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Mobile Multimedia Servicesfor
Information, Communication, Brand Building
Roland Kero, VP Sales Mobizoft
www.mobizoft.com
Why Mobizoft?
► Scandinavian market leader for mobile multimedia with top quality
► More than 40 large customers, among them SVT, IDG and Mediaprovider
► Mobizoft’s solution works with all phones and all networks
► Full convergence between PC – mobilt, from one URL
► Top quality means:• Better experience, more potential viewers
• Satisfied customers will come back for more
• Increased willingness to pay for higher value
► Managed service or enterprise installation, quick and simple integration
Example customer scenario (1)
Media – stand alone companies or clusters► You reach more readers/viewers by adding the mobile channel
► You pull more traffic to your existing channels (Web, TV, radio, newspaper)
► Customized news for each user
► A new channel that can be launched immediately without hassle
► Mobile video is perfect for ”news tips” from readers/viewers. Capture a video with the mobile phone and upload it to your favorite news provider
► Bonus: one interface for editors to publish for both Web and mobile
Example customer scenario (2)
Large Enterprises – Internal Communication► A majority of the personnel do not sit by a computer
► Geographical independence
► Reduced travels
► Increased personnel participation
► CEO speeches/internal training
► Field workers reports from the mobile phone
► News letters
► Mobile internal webs sites
► Alarms
Example customer scenario (3)
Retail & Brands► Brand building & Image
► Build customer loyalty
► Company presentations
► Product presentations
► Inspire and create an interest
► Competitions
► Product placements
► Campaigns that draw customers to the Web or store
► Special offers to loyalty club members
► One link to the content
► Adapt text font size
► Image scaling
► Select the right video format
► Encode and optimize
► Streaming
► Media Storage
► Video CMS
► Statistics
Mobizoft C4M
Customer Success: SVT
► SVT (Swedish Television) is the largest TV broadcaster in Scandinavia
► SVT upgraded their mobile TV solution and now use Mobizoft C4M™ to achieve optimal video quality in all devices
► Primarily news and weather in the first phase
► Link: mobil.svt.se
Customer Success: H&M
► H&M is a global fashion company with retail stores across the world
► H&M uses Mobizoft C4M™ for their global fashion-TV
► Link: m.hm.com
Customer Success: IDG
► IDG is an international publisher with a wide range of technical and financial magazines
► IDG created their own mobile web sites and uses Mobizoft C4M™ to adapt the content to all devices
► More than 10 online magazines
► Mobile-TV with latest news
► Link: mobil.idg.se
Customer case: Mediaprovider
► Mediaprovider is one of Scandinavia’s largest publishers of magazines for consumer electronics
► Device optimized videos, images and text.
► Integrated with existing publishing system
► Link: www.mobil.se
Customer Success: Jägareförbundet
► Jägareförbundet is a hunting community in Sweden
► The hunters film and upload videos directly from the forest and they get published on both the PC and mobile web
► Automatic adaptation of images and text
► Link: m.jagareforbundet.se
Customer Success: Malmö city
► Campaign site from Malmö city with user generated content (UGC)
► Link: flippat.se/mobil
Market update
► 30% - 40% surf through the mobile• 85-95% with iphone
• “Kill time”
• “Save time”
► E-mail is out – today’s users demand faster communication
► SMS is the entrance to surfing
► Where do they surf?• mobil.se - most popular mobile web-sites
► Multimedia strengthen the message and provides a better experience
► Advertisement in the mobile is extremely powerful
Management Interface
Screenshots
Demo
Login with:User name: demoPassword: mobizoft
Demo
Everything is available as a serviceExtremely simple to upload content
Demo
Preview and publish.Automatically generated mobile page with playlist and your own logotype
DemoLinks for Web and SMSAvailable directly from the mobile
EPiServer CMS 5 Plugin
Screenshots
EPiServer CMS 5, Video
EPiServer properties:
► Font size (existing text or RSS feed)
► Image
► Upload
► Video• Playlist
• Single video
Mobizoft C4M – EPiServer CMS 5
CMS Integration
► API for integration with any CMS
► Build your own mobile Web or let us help you with it
Mobizoft C4M - Roadmap
Q2-2009
Q3-2009
Q4-2009
Q1/Q2-2010
C4M 3.1 (current release)
• Live video
• Complete managed service
• Web-based video CMS
• Continuous improvement of
supported devices
C4M 3.2
• Extended support for Live video
• Unique end-user ID
• Integration with Nielsen statistics
• Continuous improvement of supported devices
C4M 4.0
• Online statistics
• Video ads – pre- and post-rolls
• Mobile Flash support
• Continuous improvement of
supported devices
C4M 4.1
• To be defined
• Continuous improvement of supported devices
Why a mobile strategy?
► Mobile phones become an increasingly important channel for your customers to:
• Receive information when the need arise and they have time
• Information that is tailormade for the customer gives added value
• Communicate without calling
• No downloads required
► Mobile phones become an increasingly important channel for you to:• Get an important customer database with phone numbers
• Reach a selected target audience with your message
• Drive traffic to your Web, newspaper or store
• Make use of unique functions, such as SMS, Internet on the go, Unique ID, always carried, camera, video camera, music player, electronic payment, positioning, etc.