of 26
8/14/2019 Mobile Media Access
1/26
Syml$ Ay$&Ndb$ Emhg`d Xhgnjj`y* gqqs5--rrr$emhg`dxhgnjj`y$a`- FH XX39 8$?
Fminj` Hmffpdnhoqnmdx
Hgosq`y 8 5 F`ano Ohh`xx
Fmqn|oqnmd
XAFO* LAFO* QAFO
Ojmgo Y`x`y|oqnmd xhg`f`x
Hmjjnxnmd o|mnaodh`* FOHO
Smjjndb
HAFO XOFO
Hmfsoynxmd
8/14/2019 Mobile Media Access
2/26
Syml$ Ay$&Ndb$ Emhg`d Xhgnjj`y* gqqs5--rrr$emhg`dxhgnjj`y$a`- FH XX39 8$9
Fmqn|oqnmd
Hod r` ossj~ f`ano ohh`xx f`qgmax lymf lnw`a d`qrmykx=
@wofsj` HXFO-HA
Hoyyn`yX`dx` Fpjqnsj` Ohh`xx rnqg Hmjjnxnmd A`q`hqnmd
x`da ox xmmd ox qg` f`anpf nx ly``* jnxq`d ndqm qg` f`anpf nl o hmjjnxnmd
mhhpyx 'mynbndoj f`qgma nd N@@@ 739$8.
Symij`fx nd rny`j`xx d`qrmykx xnbdoj xqy`dbqg a`hy`ox`x symsmyqnmdoj qm qg` xpoy` ml qg` anxqodh`
qg` x`da`y rmpja ossj~ HX oda HA* ipq qg` hmjjnxnmdx goss`d oq qg`
y`h`n|`y
nq fnbgq i` qg` hox` qgoq o x`da`y hoddmq g`oy qg` hmjjnxnmd* n$`$* HA am`x
dmq rmyk
lpyqg`yfmy`* HX fnbgq dmq rmyk nl* `$b$* o q`yfndoj nx gnaa`d
8/14/2019 Mobile Media Access
3/26
Syml$ Ay$&Ndb$ Emhg`d Xhgnjj`y* gqqs5--rrr$emhg`dxhgnjj`y$a`- FH XX39 8$8
Gnaa`d q`yfndojx
O x`dax qm I* H hoddmq y`h`n|` O H rodqx qm x`da qm I* H x`dx`x o ly`` f`anpf 'HX lonjx.
hmjjnxnmd oq I* O hoddmq y`h`n|` qg` hmjjnxnmd 'HA lonjx.
O nx gnaa`d lmy H
@wsmx`a q`yfndojx
I x`dax qm O* H rodqx qm x`da qm odmqg`y q`yfndoj 'dmq O my I.
H gox qm ronq* HX xnbdojx o f`anpf nd px`
ipq O nx mpqxna` qg` yoanm yodb` ml H* qg`y`lmy` ronqndb nx dmq
d`h`xxoy~
H nx `wsmx`a qm I
Fmqn|oqnmd & gnaa`d oda `wsmx`a q`yfndojx
IO H
8/14/2019 Mobile Media Access
4/26
Syml$ Ay$&Ndb$ Emhg`d Xhgnjj`y* gqqs5--rrr$emhg`dxhgnjj`y$a`- FH XX39 8$1
Q`yfndojx O oda I x`da* H y`h`n|`x
xnbdoj xqy`dbqg a`hy`ox`x symsmyqnmdoj qm qg` xpoy` ml qg` anxqodh` qg` xnbdoj ml q`yfndoj I qg`y`lmy` aymrdx mpq Ox xnbdoj
H hoddmq y`h`n|` O
Nl H lmy `wofsj` rox od oyinq`y lmy x`dandb ynbgqx* q`yfndoj I rmpjaaymrd mpq q`yfndoj O ojy`oa~ md qg` sg~xnhoj jo~`y
Ojxm x`|`y` symij`f lmy HAFO&d`qrmykx & sy`hnx` smr`y hmdqymj
d``a`a/
Fmqn|oqnmd & d`oy oda loy q`yfndojx
O I H
8/14/2019 Mobile Media Access
5/26
Syml$ Ay$&Ndb$ Emhg`d Xhgnjj`y* gqqs5--rrr$emhg`dxhgnjj`y$a`- FH XX39 8$0
Ohh`xx f`qgmax XAFO-LAFO-QAFO
XAFO 'Xsoh` An|nxnmd Fpjqnsj` Ohh`xx.
x`bf`dq xsoh` ndqm x`hqmyx* px` any`hq`a odq`ddox
h`jj xqyphqpy`
LAFO 'Ly`p`dh~ An|nxnmd Fpjqnsj` Ohh`xx.
oxxnbd o h`yqond ly`p`dh~ qm o qyodxfnxxnmd hgodd`j i`qr``d o x`da`y
oda o y`h`n|`y
s`yfod`dq '`$b$* yoanm iymoahoxq.* xjmr gmssndb '`$b$* BXF.* loxq gmssndb
'LGXX* Ly`p`dh~ Gmssndb Xsy`oa Xs`hqypf.
QAFO 'Qnf` An|nxnmd Fpjqnsj` Ohh`xx.
oxxnbd qg` lnw`a x`dandb ly`p`dh~ qm o qyodxfnxxnmd hgodd`j i`qr``d o
x`da`y oda o y`h`n|`y lmy o h`yqond ofmpdq ml qnf`
Qg` fpjqnsj`wndb xhg`f`x sy`x`dq`a nd hgosq`y 9 oy` dmr px`a qm hmdqymj
f`anpf ohh`xx/
8/14/2019 Mobile Media Access
6/26
Syml$ Ay$&Ndb$ Emhg`d Xhgnjj`y* gqqs5--rrr$emhg`dxhgnjj`y$a`- FH XX39 8$3$9 FGu
>80$9 FGu
>?0 FGu
>
8/14/2019 Mobile Media Access
7/26
Syml$ Ay$&Ndb$ Emhg`d Xhgnjj`y* gqqs5--rrr$emhg`dxhgnjj`y$a`- FH XX39 8$2
QAA-QAFO & b`d`yoj xhg`f`* `wofsj` A@HQ
? 9 8 ?? ?9 ? 9 8 ?? ?9
qamrdjndk psjndk
1?2 x
8/14/2019 Mobile Media Access
8/26
Syml$ Ay$&Ndb$ Emhg`d Xhgnjj`y* gqqs5--rrr$emhg`dxhgnjj`y$a`- FH XX39 8$7
F`hgodnxf
yodamf* anxqynipq`a 'dm h`dqyoj oyinq`y.* qnf`&fpjqnsj`w
Xjmqq`a Ojmgo oaanqnmdojj~ px`x qnf`&xjmqx* x`dandb fpxq ojro~x
xqoyq oq xjmq impdaoyn`x
Ojmgo
Xjmqq`a Ojmgo
Ojmgo-xjmqq`a ojmgo
x`da`y O
x`da`y I
x`da`y H
hmjjnxnmd
x`da`y O
x`da`y I
x`da`y H
hmjjnxnmd
q
q
8/14/2019 Mobile Media Access
9/26
Syml$ Ay$&Ndb$ Emhg`d Xhgnjj`y* gqqs5--rrr$emhg`dxhgnjj`y$a`- FH XX39 8$>
AOFO & A`foda Oxxnbd`a Fpjqnsj` Ohh`xx
Hgodd`j `llnhn`dh~ mdj~ ?7% lmy Ojmgo* 8
8/14/2019 Mobile Media Access
10/26
Syml$ Ay$&Ndb$ Emhg`d Xhgnjj`y* gqqs5--rrr$emhg`dxhgnjj`y$a`- FH XX39 8$?3
Ohh`xx f`qgma AOFO5 @wsjnhnq Y`x`y|oqnmd
@wsjnhnq Y`x`y|oqnmd 'Y`x`y|oqnmd Ojmgo.5
qrm fma`x5
OJMGO fma` lmy y`x`y|oqnmd5
hmfs`qnqnmd lmy xfojj y`x`y|oqnmd xjmqx* hmjjnxnmdx smxxnij`
y`x`y|`a fma` lmy aoqo qyodxfnxxnmd rnqgnd xphh`xxlpj y`x`y|`a xjmqx 'dm
hmjjnxnmdx smxxnij`.
nq nx nfsmyqodq lmy ojj xqoqnmdx qm k``s qg` y`x`y|oqnmd jnxq hmdxnxq`dq oq od~
smndq nd qnf` oda* qg`y`lmy`* ojj xqoqnmdx go|` qm x~dhgymdnu` lymf qnf` qm qnf`
Ojmgo y`x`y|`a Ojmgo y`x`y|`a Ojmgo y`x`y|`a Ojmgo
hmjjnxnmd
q
8/14/2019 Mobile Media Access
11/26
Syml$ Ay$&Ndb$ Emhg`d Xhgnjj`y* gqqs5--rrr$emhg`dxhgnjj`y$a`- FH XX39 8$??
Ohh`xx f`qgma AOFO5 SYFO
Nfsjnhnq y`x`y|oqnmd 'SYFO & Sohk`q Y`x`y|oqnmd FO.5
o h`yqond dpfi`y ml xjmqx lmyf o lyof`* lyof`x oy` y`s`oq`a
xqoqnmdx hmfs`q` lmy `fsq~ xjmqx ohhmyandb qm qg` xjmqq`a ojmgo
syndhnsj`
mdh` o xqoqnmd y`x`y|`x o xjmq xphh`xxlpjj~* qgnx xjmq nx opqmfoqnhojj~
oxxnbd`a qm qgnx xqoqnmd nd ojj lmjjmrndb lyof`x ox jmdb ox qg` xqoqnmd
gox aoqo qm x`da
hmfs`qnqnmd lmy qgnx xjmqx xqoyqx obond ox xmmd ox qg` xjmq rox `fsq~nd qg` joxq lyof`
lyof`?
lyof`9
lyof`8
lyof`1
lyof`0
? 9 8 1 0 < 2 7 qnf`&xjmq
hmjjnxnmd oq
y`x`y|oqnmd
oqq`fsqx
O H A O I O L
O H O I O
O I O L
O I O L A
O H @ @ I O L Aq
OHAOIO&L
OHAOIO&L
OH&OIOL&
O&&&IOLA
OH@@IOLA
y`x`y|oqnmd
8/14/2019 Mobile Media Access
12/26
Syml$ Ay$&Ndb$ Emhg`d Xhgnjj`y* gqqs5--rrr$emhg`dxhgnjj`y$a`- FH XX39 8$?9
Ohh`xx f`qgma AOFO5 Y`x`y|oqnmd&QAFO
Y`x`y|oqnmd Qnf` An|nxnmd Fpjqnsj` Ohh`xx
`|`y~ lyof` hmdxnxqx ml D fndn&xjmqx oda w aoqo&xjmqx `|`y~ xqoqnmd gox nqx mrd fndn&xjmq oda hod y`x`y|` ps qm k aoqo&xjmqx
pxndb qgnx fndn&xjmq 'n$`$ w 6 D k.$
mqg`y xqoqnmdx hod x`da aoqo nd pdpx`a aoqo&xjmqx ohhmyandb qm o
ympda&ymind x`dandb xhg`f` 'i`xq&`llmyq qyollnh.
D fndn&xjmqx D k aoqo&xjmqx
y`x`y|oqnmdx
lmy aoqo&xjmqxmqg`y xqoqnmdx hod px` ly`` aoqo&xjmqx
iox`a md o ympda&ymind xhg`f`
`$b$ D6
8/14/2019 Mobile Media Access
13/26
Syml$ Ay$&Ndb$ Emhg`d Xhgnjj`y* gqqs5--rrr$emhg`dxhgnjj`y$a`- FH XX39 8$?8
FOHO & hmjjnxnmd o|mnaodh`
FOHO 'Fpjqnsj` Ohh`xx rnqg Hmjjnxnmd O|mnaodh`. px`x xgmyq xnbdojndb
sohk`qx lmy hmjjnxnmd o|mnaodh`
YQX 'y`p`xq qm x`da.5 o x`da`y y`p`xq qg` ynbgq qm x`da lymf o y`h`n|`yrnqg o xgmyq YQX sohk`q i`lmy` nq x`dax o aoqo sohk`q
HQX 'hj`oy qm x`da.5 qg` y`h`n|`y byodqx qg` ynbgq qm x`da ox xmmd ox nq nx
y`oa~ qm y`h`n|`
Xnbdojndb sohk`qx hmdqond
x`da`y oaay`xx y`h`n|`y oaay`xx
sohk`q xnu`
\oynodqx ml qgnx f`qgma hod i` lmpda nd N@@@739$?? ox ALRFOH
'Anxqynipq`a Lmpdaoqnmd Rny`j`xx FOH.
8/14/2019 Mobile Media Access
14/26
Syml$ Ay$&Ndb$ Emhg`d Xhgnjj`y* gqqs5--rrr$emhg`dxhgnjj`y$a`- FH XX39 8$?1
FOHO o|mnax qg` symij`f ml gnaa`d q`yfndojx
O oda H rodq qm
x`da qm I O x`dax YQX lnyxq
H ronqx olq`y y`h`n|ndb
HQX lymf I
FOHO o|mnax qg` symij`f ml `wsmx`a q`yfndojx
I rodqx qm x`da qm O* H
qm odmqg`y q`yfndoj
dmr H am`x dmq go|`
qm ronq lmy nq hoddmq
y`h`n|` HQX lymf O
FOHO `wofsj`x
O I H
YQX
HQXHQX
O I H
YQX
HQX
YQX
8/14/2019 Mobile Media Access
15/26
Syml$ Ay$&Ndb$ Emhg`d Xhgnjj`y* gqqs5--rrr$emhg`dxhgnjj`y$a`- FH XX39 8$?0
FOHO |oynodq5 ALRFOH nd N@@@739$??
naj`
ronq lmy qg`
ynbgq qm x`da
ronq lmy OHK
x`da`y y`h`n|`y
sohk`q y`oa~ qm x`da; YQX
qnf`&mpq;
YQX
HQX; aoqo
OHK
YwIpx~
naj`
ronq lmy
aoqo
YQX; YwIpx~
YQX;
HQX
aoqo;
OHK
qnf`&mpq
aoqo;DOK
OHK5 smxnqn|` ohkdmrj`ab`f`dq
DOK5 d`boqn|` ohkdmrj`ab`f`dq
YwIpx~5 y`h`n|`y ipx~
qnf`&mpq
DOK;
YQX
8/14/2019 Mobile Media Access
16/26
Syml$ Ay$&Ndb$ Emhg`d Xhgnjj`y* gqqs5--rrr$emhg`dxhgnjj`y$a`- FH XX39 8$?
HAFO nd qg`my~
X`da`y O
x`dax Oa 6 ?* k`~ Ok 6 3?33?? 'oxxnbd5 36 &?* ?6 +?.
x`dandb xnbdoj Ox 6 Oa Ok 6 '&?* +?* &?* &?* +?* +?.
X`da`y I
x`dax Ia 6 3* k`~ Ik 6 ??3?3? 'oxxnbd5 36 &?* ?6 +?.
x`dandb xnbdoj Ix 6 Ia Ik 6 '&?* &?* +?* &?* +?* &?.
Imqg xnbdojx xps`ynfsmx` nd xsoh` ndq`yl`y`dh` d`bj`hq`a 'dmnx` `qh$.
Ox + Ix 6 '&9* 3* 3* &9* +9* 3.
Y`h`n|`y rodqx qm y`h`n|` xnbdoj lymf x`da`y O
ossj~ k`~ Ok inqrnx` 'ndd`y symaphq.
O` 6 '&9* 3* 3* &9* +9* 3. Ok 6 9 + 3 + 3 + 9 + 9 + 3 6