Mobile Megatrends
Steve Ives CEO Taptu Ltd
MoMo Ukraine September 2006
Slide 2
Background
• Steve Ives– Founder of Taptu Ltd, August 2005– VP Business Development Qualcomm 2004-05– Qualcomm acquired Trigenix for $36m October 2004– Founder and CEO of Trigenix Ltd 2000 - 2004– Trigenix awarded ‘Best Wireless Application
Developer’ 3GSM 2003– 3 previous successful Cambridge-based startups– MBA Wharton School, MA Cambridge Univ.
BEST WIRELESS APPLICATION DEVELOPER
Slide 3
Megatrends
• Silicon• Bandwidth• 4G• Tariffs• Ubiquitous WiFi• Mobile Internet take-off• Music• Search (content discovery)
Slide 4
Silicon1 GHz, 7.2Mbps6 MP, 4m tri/s30 fps VGA rec/play
225 MHz, 7.2/1.8Mbps4 MP, 100k tri/s30 fps QVGA rec/play
150 MHz, 7.2/0.384Mbps2 MP, 50k tri/s15 fps QCIF rec/play
150 MHz, 384 Kps2 MP, 50k tri/s15 fps QCIF play(6225)
Silicon
Slide 5
Bandwidth
10 Mbps
1 Mbps
100 Kbps
10 Kbps
2000 2002 2004 2006 2008
2G(GSM)
2.5G(GPRS)
3G(W-CDMA)
3.5G(HSDPA)
4G(OFDM)
Slide 6
4G
Intel OFDM(WiMax, WiBro)Qualcomm OFDM
(Flarion, Flow-OFDM)
MNO OFDM(NTT DoCoMo etc)
Slide 7
Tariffs
100
10
1
0.1
2000 2002 2004 2006 2008
2.5G tariff$10 per Mbyte
3G tariff$1 per Mbyte
4G tariff$? per Mbyte
Cellular
WiFi
$ per Mbyte
Slide 8
Ubiquitous WiFi - $40 handset
Slide 9
Mobile Internet take-off
BBC WAP traffic (number of requests) by year
Slide 10
Music
1,000
100
10
2000 2002 2004 2006 2008
$35
2006
Costof
1 GBflashcard
$100
2005
$700
2003$400
2004
Slide 11
Search (content discovery)
taptu.com/xhomeG
Search
Beyonce
Settings Go to Taptu UK?
Slide 12
Conclusion
• Relentless reduction in cost of wireless bandwidth and storage is driving take-off of mobile internet
• ‘Free’ WiFi hotspots will accelerate shift to data-centric mobile world
• Will be driven by music and news first, other services following
• Ability to discover services and content becomes crucial, placing mobile search at centre stage