Mobile PhoneSatveer Kaur

Outline

❏ I plan to produce a 30 second television advertisement for the Nexus mobile phone.

❏ The medium is simply going to be a video which will be shown on TV and Internet such as YouTube.

❏ My intention is to present a very good quality phone compared to other company phones that exist in the technology field.

Storyboards

Anti-Realist

Contingency PlanIssues

A. Weather:It may be too bright meaning that there could be unwanted light being reflected in areas we do not want it to be in. Also it may even be a rainy day instead, thus the equipment might be damaged.

B. Unwell CastPreventing Issues

1. To prevent both the issues from occuring me and my group would need to reschedule to film another day.

2. Also we will inform the cast/crew to ensure they are available on a particular day, suitable for all of us.

3. A further point is that we could film inside rather than outside.

Requirements of Production

Location

EquipmentCamera, Tripod,

Microphone, Phone and Earphones

CastMe and Daniel

Timescale2 Days

CrewReece(Camera

Operator) Basra(Director)

CostWe will be investing £920 and the money will be split in half. One half will go to producing the advert, and the second half is for the equipment as well as the time of the advert to be aired.

Benefits➔ The product will be sold for £250

➔ Time shown will be at 6pm as the target audience are likely to be with their family.

Target Audience➢ Teenagers and young adults, so the age range is from

15-24➢ They are predominately going to be white and arabian

people of both genders.Appeals and Needs;● Battery Life● Memory

Unique Selling Point (USP)

❖ Clear, Loud Speakers at front

❖ 64GB❖ High definition Camera❖ Reasonable Cost

Thank You