Cold calling is a sign of desperation!!! By: Hawk, TWITTER: @HAWKNINE MOBILE MARKETING VS TELEMARKETING 06/27/2022 blog.telekomxchange.com www.telekomxchange.com
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1. MOBILE MARKETING VS TELEMARKETINGCold calling is a sign of
desperation!!! By: Hawk, TWITTER: @HAWKNINE blog.telekomxchange.com
www.telekomxchange.com 10/2/2012
2. TOPICS STATE OFTELEMARKETING WHAT IS SMS? GLOBAL
MESSAGINGREVENUES Consumer reaction tomobile ads ERICSSON REPORT
Most Effective MobileSales Promo/DirectResponse Campaign THE NEXT 4
BILLION(MENA REGION) THE GROWTH OFSOCIAL MEDIA CALL TO ACTION
MOBILE MARKETING VS TELEMARKETING Tips and tools for creating a
solid Mobile Marketing1/10/12campaign
3. STATE OF TELEMARKETING Is telemarketing dead? "Cold calling
is over. The only people who dont realizeit are the people still
making them. Or worse - theirbosses" (Jeffrey H. Gitomer) By: Hawk
10/2/2012
4. STATE OF TELEMARKETING Nearly 50 million Americans have
placed themselves on the National Do Not Call Registry, in an
effort to keep the phone solicitors at bay. Whats more, the
governments new Telemarketing Sales Rule requires marketers to
undertake the onerous and costly task of checking their lists
against the Do Not Call list each quarter and purge any proscribed
numbers.They also must ensure that companynames and phone numbers
appearon caller ID displays. The penaltiesare stiff: some $11,000
in fines pererrant call.10/2/2012By: Hawk
5. STATE OF TELEMARKETING Cold calling is a sign of
desperation, lack ofimagination most of all self denial Common
places and countries where telemarketingis strong or a no other
option job for thelocals, these places have many similarities but
onestands out; POOR ECONOMY OR LACK OF OPPORTUNITIES!Majority of
the telemarketers truly despise their job;they are either school
drop out or people who aredeprived of opportunities; nevertheless
these peopleare not happy and dont like their job = knowing
thisguess whos calling for dinner; well yes not a very By: Hawk
10/2/2012positive person!
6. What is SMS? Short Message Service Delivers 160 characters
in WesternLanguages 7.8 trillion SMS trillion messages were sent
in2011. SMS traffic is expected to reach 9.6trillion in 2012 By
2013 worldwide SMS revenue is forecastto break the USD 150 billion
mark for the firsttime next, and will continue to grow for thenext
two years. Portio says: SMS is not dead. SMS is stillthe king and
will remain so for some time tocome Informa (May 2012): 5.9
trillion SMSmessages were sent in 2011. SMS traffic isexpected to
reach 9.4 trillion messages by2016. However, Informa forecasts that
SMSsshare of global mobile messaging traffic willfall from 64.1
percent in 2011, to 42.1 percentin 2016, as it loses share to
mobile instantmessaging (IM).By: Hawk10/2/2012
7. Global messaging revenuesPortio Research (Febuary 2012): The
worldwide mobileJapan rules the roost when it comes to
mobilemessaging market is worth US$202 billion in 2011, rising to
advertising, based on its highly developed mobile$310.2 billion in
2016. Asia Pacific generated the highestWeb.Mobile marketing and
advertising expenditures inmobile messaging revenues in 2011. In
2011, the mainJapan in 2009 was 103.1 billion Yen, thats
US$1.14contributors to messaging revenues were SMS 63.5billion
(according to Dentsu). Year-on-year growth waspercent; MMS 15.3
percent; Mobile email 16.2 percent and12.9 percent. There are lots
more juicy stats in thismobile IM 5.0 percent.Guide to mobile in
Japan More than half of U.S.Informa (May 2012) predicts that the IM
market will bemobile ad spending is local.worth US$16 billion in
2016, of which mobile operators will BIA/Kelsey (June 2011): U.S.
mobile ad spending willtake 54 percent of revenues and OTT
messaging service grow from US$790 million in 2010 to $4 billion in
2015.Local ad spend will grow from US$404 million to $2.8providers,
such as WhatsApp and iMessage), will take 46 billion.percent. Also
in 2016, mobile e-mail will generate $32 This makes locally
targeted mobile ads 51 percent ofbillion in revenues and MMS $20.7
billion.overall U.S. mobile ad spending, growing to 70 percentby
2015. 10/2/2012By: Hawk
8. Consumer reaction to mobile ads How many people see and
react to mobile ads?According to consumer research by The MMA
andLightspeed Research (October 2010), inUK, France and Germany, 45
percent ofconsumers (especially younger people) noticedmobile
advertising and of these, 29 percentresponded to it. Of those that
responded to theads, the following went on to make a
purchase:Germany 49 percent; UK 47 percent; and France22 percent.
The most effective form of ads was opt-in SMS inthe UK (40 percent
said they were more likely torespond to these) and in France (21
percent);while in Germany it was mobile Web ads (27percent). Time
sensitive special offers or discounts(especially m-coupons) were
most likely to lead topurchase. People were most likely to purchase
mobilecontent such as applications, music and games.By: Hawk
10/2/2012
9. ERICSSON REPORTBy: Hawk10/2/2012
10. Most Effective Mobile Sales Promotion/Direct Response
CampaignWinner: Pepsico/Rabarba for PepsiContent in a Bottle.
Summary: Uniquecodes were found under the lids of Pepsibottles. By:
Hawk 10/2/2012
11. Most Effective Mobile Sales Promotion/Direct Response
CampaignMost Effective Mobile Advertising CampaignWinner: Fetch
Media and Sony ColumbiaMusic for the launch of Calvin Harris &
Kelissingle Bounce.Summary: The only promotion for the newCalvin
Harris single was via mobile advertising. By: Hawk 10/2/2012
12. Most Effective Mobile Sales Promotion/Direct Response
CampaignMost Effective Tablet ApplicationWinner: BSkyB for Sky News
for iPadSummary: Sky News for iPad is an app builtaround live
events and breaking newsdisplayed. By: Hawk 10/2/2012
13. THE NEXT 4 BILLION (MENA REGION) By 2016 Africa and Middle
East will overtake Europe as the second largest region for mobile
subscribers .By: Hawk 10/2/2012
14. THE GROWTH OF SOCIAL MEDIA If FACEBOOK WAS A COUNTRY IT
WOULD BE THE WORLD 3RD LARGESTBy: Hawk 10/2/2012
15. MOBILE MARKETING VS TELEMARKETING REALITY CHECK; SOMEBODY
NEEDS TO BE SOLD!!!By: Hawk 10/2/2012
16. STILL DONT GET IT?By: Hawk 10/2/2012
17. WINNING THE RACE!By: Hawk10/2/2012
18. CALL TO ACTION!!!Example: Mike doesnthave much money buthe
created a mobilemarketing campaignwith his FACEBOOKNETWORK of
friends; hebegan promoting hisproducts and knowhow to his
FACEBOOKfriends! By: Hawk 10/2/2012
19. CALL TO ACTION!!! Another smart thingMIKE TOLD HIS FB Mike
did; along withFRIENDS BY SMS "BUYhis message heEVERYTHING
WHOLESALE posted a link on hisFOR THE REST OF YOUR site or
BlogLIFE"!!! HIS PROSPECTS ARE DEFINITELY WARMER THEN IF HE USED
THE OLD DEAD WAY OFSimple the guy saved time and cut down the sales
STRAIGHTprocess by 70% TELEMARKETING!By: Hawk10/2/2012
20. CALL TO ACTION!!!By: Hawk 10/2/2012
21. CALL TO ACTION!!! MIKE MADE IT!!!By: Hawk10/2/2012
22. TILL NEXT TIME! LET YOUR IMAGINATION FLOWBy: Hawk
10/2/2012