Relevantie van de mobile evolution van de eindgebruiker @patrickbosteels
Transcript
1. Relevantie van de mobile evolution van de eindgebruiker
@patrickbosteels
2.
Drunk?
3.
www.translate.google.com
Relevance of the evolution
of the mobile end user ?
4.
Mobile Monday Brussels
#momobxl
[email_address]
5. Mobile Monday international Finland
On a certain Monday in September 2000, a couple of
professionals from the mobile telephone world met and Mobile Monday
was born. The format has widely outgrown Helsinki,and today
worldwide city chapters have sprung up in a loose grassroots way
around the globe.
This network has been recognized as a catalyst for mobile
innovation and Mobile Monday defines itself as the community of
professionals of mobility.
Link: www.mobilemonday.net
6. Mission Mobile Monday Brussels
We bring together mobile enthusiasts, to work on the new mobile
value chain that has emerged since two years.
By doing so mobilemonday.be has attracted a number of linchpins
in the business development and marketing world. We increasingly
focus on professionalising the way mobile apps developers can get
their products to the market.
Our goal is to match the existing mobile developers with the
emerging mobile demand, so that a real local sustainable mobile
ecosystem can flourish
7. Audience
Our present community of influencers consists of:
40% established business developers from media/communication
companies
20% mobile developers
20% topical participants
20% mobile operator and other enthusiasts/early adopters in the
mobile value chain
8. Next events
26/9 Appsmarathon.eu at Claridge
17/10 Mobile User interface and Design
07/11 Mobile B2B / inhouse apps/development
24/-25/11 Mobile Hackaton/ Kikkfestival- Mobilemonday
Partner
12/12 Mobile NFC Mobile-Social-Local
And 2012 (WIP)
JAN Mobile advertising/localisation
FEB Mobile World Congress Barcelona
MARCH M2M road charging/transport
MAY Legal workshop /mobile marketplaces
9.
Is mobile that important ?
10.
No,
if you consider that the water for a full year for a child in
Africa costs 8 euro
11. Africa is projected to add an additional 224 million mobile
users over the next 5 years, bringing mobile phones to 68 percent
of the continents population. Mobile phones in Africa are
increasingly being used as a media to get information and use value
added services. Whether its checking market prices, transferring
money or simply checking the latest news, Facebook or Wikipedia,
mobile phones are transforming life in Africa.
12.
phone - feature phone - smart phone
13.
numbers
14.
15.
16.
App versus browser
17.
open data
18.
mobility
19.
20.
21. Dynamic Composition and Sharing of Context-aware Mobile
Services DYNAMOS - 2006 This is a TEKES project in collaboration
with VTT. Our project partners are ICT-Turku, Suunto and
TeliaSonera.
22.
advertising
Anand Rajaraman, Kosmix co-founder and and senior-VP e-commerce
at Walmart, said on the @WalmartLabs blog in a post late yesterday
that "OneRiot has developed some pretty nifty technology that
analyzes social-media signals from popular networks like Twitter
and Facebook to deliver ads that are relevant to consumers'
interests."
It's an idea not unlike the Shopycat gift-recommendation engine
@WalmartLabs has been testing, only for serving up ads on mobile
devices, not gift ideas.
AdAge Digital
So why does Earth's largest retailer, with some pretty big existing
relationships with digital (see: R/GA) and media agencies (see:
Starcom MediaVest Group) need an ad targeter?