#mobilemarketing

@heleenmills

7 billion: number of mobile devices in circulation in 2013.

more than the total number of humans on the planet.

750 million

Number of mobile phone subscriptions

in Africa (67% of the population).

Battle of the mobiles.

90% do not own a smartphone.

68% growth in mobile market

Smartphones: 10% of the market

45% growth in mobile

Smartphones: 12%

Smartphones: 33%

NIGERIA

KENYA

EGYPT

SOUTH AFRICA

57% growth in mobile market.

128% mobile penetration.

more than half of all South Africans use feature phones.

Emerging markets are

HUGE

Worlds’ top cell phone producers

Selling millions of customers their first mobile phones

ZTE G-Five Huawei

Seemahale Telecoms

CZ Electronics

Have you heard of….

SA-made Smartphones R2500 – 5” R1200 – 4”

Devices.

How many phones do you think Nokia still sells?

12 mobile phones / second

Nokia 1100

Sold more than a BILLION

Nokia dominates

the African market  

Samsung E250

Total sales to date in South Africa : 4,5-million

The only things the E250s don’t allow:

multi-tasking

touch screen

But you can still listen to the radio – at no cost, while performing any other task.

“Half a decade later, we are still witnessing a steady sales pattern with regards to this product.”

Deon Liebenberg MD of Samsung South Africa

Small size portable & easy to carry – manual labourers.

Narrow, squishy keypad dustproof and water resistant

Plasticky shell & light weight make perfect sense the first time you see it bounce off your tile floor.

Battery lifetime Lasts 3 – 4 weeks

Maintenance Easy & cheap to fix.

Product lifetime Phones are never discarded. Passed down & shared.

Industry Trends + Developments.

Mobile represents the most intimate

medium.

“It is with our customers every waking moment

and in Africa and South Africa, it is a priority

medium for us to develop.”

Abey Mokgwatsane, MD Ogilvy

More than 90% of brands still

don’t have mobile optimised

sites.

Vodaphone’s PartyStarter app:

Using GPS capabilities or location based services as a marketing tool

KILIMO FASTA

EMERGE MOBILE

Umhlanga Start-Up

M-POS Solutions (mobile point of sale)

World’s first internet connected toothbrush.

@Kolibree

Any Questions?