Mobile Operator Opportunity

Market Drivers = Opportunity

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Communication

Internet of Things

OTT Apps(Over The

Top)

Social Networkin

g

BYOD (bring your own device)

Cloud Computing

Group Messaging

Pressure is increasing on mobile operators to respond to OTT apps.

The Fourth Wave

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• Bearer Service Revenues (Voice, SMS and Data) Peak and Decline

• Mobile Operators Must Have OTT Value Added Services

Source: www.chetansharma.com

Consumer Messaging Explosion

Source: Insights.onavo.com

FacebookGlobal

1.1 Billion

WeChatChina

500 Million

WhatsAppGlobal

300 Million

LineJapan

230 Million

KakaoTalkSo. Korea100 Million

Business vs. Consumer OTT Features

Multimedia

Group Chat

Canned Messages

Multilingual

Subgroups

Secure

Private

Group/User Controls

Mobile Business (API)

Multichannel

Business/ Enterprise

Multimedia

Group Chat

Badges/Emoticons

Multilingual

Social

Gaming

Commerce

Free or Low Cost

Consumer

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Value Added Mobile Messaging Services

• Employee Communication Workforce management Product notices and feedback Disaster preparedness and response

• Customer Communication Customer support via SMS and mobile app Integrated multi-channel promotion

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Messaging Platform Features

• Full 2-Way

• Chat and Dispatch modes

• Enhances existing systems

• API for Integration

• Private and Secure Group Messaging

• Multi-Channel (SMS, email, mobile app, Satellite)

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Hosted Solution for Value Added Services

• Customized for Mobile Operators Branded portal and mobile apps Localized for In Country Hosted (no capital $) Include satellite and other services

• Potential Services Small/Medium Business VAS Disaster Response Services Enterprise Messaging (Global) Family and Friends Groups

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Enterprise Platform vs. Consumer OTT

Feature Enterprise Consumer

Service Multimedia X X

  Private X X

  Chat Mode X X

  Dispatch Mode X  

  Hosted Service X X

  Broadcast Messages X  

  Reliable Message Delivery X X

Group Subgroups X  

  Group Managers X  

  Private Groups X  

  Imported User List X  

  Manager Edits Users X  

  User Self Edit X  

User No Registration Required X  

  WiFi Only User X  

  SMS Only User X  

  Email Only User X  

  Multiple Groups per User X X

  On/Off Inline Commands X  

  Stop/Help Inline Commands X  

Modular Service Platform

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Customizable Input Stream Processing

Modular Communications Interfaces

Hardware Scalability Based on Need

Object-Oriented Design

Multilingual on a Per-User Basis

Customizable, Web-Based Front End

Service can be hosted or in-network

Platform independent Java codebase

The Needed Platform is Ideal for Developing New Data Communications Services

A sophisticated platform allows rapid prototyping, definition and

introduction of interactive data communication services.

Conclusion

Mobile Operators must provide

valuable, sticky services to

new and existing customers

that leverage their unique mobile network and

direct billing relationships

with the majority of customers.

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