Crowds with CashAlternative Financing is a Mixed Moneybag

of Opportunity for Small Business

Hello!

Welcome to Manta’s Small Business Expert

Series

Thanks for joining us today.

We’ll get started right at 2 p.m. EDT

#mantaexperts

Mobile Marketing Best Practices

The big picture on small-screen strategies

#mantaexperts

CEOWelcome

John Swanciger

@carie_fergHelp Q&A

Resource list

How It

Works

@Manta

The Story

U.S. smartphone owners spend nearly 33 hours a week on

their phones! *Informate Mobile Intelligence Pvt. Ltd. via Internet Retailer

Why care?

It’s where

your

customers

are!Photo courtesy of Pexels.com

Meet the expert: Brett Relander• Poll

Mobile marketing and small business• Optimize for mobile

• SMS or push notifications

• Mobile-friendly emails

• Capture appointments, drive revenue

• Poll

• What you want to talk about: Q&A with Brett

Let’s Talk About

Meet Brett Relander

Click on the speaker widget to learn

more about Brett.

@BrettRelander

• Mobile website—

No. 1 priority

• Wordpress: easy

and accessible

Optimize for Mobile: Website

76.46% of consumers will abandon a non-mobile optimized website. ~Manta

DO

Example provided by Brett Relander—this webinar’s featured expert.

Example provided by Manta community member Robbin Block, creative

marketing strategist at Block Media & Marketing.

Responsive Example

Desktop

Mobile

Example provided by Manta community member Matthew O’Brien, owner

of 5150 Design.

Responsive Example

Desktop

Mobile

• Simple, personal, affordable

• High open and redemption rates

• Difficult to execute campaign,

acquire numbers

• Legal considerations

SMS (Text Messaging)

SMS Example

• Captured opt-on

during registration

on-site

• Adds value

• Convenient

SMS Examples

• Reminder of

appointment

• Traffic update

day of

appointment

• Resonates with engaged customers

• Scales well but app-dependent

• Allows for nuance

• Connected to larger app experience

• With both push and SMS, offer customer incentive

unique to that channel

Push Notifications

Image courtesy of sketchappsources.com.

• Mobile

users

are on

the go!

Optimize for Mobile: Email

According to Movable Ink in Q1 of 2015, 67% of all U.S. email opens happened

on a mobile device.

Image courtesy of pexels.com.

• Text only if

needed

• Short

• Big buttons

high on

page

Mobile Email Example

Mobile

Email

Example

Example provided by Manta community member Karen Cummings, co-

owner of VISION Marketing & Consulting

Mobile Calls & Scheduling

Empire Coaching

1-on-1: $3000/mo

Today: $297/mo

• 2 group meetings per month

• Signed copy of my book, Imperative

• Private FB Group for questions and networking

• + 8 bonuses for leaders who sign up today!

• Save 100s of hours and 1,000s of dollars

http://www.brettrelander.com/empire-coaching

Limited to

the first 27

leaders who sign up!

Coaching from Brett

Offer expires at 5pm CT today!

Case Study

• Calling all

success

stories

• Email

cferg@manta.com

Open the resource list to get more

information about our upcoming and

on-demand webinars. Don’t miss

“EMV-20 Days and Counting” on

Sept. 10. You’ll only need to

dedicate 10 minutes of your time to

learn the essentials of the global

standard for computer-chip based

credit cards, which goes into full

force by Oct. 1, 2015, and will

impact SBOs in a big way.

Ask the Expert: Brett Relander

Manta believes in empowering small businesses to achieve

success. We’re inspired by your determination and energy. And

we understand that every company is unique.

We strive to provide the marketing tools and educational

resources you need to stand out, connect with your customers

and your peers, and grow your business.

Send us a note and let us know what you’d like to learn from

upcoming webinars like this one.events@manta.com