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August 4, 2011
Mobile Photography Trends#MobileGallery at Frontrunner
Mobile photography is becoming a mainstream digital behavior
52.4% of US mobile subscribers took a picture on their phone in 2010
2comScore, “2010 Mobile Year in Review,” Feb 2011
FOUR FACTORS BEHIND THE MOBILE PHOTO BOOM
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PHONE CAMERAS NO LONGER SUCK
• iPhone 1 had a 2 megapixel camera
• iPhone 4 offers 5 megapixels, which is comparable in resolution to many standalone digital cameras.
• Equipped with pixel-sharp cellphone cameras in their pockets, it’s no wonder more people are taking photos.
4http://mashable.com/2011/06/02/mobile-photo-app-trends/
SOCIAL PHOTO APPS OFFER DISTRIBUTION
• Photo apps let you publish immediately.
• Instagram allows people to “follow” individual photo streams. Users get immediate distribution in addition to instant publishing.
• Instagram provides seamless social integration with other networks, including Facebook, Twitter, Flickr, Foursquare and Tumblr
5http://mashable.com/2011/06/02/mobile-photo-app-trends/
PHOTOGRAPHY IS THE NEW STATUS UPDATE
• Problem: Facebook, Picasa and Flickr photos are essentially digitized versions of photo albums
• Solution: Instagram is built around sharing streams of photos
• Streams act more as status updates or snapshots in a timeline. The stream style of Instagram’s social network emphasizes what photos are being taken now, not who’s got the best portfolio.
6http://mashable.com/2011/06/02/mobile-photo-app-trends/
DEMOCRATIZATION OF ART
• The slickness of apps can make anyone feel like an artist
• Further, photo apps tap into a creative spirit in all of us and they provide a community for comments, reviews and support
7http://mashable.com/2011/06/02/mobile-photo-app-trends/
NEW PLAYERS IN THE SPACE
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Photovine facilitates photo conversations
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Photorank displays how engaging photographers are with their socialgraphs
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Screenstagram displays photos from Instagram as an animated screensaver
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Statigr.am is an advanced Instagram dashboard
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• Check your stats
• Filter by likes, comments, shares
• Most used filters
• Browse, like, comment seamlessly
• Contact other users privately
Instaprint is a location based photo booth
• Instagrams are taken at a party
• And they will be tagged
• Instaprint observes and pints them like old poloroids
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USAGE BY BRANDS
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General Electric goes behind the scenes in their factories
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Socialites makes strategy conversations visual at Frontrunner Gallery
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Fashion PR has taken full advantage of real-time photo sharing during previews and shows
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