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Mobile Persuasion

Date post: 24-May-2015
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The mobile paradox is that the massively reduced screen real estate makes creating persuasive services much harder than on the desktop web. There is simply less room and time to create trust. And of course the user is only too well aware that they are paying for the priviledge…. This talk will examine the challenges as they have applied to a live mobile service - Flirtomatic.
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Creating a persuasive service interface in mobile P.Prakash | Head of Product
Transcript
Page 1: Mobile Persuasion

Creating a persuasive service interface in mobile P.Prakash | Head of Product

Page 2: Mobile Persuasion

What is persuasion?

Page 3: Mobile Persuasion
Page 4: Mobile Persuasion
Page 5: Mobile Persuasion
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What is persuasion?

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Image?

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Value?

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Satisfaction?

Image: http://www.wiiinjury.com/

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Contextual touch points?

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New phones createnew behaviours

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Let’s try an experiment...

Swap phones with your neighbour and try texting yourself

Page 16: Mobile Persuasion

The FunnelMarketing

RegistrationActive

Payment

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Time

New user

Returning user

Page 18: Mobile Persuasion

Principle 1: EG: FlirtbombTurn emotional goal into actionable statements

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Principle 2: EG: Action paletteKeep trigger-design - Minimal, consistent but widely recognisable.

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Principle 3: Easy samplingDesign for easy trial/sampling a service

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Principle 4: Make benefitssocially meaningfulto user’s context

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Principle 5: Monitor usageto tweak access points

< Daily activity report graph goes here. Confidential >

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Examples of what works...

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Skype

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Orange Wednesdays

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Howie’s

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Thank you [email protected]

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Let’s try an experiment...

Swap phones with your neighbour and try texting yourself


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