CALL 1300 766 665www.arrowinternetmarketing.com.au

Level 1, ,412 Collins Street, Melbourne, VIC 3000

Mobile Marketing

Prepared on September 2013

CALL 1300 766 665www.arrowinternetmarketing.com.au

Level 1, ,412 Collins Street, Melbourne, VIC 30002

CALL 1300 766 665www.arrowinternetmarketing.com.au

Level 1, ,412 Collins Street, Melbourne, VIC 3000

Why Mobile Marketing?

We are spending more time on Mobile Devices.

We have become multi-screeners, splitting our attention between devices.

Mobile is getting the fair share of time

But not getting its fair share of spend…. yet

CALL 1300 766 665www.arrowinternetmarketing.com.au

Level 1, ,412 Collins Street, Melbourne, VIC 3000

Mobile Marketing

Can provide customers location sensitive, personalized information that promotes goods, services and ideas.[2]

GSM-based proximity broadcast

QR Codes

Mobile is getting the fair share of time

But not getting its fair share of spend…. yet

CALL 1300 766 665www.arrowinternetmarketing.com.au

Level 1, ,412 Collins Street, Melbourne, VIC 3000

Mobile Advertising

“There are 7 billion people on Earth. 5.1 billion own a cell phone. 4.2 billion own a toothbrush.”

Marketeers should view mobile with excitement.

There is a lot of Mobile Ad inventory ready for advertisers.

CALL 1300 766 665www.arrowinternetmarketing.com.au

Level 1, ,412 Collins Street, Melbourne, VIC 3000

Popular forms of Mobile Advertising

Mobile Search Ads

Mobile Search Ads have relatively cheaper Cost-per-click than regular Search Ads.

Users are more likely to click on Ad position 1 or 2 due to the smaller screen size.

CALL 1300 766 665www.arrowinternetmarketing.com.au

Level 1, ,412 Collins Street, Melbourne, VIC 3000

Popular forms of Mobile Advertising

Mobile App Ads - Google AdMob

Mobile App Ads are great for integrating applications with:

- iTunes- App Store- Initiating a Call-through- Mobile Websites.

CALL 1300 766 665www.arrowinternetmarketing.com.au

Level 1, ,412 Collins Street, Melbourne, VIC 3000

More on AdMob

Monetize your apps Show relevant ads in your app, users engage with the ads, you make money. Promote your apps Advertise your app in other apps to

increase downloads. Smarter app promotion. Drive

installs of your app at a target cost per acquisition

Robust ad filters. More control so you can refine which ads appear in your apps, increase relevancy

CALL 1300 766 665www.arrowinternetmarketing.com.au

Level 1, ,412 Collins Street, Melbourne, VIC 3000

Heard of the Fat Fingers Effect?

The Fat Fingers Effect happens when users accidentally click on mobile ads because of the smaller screen size of mobile phones.

“4 in 10 clicks on Mobile Ads maybe accidental.”

CALL 1300 766 665www.arrowinternetmarketing.com.au

Level 1, ,412 Collins Street, Melbourne, VIC 3000

Advertising Sellers are combating this effect.

Google Cuts Fat Fingers!

When users click on Google Ads, Google will double check by asking the user to click the banner again.

CALL 1300 766 665www.arrowinternetmarketing.com.au

Level 1, ,412 Collins Street, Melbourne, VIC 3000

Responsive Design for Websites

Creating a site that allows it to expand or contract without sacrificing readability and usability.

CALL 1300 766 665www.arrowinternetmarketing.com.au

Level 1, ,412 Collins Street, Melbourne, VIC 3000

Responsive Design v/s Dedicated mobile website

The argument of using a responsive design vs a dedicated mobile website has been a highly debated topic.

It’s Official! Google takes a clear stand and recommends responsive design for

Mobile SEO.

Why responsive design? Easier for Google’s link algorithms to work. Increases crawl efficiency so that Google can crawl more of the site. URL redirects are slow, a delay of 0.5s can cost up to 3.5% of

conversions. Provide good user experience across different devices.

CALL 1300 766 665www.arrowinternetmarketing.com.au

Level 1, ,412 Collins Street, Melbourne, VIC 3000

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