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Mobile Marketing Strategies - Michael Martin - SES San Francisco 2010

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Getting Mobilized! Mobile Marketing Strategies by Michael Martin at SES San Francisco 2010
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Presented by Michael Martin PMP of Getting Mobilized with Mobile SEO
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Page 1: Mobile Marketing Strategies - Michael Martin - SES San Francisco 2010

Presented by Michael Martin PMP of

Getting Mobilized with Mobile SEO

Page 2: Mobile Marketing Strategies - Michael Martin - SES San Francisco 2010

Getting Mobilized with SEOAndroid Opening Up Mobile Search

Copyright © 2010 Mobile Martin All Rights Reserved.

Page 3: Mobile Marketing Strategies - Michael Martin - SES San Francisco 2010

Mobile Search Space

Copyright © 2010 Mobile Martin All Rights Reserved.

Getting Mobilized with SEO

Mobile Search is a true battle of the top 3

Page 4: Mobile Marketing Strategies - Michael Martin - SES San Francisco 2010

Local Intent of Mobile Search

Copyright © 2010 Mobile Martin All Rights Reserved.

Getting Mobilized with SEO

Nearly 50% of Online Search has a Location Intent Especially on Mobile Devices

Page 5: Mobile Marketing Strategies - Michael Martin - SES San Francisco 2010

SEO 101 Keep Your Mobile Site in the Family

Copyright © 2010 Mobile Martin All Rights Reserved.

Getting Mobilized with SEO

Page 6: Mobile Marketing Strategies - Michael Martin - SES San Francisco 2010

Proper Rendering for Mobile Search

Copyright © 2010 Mobile Martin All Rights Reserved.

Getting Mobilized with SEO

Useragent

CSS

DocType

Speed

<link rel="alternate" media="handheld" href=“X.htm" />

In the <HEAD> code can be used for Google toredirect to the mobile friendly version

XMLTouch

Page 7: Mobile Marketing Strategies - Michael Martin - SES San Francisco 2010

Microformats & Web 3.0 Search Preparation

Copyright © 2010 Mobile Martin All Rights Reserved.

Getting Mobilized with SEO

<div xmlns:v="http://rdf.data-vocabulary.org/#" typeof="v:Person"> <span property="v:name">Michael Martin</span> <span rel="v:address"> <span typeof="v:Address"> <span property="v:locality">San Diego</span> <span property="v:region">Ca</span> <span property="v:postal-code">92122</span> <span property="v:country-name">USA</span> </span> </span> <div rel="v:geo"> <span typeof="v:Geo"> <span property="v:latitude" content="32.8675" /></span> <span property="v:longitude" content="-117.2215" /></span> </span> </div></div>

Page 8: Mobile Marketing Strategies - Michael Martin - SES San Francisco 2010

8

Thank YouMichael Martin PMP of

Twitter: GoogleAndBlog

Mobile Marketing Site: http://www.MobileMartin.com/

Copyright © 2010 Mobile Martin All Rights Reserved.


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