Date post: | 15-Jan-2015 |
Category: |
Business |
Upload: | switched-on-media |
View: | 1,081 times |
Download: | 1 times |
Hello Mobile, meet Marketing.
WHAT IS IT?
MARKETING IN THE MOBILE CHANNEL.
SIMPLY ANOTHER
MARKETING CHANNEL IN YOUR MIX.
IT’S ABOUT DEVICES.
IT’S ABOUT MOBILITY.
OPPORTUNITIES
ARE ENDLESS
WHY IS IT IMPORTANT?
INCREASE IN MOBILE MARKETING SPEND IN 2011.
50%
INCREASE IN AUSTRALIAN MOBILE INTERNET USAGE IN THE LAST THREE YEARS.
3000%
MOBILE SEARCH AUSTRALIANS ARE
DOING IT.
OF AUSTRALIANS SEARCH ON MOBILE.
48% 17
%AT LEAST ONCE A DAY.
MORE INTERNET SEARCHES WILL BE DONE ON MOBILES THAN DESKTOPS.
2013
MOBLE COMMERCEAN EMERGING TREND.
CONSUMER SPEND VIA MOBILE IN 2015.
$119bnOF TOTAL E-COMMERCE.
8%
OF AUSTRALIANS PURCHASED PRODUCTS ON MOBILE.
26% 14
%BY CREDIT CARD.
MOBILE USER EXPERIENCE IT REALLY MATTERS.
OF USERS ARE UNLIKELY TO RETURN TO A MOBILE SITE THEY HAD TROUBLE ACCESSING.
61%
OF USERS WILL VISIT A COMPETITOR’S MOBILE SITE INSTEAD.
40%
WHAT CAN YOU DO
ABOUT IT?
RESEARCH:
IDENTIFY CONSUMER
NEEDS AND GAPS
STRATEGY:
A PLAN TO ADDRESS
THESE OPPORTUNITIE
S
EXECUTION:
BRINGING THIS PLAN TO LIFE
MEASUREMENT:
MAKING SURE YOU’RE DOING IT
RIGHT
WHAT ARE WE DOING ABOUT IT?
INTEGRATED INTO OUR EXISTING SPECIALIST UNITS.
A UNIQUE MOBILE OFFER
MOBILE
SEARCH PAID SOCIAL CONTENT
GET THE COMPLETE STORY.
STRATEGY PRODUCTIONMEASUREMENT
RESEARCH-BASED CHANNEL PLANNING, INTEGRATION AND CREATIVE IDEAS.
STRATEGY
EXECUTION OF STRATEGY IN-HOUSE OR IN PARTNERSHIP WITH DEVELOPERS.
PRODUCTION
ACTIVE AND POST-CAMPAIGN REPORTING AND ANALYSIS.
MEASUREMENT
Dan Richardson | Business Development Director
Switched On MediaLevel 12, 60 Miller St. North Sydney NSW 2060p: 61 2 8248 5007 | f: 61 2 8580 5052 | m: 61 432 274 411
GET IN TOUCH.
http://www.flickr.com/photos/jepoirrier/4304184469/http://www.flickr.com/photos/jerine/2813082037/http://www.flickr.com/photos/seanhobson/4504828599/http://www.flickr.com/photos/fotografar/5772738444/http://www.flickr.com/photos/kwl/3573458354/http://www.flickr.com/photos/pfig/2297533963/http://www.flickr.com/photos/pat00139/5773953057/http://www.flickr.com/photos/markhillary/3038379673/http://www.flickr.com/photos/aidanmorgan/5588604053/http://www.flickr.com/photos/bfishadow/4930961643/http://www.flickr.com/photos/hadesigns/3223831119/
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