Mobile Marketing/Social Media: International Students at NU

WORKSHOP TO HELP YOU UNDERSTAND AND ENGAGEJAN 26, 2016 DR. MARY BETH MCCABE, LEAD FACULTY OF MARKETING

Why do we need this specialization?

Business has changed so that the customer is in charge of the marketing messages which are seen now.

2/3 of current marketers do not have a solid comprehension of mobile marketing (July 2013 IBM study)

Business needs to understand their customer’s experience from an online perspective, with a focus on mobile marketing.

They all agreed that mobile technology is now critical to their business objectives.

We at National University, can teach students to be prepared for these and future changes due to our model of education and learning.

Agenda

Our Mobile World, marketers and consumers Disruptions and a few new perspectives Digital eras, ad blockers, fraud, mobile friendly, Charts and table to inform Examples and case studies You get to practice here today. Walk away with meaningful relevant insights to you.

Predictions were off by 99%

What did Google say?

I asked a collegue about who they hire and if an MBA is important.

From the head of advertising at DoubleClick, one of the many companies at Google (Alphabet)

Dec 22, 2015 “Mary Beth, We do have a flat org and do in house education on mobile and social. I wouldn't say grad school isn't important, however, most of our employees start with us from grad school or they are hired with a specific skill set in undergrad and taught internally. Thanks for reaching out. Kim”

www.Guardian.co.uk

Souce: The Netsize guide, from class materials

4 Phases of Digital Eras

The Wheel of Disruption by Brian Solis

Do you know about AdBlockers?

Let’s talk about fraud.

Is your website “mobile friendly?

Are you ready for mobile payments?

Indonesia is the top Southeast Asian nation in users and penetration of social networks.

Why aren’t users turning on location services?

What industries are spending on mobile?

Case: Tic Tac

Source: Tic Tac, Canada

Case: Samsung Song to go

Source: mmaglobal.org

Case: Oral B Toothbrushing

Source: P & G

SOBM Graduate Marketing Concentrations

Marketing 620 Consumer Behavior 631 Global Marketing 634 Market Research 660 Strategic Marketing Simulation

Mobile MKT/Social Media 651 Mobile Marketing 652 Advanced Mobile Marketing 653 Social Media 654 Advanced Social Media 655 Mobile Marketing Social Media

Project

What does a Mobile Marketer do, anyway?

Creates marketing plans to reach customers via mobile devices. Uses the current technology to change how business is conducted. Produces value to the enterprise by using resources and making ethical

decisions.

15,127 jobs for mobile marketing on Linkedin.com in US alone.

What is the role of Social Media?

Creates content to share: photos, video, text, audio Sharing the content on the appropriate channels: ex. Linkedin.com is

for Business to Business sharing. Includes social media addresses on traditional media, such as your

business card, e-mail, news releases. 97% of businesses are using Social Media. 86% say it is important for their business.

From Social Media Hiring Executive

What is important to me is: “Understanding the social landscape: i.e., understanding each social media

channel, the intricacies of each, the main demographics on those channels…” “creating content, engaging in monitoring/customer care, how to get audiences to

love and engage with your content, etc. (i.e. even the psychology behind social media). I think that is very important - because as a social media employer at IMI, I would only be able to hire someone who had experience actually working in the platforms and managing content & engagement across the channels, at very least. ”

Legal rules and regs are important as social media has so many legal or FTC regulations and is very important to touch on that.

source: Devon Gardner, IMI (Dec 2015)

In 2013…..7600 in US

In 2015, 2,000 within 100 miles

Who will do well in NU’s program?

This graduate level AOS is suited well for the “typical” NU student in mid-career, non-traditional and accelerated learning savvy.

Their undergraduate degree can be in the technical or non-technical field. This is a business program, but it is not heavily in the area of math or computer programming.

Students with good writing and analysis skills will do well here. Students who are self motivated and organized will complete this work

with success and are most likely to earn high grades.

What are the pre-reqs?

There are no pre-reqs, but students will need to complete the MBA requirements in order to complete their degrees.

Classes are online and onsite in San Diego. As far as a certificate, once this academic program is launched, with 15

students enrolled we will start a certificate program.

Other schools with similar programs

San Diego State University Extension University of San Francisco Extension UC Irvine Extension Rutgers University Extension (Mini-MBA in Mobile) Full Sail University Cornell University Extension UCLA Extension Southern New Hampshire University (MBA in Social Media)

Course Details

Mobile Marketing: Strategy of developing

advertising, applications, websites

Consumer interaction with devices + laws, ethics for business

Cases in Mobile Marketing QR codes, Location-based,

privacy, spam

Social Media: Practical business applications for

engaging communities Listening to customers and customer

service Global social media Integrating with offline marketing Practice using Social Media blogs,

linkedin, Instagram, facebook, you tube, twitter, pinterest, snapchat

Consider ROI

Join our NU AMAMember benefits are many, including job boards and exclusive access to listings that non-members don’t see.

Positions : All types of organizations seeking skilled marketers

Social Media Integration Producer Social Media Marketing Manager Community Manager Social Media Consultant Mobile Marketing Manager Sales Customer Service CRM Specialist Analysts Entrepreneurs

Is your Linkedin profile up to date? Start today by keeping it fresh and connecting with your NU classmates.

Practical insights 1

Team up with a partner you don’t already know. Select a company and look up their profile using your mobile device. What is the customer experience? Did you find useful content? Was it

an app you used or search? Be ready to share with the group in five minutes.

Practical insights 2

With that same partner, look up their profile. What do you see from their personal branding online? Tell them what

you see as a potential employer, or as a candidate for working on a project with them?

Questions?

Just ask…. Dr. Mary Beth McCabe mmccabe@nu.edu 858 488 2867 (mobile)

Source: Powersiteblog.com