ADS 714 Designing Service ExperiencesEdwards Team: Max Hobbs, Nicoletta Niosi, & Kate Ward

Beth: Alcohol-impaired Driving

Each year:

Annual Traffic Deaths in US Annual Reported Cases of Driving Drunk in the US

Annual Cost/Expenses

TOTAL SELF-REPORTEDFORD MOTOR

COMPANY ANNUAL OPERATIONS

INVOLVINGALCOHOL

BUSTED

EXPENSES FROMCAR ACCIDENTS

INVOLVINGALCOHOL

33,808 150 MM $116 BB

10,839

1.5 MM

$37 BB

This is a big problem.What are the causes?

What needs aren’t being met?

How do we fix this?

People Drive Drunk Because:

CENSORED

1 2 3

They are selfish and irresponsible

They don’t know how impaired they are

They are stuck without options

IRRESPONSIBLE CLUELESS HELPLESS

IRRESPONSIBLE

PLANNING AHEAD

TAKING A CHANCE

SEEKING HELP

DISREGARDING LAWS AND ETHICS

CLUELESS HELPLESS

Five key behaviors:

WAITING TO SOBER

IRRESPONSIBLE

AWARENESS

SOLUTIONS

INTERVENTION

CLUELESS HELPLESS

Needs:

IRRESPONSIBLE

AWARENESS

SOLUTIONS

INTERVENTION

CLUELESS HELPLESS

Needs:

IRRESPONSIBLE

AWARENESS

SOLUTIONS

INTERVENTION

CLUELESS HELPLESS

1. Physical and geographical assessment

3. Social support from friends and family2. Practical tools to inform and facilitate

4. Threats, penalties or disablement

Needs:

Meet BethAn in-dash, wireless/GPS enabled mobile device and custom software application. Beth is designed to assist drivers who have been drinking in reaching their final destination safely.

Beth:•Knows & understands the driver’s performance,

past and present

•Identifies the best options for dealing with a situation in which a driver has been drinking

•Performs her tasks effortlessly and accurately

Beth helps her driver through the following process:

1. Assessing the driver

2. Measuring against a baseline

3. Assessing context and environment

4. Proposing next steps

5. Assessing selection and response

6. Intervening when necessary

1 2 3 4 5 6

1. Assess the DriverBeth reads a drivers BAC in three ways:

1. Through a TruTouch Technologies sensor in the key.

2. Through TruTouch Technologies sensors located around the steering wheel.

3. Through a steering wheel mounted breath-analyzing device. KEY SENSOR

2. Measure Against a BaselineBeth measures a driver’s baselines in the following ways:

1. Drivers may pre-program personal information, as well as itineraries, contacts, and restrictions for drivers under 21.

2. Driver’s license is scanned into the system where name, age, sex, height, weight, address, and past offenses are immediately available.

LICENSE SCANNER

3. Assess Context & EnvironmentBeth is aware of:

1. Time of day

2. Location

3. Important contacts

4. Businesses nearby

1. Call Susan

2. Call taxi serv

3. Find food

WIRELESS/GPS TECHNOLOGY

4. Proposing Next StepsBeth will offer three acceptable solutions such as:

1. Cell numbers of friends and family

2. Alternative transportation

3. Businesses within walking distance where food and coffee are available. The driver can then wait until his BAC levels lower sufficiently

WIRELESS/GPS TECHNOLOGY

1. Call Susan

2. Call taxi serv

3. Find food

5. Selection & ResponseBeth will facilitate phone calls or text messages. She is also able to keep the car from starting. In the event that approved selections and responses are not made, she can provide additional warnings and consequences as needed.

6. InterventionBeth can determine if the car should be locked down, or if parents or law enforcement should be notified. All input, readings and responses will be kept in a database and made available to parents and/or law enforcement.

Mom and Dad have just had Beth installed in a Volkswagon Scirocco. Dad drives the car to work, but lets 17-year-old Seth take it out on weekends.

While Mom and Dad drink socially on occasion, they are concerned about some of Seth’s recent behavior.

On this occasion, they have agreed to let Seth and two of his friends take the car to a local all-ages concert.

Rock ShowSCENARIO 1

Rock Show

1 2 3 4 5 6

SCENARIO 1

After purchasing the car, Dad, Mom and Seth scan their licenses with Beth’s internal camera. Beth now knows the age, sex, height, weight, and home address of the family.

Beth also knows that Dad did have a DUI in college and Mom got a speeding ticket six months prior.

Dad also programs a few additional requirements into Beth for times when Seth is driving the car. He enters he and his wife’s cell phone numbers, as well as Seth’s grandparents who live nearby and the numbers of some close family friends. He also lets Beth know that Seth’s curfew is midnight, unless Mom or Dad grant a specific pass in the system. On nights when Seth is driving and the GPS location does not indicate that Seth is home by midnight, his parents will be notified of his location by text message. While Beth will allow monitored driving with a BAC between .000 and .08%, Dad ensures that Beth will not start if Seth ever registers a BAC of any kind.

Rock Show

1 2 3 4 5 6

Hello Seth. Please insert the key into the ignition.

Seth enters the car and scans his license and inserts the key.

SCENARIO 1

Rock Show

1 2 3 4 5 6

Seth, your blood alcohol content is .029. You are above the acceptable limit to drive. I’m sorry, but I cannot allow the car to start.

Beth takes Seth’s reading and measures it against the info in her system.

SCENARIO 1

Rock Show

1 2 3 4 5 6

Seth, you have 1 hour and 9 minutes before curfew. With a 33 minute commute, I will provide you with three acceptable options to choose from.

Beth scans her location and the information pre-programmed by Seth’s parents.

SCENARIO 1

Rock Show

1 2 3 4 5 6

Please select from the following three options: 1. I can initiate a call to your parents now and you can make arrangements with them directly 2. You can present a candidate as a designated driver 3. I can call you a cab. How would you like me to help you Seth?

Beth provides Seth with three acceptable options for getting home.

SCENARIO 1

Rock Show

1 2 3 4 5 6

Calling Dad’s cell.

Seth has no money to pay for a cab, so he needs help from his father.

Call Dad.

SCENARIO 1

Rock Show

1 2 3 4 5 6

Contacting Inner-city Cab.

Transaction approved. The cab is on its way.

Seth explains the situation and his father agrees to pay for the cab, which he does through Beth’s iPhone app. Beth sends all the info to a

participating taxi company to initiate the ride.

Dad. I’m really sorry. I had a little to drink and now I can’t start the car. Beth says a cab will cost $62.84 plus a tip and will take 15 minutes to get here. Do you want to approve that or come and get us?

SCENARIO 1

Rock Show

1 2 3 4 5 6

No other intervention needed.

SCENARIO 1

Girls Night Out

Alicia is a responsible 22 year-old, focused on achieving goals in life —but she wants to have a good time doing it! She’s able to party smart by planning ahead. Installing Beth in her car seemed like a smart investment to make.

On a spring night nearing graduation, Alicia and several of her girlfriends head out on a Thursday night. They have one friend who doesn’t drink much and is watching her calories, so they ask her to be the designated driver for the evening.

SCENARIO 2

1 2 3 4 5 6

Alicia scans her license with BETH’s built in camera. BETH now recognizes Alicia as her primary driver and records her age, sex, height, weight and home address. Alicia wants to make sure she’s covered at all times, so she also programs in some back up contact information in case of emergencies; her older cousin who is on the same campus and two of her closest sorority sisters.

Girls Night OutSCENARIO 2

1 2 3 4 5 6

Girls Night OutSCENARIO 2

Hello Rachel. It’s nice to meet you. Please insert the key into the ignition.

After their night on the town, Alicia takes the passenger seat whileRachel gets behind the wheel and scans her license. Beth verifies Rachelas a new driver and through her camera and facial recognition software,

determines that the license matches the identity of the driver.

1 2 3 4 5 6

Rachel, you do not have any alcohol in your system. You have a clean driving record and are cleared to drive.

Beth takes Rachel’s reading and measures it against the info in her system.

Girls Night OutSCENARIO 2

1 2 3 4 5 6

Rachel, what is your destination?

Confirmed. You are 10 minutes from your destination. Would you like guided directions?

Beth scans for information regarding her location and offers additional resources.

Alicia’s sorority house.

No thank you. I can take it from here.

Girls Night OutSCENARIO 2

1 2 3 4 5 6

Rachel, please let me know if I can assist you with anything.

With no further assistance required, Beth retreats into the background,though she continues to monitor Rachel’s car handling and location.

Girls Night OutSCENARIO 2

1 2 3 4 5 6

No additional selections made or response required.

Girls Night OutSCENARIO 2

1 2 3 4 5 6

No other intervention needed.

Girls Night OutSCENARIO 2

Jim Gives the Bird

Jim, 30, is regular drinker who has gotten into trouble in the past due to his poor judgement after consuming alcohol. He received a DUI a month ago after a night of bar hopping with friends, but the experience did very little to change his behavior. After this arrest he was court-ordered to install Beth in his vehicle. However, he frequently chooses to drive home when he feels “buzzed”, and resists others’ attempts to intervene on his behalf. He insists he can tell when he has had “too many” and that he has a higher alcohol tolerance than most other drinkers. Jim’s views on alcohol consumption and drunk driving are reflected by his circle of friends. He resists the idea that his drunk driving will endanger anyone else.

SCENARIO 3

1 2 3 4 5 6

After having Beth installed, Jim scans his license with Beth’s built in camera. Beth now recognizes Jim as her primary driver and records his age, sex, height, weight and home address. Beth also knows that Jim received a DUI last year and that he has a record of speeding infractions.

SCENARIO 3

Jim Givesthe Bird

1 2 3 4 5 6

Hello Jim. Please insert the key into the ignition.

Jim and four friends enter the car and Jim scans his license. Beth takes hisphoto and verifies him against his license image and Jim inserts the key.

Jim Givesthe Bird

SCENARIO 3

1 2 3 4 5 6

Jim, your blood alcohol content is .05, just under the legal limit. Your driving may be impaired, putting you and your passengers at risk.

Beth takes Jim’s reading and measures it against the info in her system.

Jim Givesthe Bird

SCENARIO 3

1 2 3 4 5 6

You are 23 minutes from home, but there are several options I will provide to assist you in making it home safely.

Beth scans her location and identifies several bars, one 24-hour diner,two late night restaurants, and four hotels within a quarter mile radius.

Jim Givesthe Bird

SCENARIO 3

1 2 3 4 5 6

Please select from the following three options: 1. Select a candidate as a designated driver 2. Arrange for alternate transportation 3. Propose a location for you to sober up. I estimate that time to be 6 hours.

Beth provides Jim with three acceptable options for getting home.

Jim Givesthe Bird

SCENARIO 3

1 2 3 4 5 6

Jim is annoyed with Beth and chooses to start the car. Because he is under the legal limit, the carwill start and operate, but under close observation due to Beth’s assessment of the situation.

Jim Givesthe Bird

SCENARIO 3

Jim, you have chosen to start the car and drive, though you may be impaired. I will be consistently monitoring your blood alcohol content as well as your driving performance.

1 2 3 4 5 6

Beth monitors Jim’s BAC through TruTouch Technology’s sensors embedded in the steering wheel, as well as with a steering wheel mounted breath analyzer. Shortly after beginning to drive, Jim’sfriend produces a flask of alcohol and they all begin drinking in the car. Beth recognizes that his BAC is on the rise, and also notices specific signs of erratic driving, such as swerving, breaking,

speed, and wide turn radius.

Jim, your blood alcohol content as now reached the legal limit of .08%. You also appear to be driving erratically. Please pull over the car. Your refusal to do so will result in contacting the police.

Jim Givesthe Bird

SCENARIO 3

1 2 3 4 5 6

Jim chooses to ignore Beth and turns up his music to drown her out. Beth automatically lowers the audio valume below her own.

Jim, your blood alcohol content has now reached the legal limit of .08%. You also appear to be driving erratically. Please pull over the car to avoid hurting others or another DUI arrest. You have two minutes before I alert the police. This is your final warning.

Jim Givesthe Bird

SCENARIO 3

1 2 3 4 5 6

Beth responds to Jim’s attempt to compromise.

Gary’s Tavern, 2.6 miles. Estimated time of arrival is 7 minutes. The distance is too far. The police will be notified in 36 seconds.

Jim Givesthe Bird

SCENARIO 3

Okay, okay. Beth, I’m going to pull over. I’m heading to Gary’s Tavern. It’s just a few minutes away.

1 2 3 4 5 6

Jim ignores Beth and she determines the car is still in motion after two minutes. Shewirelessly transmits Jim’s personal information, location, license plate number, description

of car, BAC, and previous offenses. The entire experience is recorded in her system and transmitted to an account online. The police are then able to determine if they will send

out a car or simply ticket Jim in the mail. Once Jim finally shuts off the car, the starter willbe locked until unlocked by his parole officer.

Jim, the police have been notified of your situation and location, as well as your intended destination. Jim Gives

the Bird

SCENARIO 3

Final Thoughts•Beth could be introduced into applicable automobiles at the

request of the driver, or at the insistence of law enforcement, for drivers with previous infractions or who are on parole.

•Beth could be offered at no additional cost for products or installation by being government subsidized.

•Beth could come with guaranteed savings on auto insurance.

•Legal accident leniency may be given, in the event of a ticket or accident, if the system did not accurately read or deter the driver from driving.

•Additional benefits: through present technology, Beth could read vital signs that may be indications of other medical conditions, e.g. heart rate, blood oxygen, temperature, and labored breathing, and could provide warnings and access to emergency services if necessary.

Thank you.