A B R I E F I N T R O D U C T I O N T O P R E D I C T I V E M A R K E T I N G

Mobile Media Buying

Warply ad network

Rich Content Pushor Silent Notification

campaign to premium app

inventory

10-60% CTR

Banner 0.5+1%

Interstitials 1-3%

Video ads up to 5%

Facebook ads 4%

New Type of Advertisment

Vs.

Campaign Flow

Scenario #1 Scenario #2

Targetting

GEOLOCATION

Specify cities or areaswith geolocation

and send the push.

GEOFENCING

POIs (Points of Interest)with geofencing

- the user receives a campaign when close to the POI.

WA L K I N G P E A S A N TWA L K I N G P E A S A N T

USERS’INTERACTION

Based on howusers interact

within the app.

APPLICATIONS’AUDIENCE

Based on thedistinctive audienceof premium apps.

Media Buying Circle

Media buyin

g

Warply

ad serving

fees

Mediabuying

ProcessCOUPON /

GAME / ETC ...

MARKETINGOBJECTIVE

ITERATEBASED ONRESULTS

EXAMINEFEEDBACK &ANALYTICS

DESIGN& HTML

ALLOCATEBUDGET

APPS /POIs /TAGS

Decide type of campaign

Decidetarget

CalculateCPM

Runcampaign

Send people in the store

Acquire new users

Increase awareness for new car launch

A U T O M O T I V E

Marketing Objective

Mobile Medium

Increase spending

Acquire new users

Perform upselling campaigns

F I N A N C I A L S E R V I C E S

Marketing Objective

Mobile Medium

Increase foot traffic

In-store purchase

Behavior influence

Traffic to mobile store and mobile check out

R E T A I L A N D S H O P P I N G M A L L S

Marketing Objective

Mobile Medium

Recurring Bookings

Experience social sharing

Perform upselling campaigns

Last minute inventory filling

T R A V E L A N D T R A N S P O R T A T I O N

Marketing Objective

Mobile Medium