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Social Media 2013:Diving in (or Staying Afloat) Without Sinking
Mobile MarketingLife Science Alley
March 2013
What is Mobile Technology?
Growth of Mobile TechnologyNumber of Mobile Users Worldwide 2010 - 2020
UMTS Forum 2010
Growth of Mobile Technology% of Mobile Owners Using Smartphone
in U.S. 2010 - 2016
eMarketer
190 Million Cell Phones in 2010198 Million Cell Phones in 2011207 Million Cell Phones in 2012
Growth of Mobile Technology% of Web Traffic Coming From Mobile Devices
Walker Sands
How We Use Mobile Technology
Mobile Behavior
How Consumers Use Mobile
Pew Internet Research 2012
•2010 - 17% use cell phone to look for health information 2012 – has grown to 31%
• 52% use smartphones to access health information
• 19% of smartphone users have at least 1 health app
Related to searching for health information
Growth of Mobile Among Doctors
Manhattan Research and Publicis Healthware International and Clinical Innovation & Technology, December 3, 2012
• 81% own a smartphone• 73% search the Web• 59% visit websites• 55% use apps• 45% collect data at patient’s beds • 27% use camera to capture patient data• 25% integrate data with patient’s EHR
What is Mobile Marketing?
MobileWeb
MobileSearch
MobileApps
MobileAds
Mobile Web• Over 40% of mobile users report negative to neutral experience • Design for mobile interactions
• Make content easy to find
• Optimize for speed
Mobile Web
Mobile Search
• Mobile searches quadrupled in 2012
• 1 in 7 searches are mobile
• 9 out 10 mobile searches lead to action
• Small size for search results• Target keywords for mobile visitors, relevant page titles, accurate page descriptions• Outbound links to relevant information
• Follow valid HTML coding
• Calls to action unique to mobile user
Mobile Search- Optimize
Mobile Search - Analytics
• Many mobile browsers available based on mobile device
• Understand how mobile drives business for you
• Measure, track mobile sites, apps, ads
Mobile Advertising
• QR Codes
• Short Message Service (SMS)/ texting
• Mobile website banners
• Mobile email
Mobile Apps
• Large investment
• Mobile users prefer browsers to apps for searching• Not for every business
• Apps offering no value don’t get downloaded
Why Go Mobile?• The world isn’t moving to mobile. It’s already there.• Your audiences—doctors and patients—use it.• Social media and mobile are intertwined.• Mobile marketing is simple and inexpensive • Instant result• Open rate of mobile marketing the highest of all forms of marketing• This is just the beginning
The future holds…
Multi-touchImage recognition
Geo-location3-D displaysVoice to text
and more
Social Media 2013:Diving in (or Staying Afloat) Without Sinking
Questions?