42
60 second communications ™ 3390 Peachtree Road, 10th Floor, Atlanta, GA 30326 Mobile M keting A to Z Presented by Jamie Turner
| Date post: | 15-Jul-2015 |
| Category: |
Mobile |
| Upload: | jamie-turner |
| View: | 3,111 times |
| Download: | 3 times |
60secondcommunications™
3390 Peachtree Road, 10th Floor, Atlanta, GA 30326
Mobile Marketing from A to Z Presented by Jamie Turner
Let’s get to know one another.
How many of you have a responsive mobile website?
How many of you are currently running a mobile marketing campaign?
I’ve written a few books
I’ve helped a few clients you may have heard of
And I get on TV sometimes
But my #1 focus is helping people like you grow their business.
Let’s talk about mobile marketing
Congratulations. You now spend more time on your mobile device than you do on your desktop.
(Source: Comscore)
Tweet by using @AskJamieTurner
78% of the U.S. has logged into Facebook via mobile in the past month.
Source: Marketing Land
More people own a mobile phone than own a toothbrush.
Source: 60 Second Marketer
In the U.S., if someone leaves home without their wallet, they keep going. But if they leave home without their mobile phone, they turn around.
John Smith
Tweet by using @AskJamieTurner (Source: 60SecondMarketer.com)
It’s Time for Fact or Fiction
Fact or Fiction: Harris Interactive reports that 20% of those surveyed have used smartphones during sex.
Fact: 20% of adults say they’ve used their mobile devices during sex.
Heads Up!
QR Codes are going to die, but before they do, let’s get your QR code reader cranked up for later in the presentation.
Question: What’s the difference between mobile marketing and mobile advertising?
Mobile Marketing• Mobile Websites
• Mobile Apps
• SMS
• Location-Based Services (Foursquare, iBeacon, etc.)
• QR Codes (going away)
• Mobile Paid Search
• Mobile Display (Advertising)
Mobile Advertising
TrackingEngagement
Targeting
60secondcommunications™
The Old System: Shots in the Dark
60secondcommunications™
Targeting• Demographics (e.g., HHI, age, etc.)
• Location (e.g., people in office buildings, people in airports, people near Philips Arena, etc.)
• Context (e.g., ESPN.com readers only, NBA.com, etc.)
• Behaviors (e.g., play in a Fantasy League, subscribers to Sports Illustrated, shops at Sports Authority, etc.)
TrackingEngagement
Targeting
60secondcommunications™
TrackingDesktop
Mobile
Telephone
Arena
Other
Tracking Reporting
60secondcommunications™
How it Works123 Smith Street 124 Smith Street 125 Smith Street
TrackingEngagement
Targeting
Engagement
Mobile Advertising• Sequential Ads: Ads scroll
horizontally to reveal a series of sequential messages.
• Click-to-Expand: User clicks on an ad to expand to a larger unit and stays expanded until user closes the ad.
• Auto Expand: This unit delivers a sneak peek of the ad for about one second, then shrinks back to the traditional 320 x 50 banner ad size.
Mobile Advertising• Native Ads: A growing trend and
possibly the future of the majority of mobile advertising.
70% of individuals want to learn about products through content rather than through traditional advertising. People view native ads 53% more than banner ads. 32% of consumers said they would share a native ad with friends and family vs 19% for banner ads.
Source: Inc. Magazine
Mobile Advertising• Gallery/Carousel: With
this approach, you can showcase product images and features. The images can scroll up, down, left or right.
Mobile Advertising• Store Locator: This feature
uses a device’s built-in GPS to present the nearest locations in Google, Mapquest, or Bing Maps.
• Distance Locator: Using this technique, you can drive traffic to store locations by showing the distance to the nearest retailer or service location.
Mobile Advertising• Hotspot: Touch-activated
hotspots can be used to highlight product features or to provide interactive messaging.
• Data Collection: This ad unit leverages polls and quizzes to collect email addresses.
Mobile Advertising• Accelerometer: This format uses the
devices accelerometer to engage a user by tiling, turning or shaking the device to launch an animation, change images or launch a video.
• Swipe-to-Rotate: Imagine being able to get a 360 degree view of a product like a car, lawnmower or sofa. That’s possible with the swipe-to-rotate feature.
• In-Line Banner Video: This approach auto-plays a short video clip. Teaser videos can be expanded to feature longer videos or other ad features.
It’s Time for Fact or Fiction
Fact or Fiction: The scientific term for fear of losing your mobile phone is called phone-o-phobia.
Fiction!
The actual term (and there is one) is nomophobia.
Action Steps for You
Grab your QR Code reader and win!
