MOBILE PAYMENT & NFC
Ozgur OZVARDAR
General Manager,
VeriFone Middle East & Northern Africa
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FA C T S
More than 1.2 billion NFC
phones shipped by 2017
Global NFC retail payments
will be $11billion by 2017 (4.7
times 2012)
86% of payment terminals
will support NFC by 2016
By 2015 NFC technology will
be the most used solution for
mobile payments
M O B I L E PAY M E N T S - VA L U E P R O P O S I T I O N
Speed
Convenience
Replaces
- Wallet
- Cash
- Tickets
- Stored value cards
- Loyalty cards
- Coupons
M A J O R P L AY E R S A R E R E A C H I N G C O N S U M E R S
W I T H M - C O M M E R C E A P P L I C AT I O N S
Consumers with multiple wallets, apps and programs will
come to merchants expecting greater interaction
Mobile players
Financial institutions
WEB/Social Media
Couponing
Alternative Payments
Loyalty&Marketing
Ve r i F o n e VA S G a t e w a y
Bringing together the Eco-system Services&
inputs Acceptence
Mobile
Wallet
Mobile App
Physical
Card
Manuel Key
Entry
Payment
Gateway
ECR
Terminal
E-commerce
Estate Management
Mobile Marketing
Platform
Business Intelligence
Reporting
User and Wallet
Management
Dashboard
PAY M E D I A M O B I L E M A R K E T I N G P L AT F O R M
Portal/Campaign Management
System
Campaign Definition
•Location based (NFC, Geo-
Location)
•Profiling (Gender, Age, Shopping
habits)
•Demographics
Customer Login and User
Interface (Merchant, service
provider, CPG, etc.)
3rd-Party Integration
•Allow access to inventory based on targeting
•Enable serving of ads containing wallet and/or UAP-
compatible offers
•Generate BI and reporting
Distribution System
Wallet
Infrastructure
Reporting
&Billing
System
Reporting and Billing
•Redemptions, reconciliation
•Usage report, consumer data
Delivery of Discounts, Offers, Coupons
•Exact mobile devices
•Exact merchant POS systems
•Interface to the retailer’s internal campaign mgt
system
M O B I L E M A R K E T I N G P L AT F O R M - K E Y B E N E F I T S
Allow retailers, brands and media buyers to define effective, segmented
campaigns
Location-based, contextual, behavioral targeting
Demographic/psychographic profiles
Smart Campaigns
Full control Self-service tools for distributing campaigns – no need for coupon brokers
or group buying providers
Ultimate flexibility – supports any offer type (e.g. 50% off, 2 for 1, 10th
item free)
Increased loyalty Acquire new loyalty program members from valuable user base
Increase value to consumers through enhanced targeting and mobile
delivery
Measurable Campaigns Full reporting of offer views, and redemptions
Full system integration Terminals are updated automatically with new offers upon creation
Terminals integrated to retail POS
Tier 1 retailers’ internal campaign mgmt systems integrated with
distribution system
Save paper and cost Replace cumbersome and ineffective paper coupons
Drastically cut fulfillment costs
T H A N K Y O U
Özgür Özvardar