StarmarkBrandingAdvertisingInteractivePRDirectMobileSocialAnalytics

© COPYRIGHT • ALL RIGHTS RESERVED

MOBILE PAYMENTS

@bcirce#mcommerce

© COPYRIGHT 2012 STARMARK

STARMARK.COM

Our Backbone:

Company Founded on Integrated Marketing

Interactive, Social & Public Relations

Return On Investment Focused

Top-10 Diversity Owned Company in Florida

Nationwide Recruitment

Recognized Top South Florida CEO

Includes:

Fort Lauderdale (Headquarters)

San Juan, PR

Orlando, FL

Starmark

Peggy NordeenCEO

@bcirce#mcommerce

© COPYRIGHT 2012 STARMARK

STARMARK.COM

eTips.Starmark.com

Weekly eTip Newsletters

• Distributed via email, Facebook, Twitter and SMS

• Based on Cutting Edge Current Trends

• Co-Authored In-house By Experts Within Discipline

• Nationally Syndicated Content; Two Printed Books

Monthly Actionable Webinars

• Deeper Dive on Popular eTip Topics

• Expert walkthru with Q&A

Starmark Social Playbook

• Strategic Social Marketing Plan

• Proactive Approach to Managing your Social Marketing

• Updated daily!

© COPYRIGHT 2012 STARMARK

STARMARK.COM

@bcirce#mcommerce

Mobile Payments & Mobile Commerce

@bcirce#mcommerce

© COPYRIGHT 2012 STARMARK

STARMARK.COM

Broadly, Mobile Commerce includes...

eCommerce on your mobile

device

Location-based payment via your Mobile

Device

Transmission of money via your mobile device

© COPYRIGHT 2012 STARMARK

New Transmission Technology: Near Field Communication (NFC)

Not available on all phones...yet!

BlueToothRFID

ACTION ITEM

Retailers: Install NFC Point of Sale Terminals

@bcirce#mcommerce

© COPYRIGHT 2012 STARMARK

STARMARK.COM

Allows encrypted transmission of:Payment Data • Security Codes • Marketing Information • Social Media Checkins/Status • Much more

@bcirce#mcommerce

© COPYRIGHT 2012 STARMARK

STARMARK.COM

Stores your:

• Credit Cards

• Debit Cards

• Gift Cards

• Loyalty Cards

• Sales Promotions

Uses NFC to transmit securely to the terminal

Payment via Google Wallet

This has great potential, but keep your phone secure!

ACTION ITEM

If your phone has NFC, try it!

@bcirce#mcommerce

© COPYRIGHT 2012 STARMARK

STARMARK.COM

Stores your:

• Boarding Passes

• Coupons

• Movie Tickets

• Loyalty Cards

• No NFC = No Credit Cards

Apple Passbook

Big miss for Apple...A wait-and-see approach...

ACTION ITEM

Early Adopters should try this out

@bcirce#mcommerce

© COPYRIGHT 2012 STARMARK

STARMARK.COM

Lets you accept credit cards

• Personal use

• Small business use

• Fast & Convenient

• Smallest Transaction Fees

Payment via Square

I love it, and I’m happy to demo this for you after the seminar!

ACTION ITEM

If you have the need to accept credit cards, get one now for free!

@bcirce#mcommerce

© COPYRIGHT 2012 STARMARK

STARMARK.COM

Payment via Custom Apps

• LevelUp

• TabbedOut

• Many Others

There are virtually no retailers accepting these yet...probably the

wrong approach

ACTION ITEM

Wait for market shakeout and consolidation

@bcirce#mcommerce

© COPYRIGHT 2012 STARMARK

STARMARK.COM

#1 mCommerce application

Simple, prevalent, good shopping experience

50,000,000+ Transactions since launch

Payment via Proprietary Apps

At the end of the day, not every retailer will have their own

mCommerce app...will they?

ACTION ITEM

Try it now! Earn rewards and free drinks

@bcirce#mcommerce

© COPYRIGHT 2012 STARMARK

STARMARK.COM

Add-on to Existing Accounts

Millions of people have PayPal and Bump already...

PayPal...mehACTION ITEM

Skip it...unless all your friends are using it

@bcirce#mcommerce

© COPYRIGHT 2012 STARMARK

STARMARK.COM

Payment via SMSIf you can send an SMS, you can send money to anyone

Most Successful SMS payment campaign to

date...

First person to opt-in, I’ll text you $1 to show how easy this is!

ACTION ITEM

Text ETIPS to 247-365 (right now)

Venmo

@bcirce#mcommerce

© COPYRIGHT 2012 STARMARK

STARMARK.COM

Payment via Social Update

The future of social marketing will let the business control the message more and more...

ACTION ITEM

Be one of the first to try this...in the lobby here at iSummit!

© COPYRIGHT 2012 STARMARK

@StarmarkIntl

Stay Engaged!

Text “ETIP” to 247-365to get our weekly eTip via SMS

Register for Weekly eTips & Monthly Webinars

www.Starmark.com

@bcirce#mcommerce

© COPYRIGHT 2012 STARMARK

STARMARK.COM

Thank You.

Brett CirceChief Interactive OfficerFollow Me: @bcirce