly, without security glitches, this could open up the possibility of mobile voting, which was favoured by 60 per cent of US smartphone and tablet owners polled by Stitch. 20 per cent of UK adults also said they were more likely to vote in our last general election if they could do so via text or a dedicated app on their phone.

Who is using Near Field Communication (NFC)?

Barclays If Barclays customers wish to do so, they can have a sticker on the back of their mobile phones which allows them to make payments of up to £15 in participating retailers by simply waving their sticker in front of the terminal readers. Retailers such as McDonalds and Boots already have the terminal readers installed.

MasterCardUsers of MasterCard and the mobile network EE can pre-pay an account with money and use it to make contactless payments in stores.Rivals to Mastercard’s digital-wallet are O2, Visa, Paypal, Barclays and Google Wallet.

How is Proximity Marketing being utilised by companies?Google wallet uses proximity marketing to offer customers sales promotions on their mobile phones.

App Development

You can start designing it with the templates provided in the SDK. The SDK comes with a iPhone Simulator. You will need to load up your app and do your own testing. You should try to work out as many bugs as possible and think about all the ways someone might use your app.Along with Iphone other mobile operating systems include the Blackberry RIM OS, Windows Mobile/ Windows 7, and the Palm Garnet OS / webOS.Having an app that is going to work with Android, Apple devices, and other devices is important, and this could mean that you have to have different tools for the development of the app on the various mobile platforms

iAds

Every iAd for Developers campaign includes:iAd branding on your banner that lets users know they can download your app without leaving their current appOngoing optimization to deliver your ad to the right audience and drive more app downloadsDownload tracking without any coding or software installsiAds have their own appRange Rover has an iAdBen& Jerry’s core ice creamMagnum infinityTony& GuyBMW I Born Electric Lynx AttractVodafone

Smartphone Statistics

The statistic above illustrates the global market share of smartphone shipments in 2011, 2012 and 2016, by country. China will become the leading country-level market for smartphone shipments in 2012. In China, the smartphone market share is projected to amount to 20.7 per cent in 2012 (statista.com)

80% of the worlds population now has a mobile phone91.4 million smartphones in U.S89% of smartphone users use their smartphone throughout the day47% of girls have a smartphone53% of boys have a smartphone(GO-Gulf.com)

QR Codes

ASOS TWITTER

DEBENHAMS

On the back of a ketchup bottle advertising PlantBottle. Scan to win.

Smartphone AppsTwitterSimple design.Four main tabs – Homepage - list of tweets from people you follow as well as retweets from people they follow.Connect - a ‘notifications’ page to tell you who has followed you or favourited or retweeted any of your tweets. Also tells you when people have mentioned you in their tweets.Discover - main stories from twitter, activity from people you follow, trends and suggestions of people to follow.Me - your own twitter profile, your photo, your tweets, people who follow you and people you follow. Also has your settings, direct mails, drafts, favourite tweets, saved searches and lists. At first the app isn’t very user friendly, it can take a while to get used to.The icon to write a new tweet is quite small and not easy to spot at first.

Lloyds TSBAble to check your bank whilst on the go, handy when you are out shopping, you don’t need to leave the shop to check your bank.You need your User ID, Password and Memorable Information to log in, although this means it is very secure, it can take a while to log in.You can also find ATMs and branches near you.

WhatsappApp to send messages, photos and videos to your contacts for free.‘Favourites’ tab shows all your contacts who are using whatsapp.You can add your own photo, which makes you easily recognisable to your contacts.Conversations can take a while to download because it requires good 3G coverage or connection to a wifi.

Best Practice for AppsSimple, user-friendly designs that are easy to use from the first time you open the app.It is also important to build trust with users of the app, especially mobile banking and mobile shopping apps.Users also like to personalise their apps, by adding a photo and a username.