Mobile Monday Switzerland - iPhone Development and Open Source Assembly

17/04/2008 © Optaros 2008. Some rights reserved.

iPhone Applications andAssembled Open SourceMobile Monday

Bern, 01.12.2008

Sebastian Wohlrapp

1

© Optaros 2008. All rights reserved.

Agenda

What makes the iPhone special?

Other "special" environments

Building multi environment solutions

2


The iPhone Experience is a new benchmark...

3

Design Usability

Versatility

Penetration Eco System


The iPhone Experience is a new benchmark...

3

iPhone= useful + useable + engaging

Design Usability

Versatility

Penetration Eco System


Design

4


Versatility

5

iPod + Accelerometer + GPS + Wifi + 3G + Touch wide screen➔


Usability

6

Multi Touch & Gestures

Accelerometer + GPS

Use case driven design

➔

➔

➔

Keep it simple➔


The iPhone sets the pace for mobile device internet usage

Internet ease of use

Mobility/Portability/Connectivity

High

Low

Low High

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2007 2008 2009 2010 2011 2012 2013 All mobilephone users

Smartphone users

iPhoneUsers

Forecast: Western European Mobile Internet Users 2007 -

Internet usage through mobile devices (mmetrix, 2008)- 2013 (Forrester)


It‘s the single most uniform multi purpose mobile device on earth (and in Switzerland)

0

2'000'000

4'000'000

6'000'000

8'000'000

10'000'000

Q2 2007 Q3 2007 Q4 2007 Q1 2008 Q2 2008 Q3 2008 Q4 2008

iPhonesiPod Touch*

* Estimated, because Apple doesn‘t provide country and product specific (i.e. only sales numbers for iPod are communicated) sales figures

Source: Apple Financial Results, Optaros research and estimates

16‘794‘70019‘703‘800

36‘498‘500Total

180'000

211'200

iPhones*

iPod Touch*

Total* 391'200

Sales figures until end of 2008Worldwide sales figures until end of 2008 *

8


It‘s more than a device, it‘s an eco system

9


The iPhone is already a legend today... but it is a compromise like so many other things too?

Battery life, battery replacementNo tactile feel, no keyboardLearning transfer and learning curve

There are better devices for (almost) everything it doesOne or many devices?

Design over functionality?Too proprietary?Too restrictive?

Does it go to the masses?Is the price too high?

Closed toolsToo restrictive?Too much control?

10

Design

Usability

Versatility

Penetration

Eco System


The iPhone from the Consumers/Customers perspective

It‘s yet another gadget

It‘s a productivity device

It‘s real added value

11

➔

➔

➔


The iPhone from the Supplier/Providers perspective

Marketing instrument

Access to consumer/customer

Process efficiency, relationship management

12

➔

➔

➔


The iPhone from the Enterprise‘s and Employer‘s perspective

Give employees mobile access to enterprise applications

Leverage the devices capabilities (always on, always with employee) to improve and optimize business processes

Collect data at the point of contact and action

Don‘t underestimate integration, device support and management challenges

13

➔

➔

➔

-


Summary: The iPhone is special ... but ...

The iPhone is special because of its great design and usability, its rapid market penetration, its versatility, it‘s extendability and its ecosystem

The iPhone offers great opportunities for mobile business and mobile process integration

The current iPhone is just the start, future models will fix weaknesses and issues, they‘ll offer more of everything

The „closed“ and highly standardized nature of the phone ensures uniformity and easy of use, but also opens the door for competitors to come with much more open models (and it‘s happening already)

The iPhone has lifted the bar for everybody else,and that‘s good


What makes a good (iPhone) Application

Delightful

Innovative

Designed

Integrated

Optimized

Connected

Localized

15

According to Apple, to be successful in the AppStore, an iPhone application should be...


Other relevant environments with soon to be similar maturity and relevance

16

Increase screen size, resolution and colors➔

Introduce touch and gestures support➔

Introduce Marketplace and SDK➔

Connectivity, standards support and battery life time have been better for quite some time

➔

...

© Optaros 2008. All rights reserved. 17

Our Assembly Approach

BUILD

Customsoftware

BUY

Installablesoftware

High cost of ownership

Low cost of ownership

High differentiation

Low differentiation

ASSEMBLE

Software components

Assemble solutions for:• Compelling customer experiences

• Business agility• Low cost of ownership

RENT

Softwareas a Service


Multi platform: Focus on User Centered Design and a convergent Architecture

18

Specific Support Standard Support

Business Rules

Integration

Service Exposure for generic integration

User

User Centered Design

leveraging devicespecific

capabilities

...


Multi platform: Focus on User Centered Design and a convergent Architecture

18

Specific Support Standard Support

Business Rules

Integration

Service Exposure for generic integration

User

User Centered Design

leveraging devicespecific

capabilities

Does not care about technology

Will continuously

evolve

Might require

proprietary runtime

Open APIs will help foster

adoption

...

Follows different type of life cycle

Depends on type of

business


Thank you...Optaros (Switzerland) SA

Rotbuchstrasse 46

CH - 8037 Zurich

Sebastian Wohlrapp

[email protected]

Boston

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London

Munich

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Bucharest

mailto:[email protected]

mailto:[email protected]


About Optaros

We help our clients seize new online opportunities

Largest Alfresco Installation World wideGlobal collaboration migrated from Notes Replaced ASP, capture all lead revenuePayback – 8 months

Transferred PGATour from CBS in 14 weeksPayback – 10 months on ad sales

100% productivity increasePayback – 6 months

We have a proven record100% reference-able98% on-time/on-budget

We‘re growing$0 $26 million since 2005Over 100 clientsOver 200 employees10 Offices in US and EU

We have a rich historyHelp clients leverage technology disruption: client-server, web browser - now assembled web

We’re well capitalized$32 million investment

How we work with our clients Work jointly and transparently with client teams

Turn ideas into implementable blueprints

Commit contractually to deliver on time, on budget

Design Web 2.0 user experiences

Iteratively assemble open source software

Support the solution

Swisscom Labs for Open InnovationLaunched in just 8 weeks


Optaros: What we do

Practices

Business Solution Areas

E-Commerce 2.0

Digital Media &

Publishing

Direct Customer

Engagement

NextGeneration

CRM

Optaros ApplicationAssembly Methodology User Centered Design Open Source & Open

Standards

Global Sourcing

Enterprise 2.0 and

ECM

Content Management & Collaboration

Service Oriented Architectures

User Experience

Design

Operations & Support

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Mobile Monday Switzerland - iPhone Development and Open Source Assembly

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