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Mobile Marketing Basics

Date post: 26-Feb-2016
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Mobile Marketing Basics. The Next Communication Platform. Leverage Mobile for Big Profits for You and Your Clients. SMS, MMS, CTIA, MMA. Mobile Database is Vital to Long-term Success. What is the most important piece of data that you could get from any customer? Or Potential Customer?. - PowerPoint PPT Presentation
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Mobile Marketing Basics SMS, MMS, CTIA, MMA Leverage Mobile for Big Profits for You and Your Clients The Next Communication Platform
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Page 1: Mobile Marketing Basics

Mobile Marketing Basics

SMS, MMS, CTIA, MMA

Leverage Mobile for Big Profits for You and Your Clients

The Next Communication Platform

Page 2: Mobile Marketing Basics

Mobile Database is Vital to Long-term Success

What is the most important piece of data that you could get from any customer?Or Potential Customer?

Their Home Address?

Their Email?

Their Mobile Number

Page 3: Mobile Marketing Basics

Where are we Today?

We are Here

Page 4: Mobile Marketing Basics

Smartphones

• 64% of 25-35 year olds own a smartphone97% of adults 18-44 own a mobile device

1 in 4 mobile subscribers over the age of 55

own a smartphone

Average Open Rate on Email Campaigns is less

than 22%

Mobile Open Rates are 97% Overall90

minutes

Time it takes the average person to respond to an email.

Time it takes the average person To respond to a

text message:

90 SECONDS.

Source: mannixmarketing.com

Source: CTIA.org

Source: Portio Research

Source: Nielsen 2012

Mobile Marketing Basics:SMS

Page 5: Mobile Marketing Basics

Mobile Coupons get 10 times the

redemption rate of traditional coupons

91% of all U.S…. Citizens have their mobile

device within reach 24/795% of smartphone users looked up local

information, & of those, 61% called &

59% visited the business.

Source: Borrell Associates

Source: Morgan Stanley

Source: Google IPSOS

Mobile Marketing Basics:SMS

The majority of 25-34 year olds now own smartphones (64% and 53% respectively)

Source: Nielsen

Source: Google IPSOS

Page 6: Mobile Marketing Basics

For the first time in history, the semi-annual survey conducted by CTIA-The Wireless Association - shows

the number of wireless subscriber connections (322.9 million) has surpassed the population (315.5 million)

– October 11, 2011

Facebook has only 50.6% of the North American population – Mobile users with SMS enabled phones is 92%

Social vs. Mobile Marketing

®

Only 1/3 of Facebook’s 600 million+ user base uses

Facebook Mobile

Source: PRNewswire.com

Social vs. Mobile

Page 7: Mobile Marketing Basics

SMS vs. MMS

SMS stands for short message service. SMS is also often referred to as texting, sending text messages or text messaging. The service allows for short text messages to be sent from one cell phone to another cell phone or from the Web to another cell phone.

Multimedia Messaging Service (MMS)

MMS is a descendant of SMS (Short Messaging Service). MMS extends text messaging to include longer text, graphics, photos, audio clips, video clips, or any combination of the above, within certain size limits.

MMS is frequently used to send photos and videos from camera phones to other MMS phones or email accounts. Most camera phones have MMS, but many non-camera phones have it as well.

Page 8: Mobile Marketing Basics

FREE and Unlimited SMS Programs

SMPP, SMTP, GSMUnderstanding the different delivery methods:

SMPP – (Carrier Grade Messaging)The Short Message Peer-to-Peer (SMPP) protocol is a telecommunications industry protocol for exchanging SMS messages between

SMTP - Simple Mail Transfer Protocol (SMTP) is an Internet standard for electronic mail (e-mail) transmission across Internet Protocol (IP) networks

**These get blocked when delivered in Bulk. No data is available on actual deliverables because it is different all the time. Estimates range between 35-55% delivered.

GSM Modem – Low volume – non-compliant

Page 9: Mobile Marketing Basics

Protection Part I

Papa John’s Mistakes are Common!Sent to list they already had acquiredReply STOP messages Failed

How do we protect ourselves and our clients?

• The right disclaimers• Hard coded opt-out trailers

on blasts• Education of Resellers to

ensure collateral materials carry the right language

Page 10: Mobile Marketing Basics

Protection Part I

Opt-in!• Engage with a Keyword• Web-Form• Tablet Form• Mobile Form• Paper disclaimer

STD SMS & Data Rates May apply, up to 4 addtl. msg per mos, Reply STOP to End, HELP for help.

The MMA is the premier global non-profit trade association representing all players in the mobile marketing value chain.

Page 11: Mobile Marketing Basics

Protection Part II

Portfolio of Patents includes all of the following;

• SMS with a Link (URL)• MMS that provides content

(audio/video/ringtone)• Social Media Postings

Common Short Codes (CSCs) are short numeric codes to which text messages can be sent from a mobile phone. Wireless subscribers send text messages to short codes to access a wide variety of mobile content. Common short codes are easy to remember and they are compatible across all participating carriers. CSCs are either five-digit or six-digit numbers. CSCs can be leased by anyone interested in interacting with nearly 200 million wireless consumers.

Page 12: Mobile Marketing Basics

Protection Part II

Who was Named?

A Chance to Dominate Nationally Now!

Who gave in and acquired a License?

What does that mean for us?

Page 13: Mobile Marketing Basics

Mobile Internet growth

By 2014, mobile internet should take

over desktop internet usage

Source: PRNewswire.com

Page 14: Mobile Marketing Basics

Native App vs. Web App

Page 15: Mobile Marketing Basics

Your Website on a Mobile Device

When people are searching for your type of business from their phone…

What do they see?

Do they see you at all?

Get your App/mobile website today:• Automatically directs all mobile users to

new site• SEO Optimized for better rankings on

“Mobile Searches”• Send your mobile site right to customers

phones via Text

What does it look like if they do?

Page 16: Mobile Marketing Basics

Advanced Mobile App Builder

Page 17: Mobile Marketing Basics

Why do we Advertise?

To Capture Leads!

Radio

Extra Transactions

• Increased Frequency

• Increase Transaction Size

• Awareness of Other Products and Services

• Growth of Social Media

• Referrals

Print

Television

Events Signage


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