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[Mobile Monday T7] - 4 Secrets to successful app Monetization

Date post: 08-May-2015
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Diễn giả: David Yin - General Manager của Vserv
29
App Monetization 4 Secrets to Success David Yin
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Page 1: [Mobile Monday T7] - 4 Secrets to successful app Monetization

App Monetization4 Secrets to

SuccessDavid Yin

Page 2: [Mobile Monday T7] - 4 Secrets to successful app Monetization

GLOBAL INNOVATION

FOCUSED

A Global Mobile

Advertising Network

Page 3: [Mobile Monday T7] - 4 Secrets to successful app Monetization

31+ BN AD REQUESTS / MONTH

10% SOUTH AMERICA

7% NORTH AMERICA

11% EUROPE

33% INDIA

14% MIDDLE EAST & AFRICA

11% REST OF ASIA

14% SE ASIA

GLOBAL AUDIENCE

Page 4: [Mobile Monday T7] - 4 Secrets to successful app Monetization

World’s SIMPLEST

App Monetization Platform for Developers

Page 5: [Mobile Monday T7] - 4 Secrets to successful app Monetization

1 2 3AppWrapped!Any App AppWrapperTM

APP FILE

Works with existing app file

One Click ToolNo Coding Needed!

App with Monetization

$

ONE CLICK, Zero Coding!

Page 6: [Mobile Monday T7] - 4 Secrets to successful app Monetization

More than 1500

campaigns live

across 150

countries at any

given time

Page 7: [Mobile Monday T7] - 4 Secrets to successful app Monetization

Smart FeaturePhones

Smart FeaturePhones

THE ONLY AD NETWORK WITH APP AND WAP INVENTORY ACROSS

TabletsTablets

Smart PhonesSmart Phones

Page 8: [Mobile Monday T7] - 4 Secrets to successful app Monetization

LAUNCH AD:Featured before App starts

LAUNCH AD:Featured before App starts

EXIT AD:Featured on exiting the App

EXIT AD:Featured on exiting the App

PREMIUM AD UNITS

Page 9: [Mobile Monday T7] - 4 Secrets to successful app Monetization

Monetize with AppWrapperTM20,000+ APPS

Page 10: [Mobile Monday T7] - 4 Secrets to successful app Monetization

Developer Partners (Global)

Page 11: [Mobile Monday T7] - 4 Secrets to successful app Monetization

Developer Partners (Vietnam)

Page 12: [Mobile Monday T7] - 4 Secrets to successful app Monetization

Advertiser Partners

Page 13: [Mobile Monday T7] - 4 Secrets to successful app Monetization

App Monetization4 Secrets to

Success

Page 14: [Mobile Monday T7] - 4 Secrets to successful app Monetization

CREATE “HYBRID” MODEL

1

Page 15: [Mobile Monday T7] - 4 Secrets to successful app Monetization

PAID:In-App

Payment

FREE:Ads based revenue

Page 16: [Mobile Monday T7] - 4 Secrets to successful app Monetization

PAID:In-App

Payment

FREE:Ads based revenue

Combine Free and Paid Models

Page 17: [Mobile Monday T7] - 4 Secrets to successful app Monetization

Ads

MONETIZE USERS WITH BOTH APPROACHESMONETIZE USERS WITH BOTH APPROACHES

App

User Choice

User downloads App

Pay

Advertising

Micro Transactions: Try & Buy /

Subscriptions / Pay per Play

~10-20%

Page 18: [Mobile Monday T7] - 4 Secrets to successful app Monetization

USE POWERFUL AD FORMATS

2

Page 19: [Mobile Monday T7] - 4 Secrets to successful app Monetization

COVER PAGE BACK PAGE

Page 20: [Mobile Monday T7] - 4 Secrets to successful app Monetization

ANYAPP

RICH MEDIA FORMAT+

RIGHT PLACEMENTLAUNCH AD EXIT AD

Page 21: [Mobile Monday T7] - 4 Secrets to successful app Monetization

AD MEDIATIONCHOICE + CONTROL

3

Page 22: [Mobile Monday T7] - 4 Secrets to successful app Monetization

HIGH FILLBUT

LOW eCPM

REGULAR MEDIATION TAKES AWAY MONEY

60% share 60% share

€ 100€ 60 € 36

Page 23: [Mobile Monday T7] - 4 Secrets to successful app Monetization

OWN AD SALESDirect Ad Sales Team

1

CHOOSE NETWORKSSetup & get paid directly by Ad Networks of your choice

2

REST OF NETWORKSAggregation of long tail Ad Networks

3

HOUSE ADSLeverage your user base to promote your new apps

4

eCPMHIGH FILL+

HIGH eCPM

Page 24: [Mobile Monday T7] - 4 Secrets to successful app Monetization

MAXIMIZE DISTRIBUTION

4

Page 25: [Mobile Monday T7] - 4 Secrets to successful app Monetization

OTHER APP STORES

Page 26: [Mobile Monday T7] - 4 Secrets to successful app Monetization

OEM DEALS

Page 27: [Mobile Monday T7] - 4 Secrets to successful app Monetization

Summary

CREATE “HYBRID” MODELS

USE POWERFUL AD FORMATS

1

23

4

AD MEDIATION : CHOICE + CONTROL

MAXIMIZE DISTRIBUTION

Page 28: [Mobile Monday T7] - 4 Secrets to successful app Monetization

Awards & RecognitionWe have been awarded:•Media Company of the Year 2012- MMA Smarties•Red Herring Top 100 - Asia•Fastrack Top 20 Startup – Techcircle•Fastest Growing Company in the Portfolio – IDG Ventures

Our CEO has been recognized:•Mobile Professional of the Year - Mobbys•#22 on India’s First Digital Power 100 – Impact•WAT Award – Mobile Entrepreneur of the Year

Page 29: [Mobile Monday T7] - 4 Secrets to successful app Monetization

David Yin General Manager [email protected]


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