MOBILE OPERATING SYSTEMS

MOBILE OPERATING SYSTEM

A mobile operating system is the operating system that

operates a Smartphone, tablet, PDA, or other digital

mobile devices.

Modern mobile operating systems combine the features

of a personal computer operating system with touch

screen, cellular, Bluetooth, WiFi, GPS mobile navigation,

camera, video camera, speech recognition, voice

recorder, music player, near field communication,

personal digital assistant (PDA) and other features

FEATURES

Multitasking Scheduling Memory Allocation File System Interface Keypad Interface I/O Interface Protection and Security Multimedia features

VARIOUS MOBILE OPERATING SYTEMS

ANDROID APPLE IOS

WINDOWS

BLACKBERRY OS SYMBIAN

REVENUE MODEL

Virtual Goods

Advertising Revenue

Subscription Revenue

Download Revenue

BUSINESS TO BUSINESS SCOPE

Mobile Network Operators

Mobile Handset Manufacturers

OS And Application Store Companies

Wireless/Mobile Application Developers

Wireless/Mobile Infrastructure Providers

Personal Computing Device Manufacturers

Services Infrastructure And Outsourcing Providers

WORLD MARKETAndroid maintained its leadership position, with strong contributions from Samsung

and its Galaxy S4. Not to be overlooked were LG and Chinese vendors Huawei, Lenovo,

and ZTE, which each recorded double-digit shipment volumes in the millions.

Combined, these vendors accounted for 62.5% of all Android-powered smartphone

shipments during the quarter. iOS finished the quarter as the clear number 2 operating system, showing that, even

without new product launches, demand remains strong. Moreover, Apple added new

mobile operators to its camp, boosting short-term volumes and cementing long-term

end-user relationships. Windows Phone posted the largest year-over-year increase among the top five

smartphone platforms, and in the process reinforced its position as the number 3

smartphone operating system. Driving this result was Nokia, which released two new

smartphones and grew its presence at multiple mobile operatorsBlackBerry saw its market share decline during the quarter, reaching levels not seen

in the history of IDC's Mobile Phone Tracker. However, BlackBerry has shown steady

progress since the launch of its BB 10 platform, which has grown to three models,

additional mobile operators, and a greater presence within its total volumes.

WORLD MARKET SHARE

YEAR RIM SYMBIAN IOS ANDROID BADA WINDOWS PHONE

OTHER SMARTPHON

ES

2013 1.9%  15.6% 78.4%  3.2%  0.9% 

2012 5.1% 4.2%  19.1% 66.2%  2.3%  2.5%  0.5% 

2011 10.9% 18.7%  18.9%  46.5% 2.0% 1.7%  1.0% 

2010 16.6% 37.3% 15.6%  22.5% 1.2%  0.0%  2.6% 

2009 19.9% 46.9% 14.4% 3.9%  6.1% 

INDIAN MARKET SHARE

YEAR RIM SYMBIAN IOS ANDROID BADA WINDOWS PHONE

2013 7.7% 12.9% 81% 3.8%

2012 9.9% 23.3% 2.4% 50.6% 10.2% 3.6%

2011 13.5% 46.6% 2.4% 28.2% 8.3% 1.2%

2010 1.7% 71.3% 0.72% 11.21% 1.35% 0.18%

STRATEGIES ADOPTED

iOS• Focus on developed markets• Unify hardware and software• One platform user interface• Providing large number of apps• Elegant and classy look - Price

ANDROID• Develop a family tree of Android.• Build killer applications• Be Free and Open• Advertising through Google Web Search Engine• Partnering with Carriers

WINDOWS• Seamless integration with Microsoft platform• Cloud Services• Price cut 

COMPARITIVE ANALYSIS

iOS• Closed Source• No user defined Layout• Smooth & Elegant Transitions• Largest # of apps, no widgets• No user customization• Hardware specific to Apple

ANDROID• Open source• User Defined Layout• Multi Screen organization with simple Layout• Widgets & huge # apps• Huge amount of User level customization• Hardware is not specific to Google

WINDOWS• Closed Source• No user defined layout• Live Tiles Home screen• Less # of app• No user customization• Hardware is not specific to MS

PORTER’S MODEL

• iPhone (Apple), Symbian (Nokia), Windows Mobile (Microsoft), Research In Motion (Blackberry OS)

COMPETITIVE RIVARLY(HIGH)

• Need an OS to run Smartphone, especially with “open” handsets

THREAT OF SUBSTITUTES (LOW)

• Smartphones apps/handset, carrier plan, m-phone accessories, flash memory

COMPLEMENTS (MEDIUM)

• Consumers select from the many existing smartphones OS offerings. 

BARGAINING POWER OF BUYERS

(MEDIUM)

• Mobile OS designed and made in-house; minimal suppliers.

BARGAINING POWER OF SUPPLIERS

(LOW)

• Most telecom / software companies have ability to enter. Many firms in emerging countries launching new smartphones with simple, reverse-engineered OS.

THREAT OF NEW ENTRANTS (HIGH)

COMPETITIVE POSITION

MARKET LEADERS

• ANDROID• APPLE iOS

MARKET FOLLOWERS

• WINDOWS OS

MARKET CHALLENGERS

• BLACKBERRY 0S

MARKET NICHE

• UBUNTU• MORZILLA OS

MOBILE OPERATING SYSTEMS

EMERGING PLAYERS

MOZILLA'S FIREFOX

OSUBUNTU TIZEN JOLLA

SAILFISHALIYUN

FUTURE PROSPECTS

With Android and iOS controlling over 90 percent of the smartphone

operating system market, it is extremely difficult to make a dent in the

space.What makes Firefox OS completely unique is that instead of using

“native” code for the OS, it uses open web standards – HTML, CSS and

JavaScript – with no proprietary software or technology.Sailfish is Linux-based and open-source, making it completely open to

modification by carriers and OEMs. On the app front, Sailfish will be

compatible with Android, enabling customers to download applications

directly from the Google Play store.Ubuntu wants to be the first smartphone that when docked can turn into

full PC; the aim is to make a “device agnostic” OS that can run on any

connected device (smart-watch, smartphone, tablet, smart TV, etc.).These platforms are being heavily backed by network operators and

OEMs, as open-source platforms represent their best chance to wrestle

control and the war to dominate all connected device categories and the

whole spectrum of the Internet of Things has just started.

CONCLUSION

Smartphone and Tablets powered by Mobile OS will continue drawing focus in Global market and rule the IT and Telecom Industry year ahead.

Traditional mobile definition has been completely revamped in past few years with faster processor, rich HD display with LED technology. Cell phones are now capable of browsing over internet wirelessly using Wi-Fi /, 3G or 4G technology.

Apple iOS and Google Android – Rules the mobile operating system followed by others.

REFERENCES

Wikipedia

Google Annual Report (2008)

Gartner (2012), Market Share: Mobile Devices by

Region and Country

 OS News (2013),  The second operating system

hiding in every mobile phone

Renub Research (2012), India Smartphone Market &

Operating System Analysis Forecast”