ANDROID APP MARKET PLAN

MOBI-SHOPPER APP

MOBI-SHOPPER LOGO

•Check & compare

prices directly for

different websites

•Personalized

mobile based chat-

bot developed with

the help of machine

learning

• Price alert feature for

drop in prices

• One Click Order

• Terms and conditions

policy asking

permission to extract

meaningful information

for product

reccomendation

MOBILE SHOPPING-CHANGING OUR LIVES

WHY GO TO MOBILES ?SITUATIONAL ANALYSIS-01

WHY GO TO MOBILES ?SITUATIONAL ANALYSIS - 02

• Free from the effects of demonetization policy in INDIA

IT IS ALSO ABOUT :

• Time Saving

• Efficiency

• Choice of Products that may not be available in real market

WHY GO TO MOBILES ?SITUATIONAL ANALYSIS - 03

• Choice of Payment : COD or Cards or Wallets or ……

WHY GO TO MOBILES ?SITUATIONAL ANALYSIS - 04

ONE STOP FOR ALL E-COMMERCE & M-COMMERCE WEBSITE PRICES

Something in the bag for every shopper

• Target Segment : People who are shifting and

also who are current smartphone users in the

age group of

16-56 years

• Real opportunity to capture customer segment

who are deeply affected by demonetization in

Indian market

• Focus on developing markets like India with a

positive demographic shift

Opportunities

and Potential for

development are

many….

DISCOUNT COUPONS AND SALES TO ATTRACT CUSTOMERS

•Develop app in two versions for :

1. Youth

2. Customer segment who are new to smartphones

•Provide information for local stores

•One Click Order

•Data extraction from smartphones to study preferences

COMPETITIVE OFFERINGS

Better and faster search facilities

User can choose which version to uses based on their familiarity to smartphone environment

One click order

Price

POSITIONING

POPs and PODs

•Points of Parities

Buy goods at cheaper price

Most popular website results

Price comparison for best results

POPs and PODs

•Points of Differences

2 Different app versions for

•Smartphone friendly

•New smartphone users

Price Drop Alert

Local Store Locator

•Regular update for bug fixes

•Restrict sizing of app to minimum as phone memory is limited

•Customer reviews analysis

•Partnership with other m-commerce apps for advertisements

PRICING

App will be provided for free to users for

one year and then the users can purchase

it for $3 only. Ad free version with

lifetime support could be bought at $7

Free cashback offers

Festive offers

Customer Loyalty points

Unexpected rewards

Best promotion strategy will be to use Social media and

provide free apps initially and added discounts on

purchase on app

Connect all shopping platforms

High security for transactions

Pricing and Tracking

Bug fixes

Performance & Evaluation

Number of Playstore downloads

Number of orders daily

Rating & Reviews of App

EXHIBIT

Eye catchy UI/UX

Good ratings

Connected to Social Media

BY:NISHANT RAJIIT ROORKEE

UNDER THE GUIDANCE OF

PROF. SAMEER MATHURIIM LUCKNOW

DISCLAIMER