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Mobile Marketing: Turning Passive Advocates Into Social Influencers

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  • 1. Mobile Marke+ng: Turning Passive Advocates Into Social Inuencers Tim Hayden, CMO, 44Doors @TheTimHayden February 17, 2012 Dallas, Texas
  • 2. 90% ofAmericans are within 3 feet of their mobile phones 24 hours a day. Mobile Experience Solutions: Technology + Strategy
  • 3. ScanQR Code
  • 4. TextBOBEVANS
  • 5. Click44d.co/BEvans
  • 6. Scan, Text or Click? QR Code Scan 30% SMS Text 41% URL (browser) 29% ~1MM clicks Sept-Dec 2011 44Doors Capture Ciients
  • 7. Mobile Experience Solutions: Technology + Strategy
  • 8. Mobile Experience Solutions: Technology + Strategy
  • 9. Consumers on-the-go look less at social media (length of +me) on handheld mobile devices. 1 1
  • 10. Almost half (46%) of consumers research an item on their smartphone before going to a store to buy it. 1 2
  • 11. 37% researched an item on their phone before buying it online. 1 3
  • 12. INFLUENCER
  • 13. Decisions are being made in dynamic communication systems, or mesh networks, where consumers share experiences and make decisions together. Mobile Experience Solutions: Technology + Strategy
  • 14. Mobile Experience Solutions: Technology + Strategy
  • 15. Mobile Experience Solutions: Technology + Strategy
  • 16. Condensed Content (4-10X reducRon of desktop site) NavigaRon limited to 2-3 acRons beyond landing page Quick Load Time (you have
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