13
Raise your Business above the Expected Mobile Power Solution
Raise your Business above the Expected Mobile Power Solution
Agenda Mobile Power Solution Why Mobile Marketing?
The Answer: Mobile Power with OpenStore
The Value to You
Real Results
Program Features
Next Steps
Approximately 47 million Americans use mobile coupon apps each month
Mobile coupons are 10 +mes more likely to be redeemed than tradi7onal coupons
Why Mobile Marking?
C-‐Stores that send customers 2 deals a week see 3 x more customer visits and increase sales from 15% to 50%
DRIVE TRAFFIC 84% of visitors report using smartphones for shopping-‐ related ac7vi7es before or during their most recent trip to a store
IMPROVE CONVERSION Consumers who use a device during their shopping journey convert at a 40% higher rate
INCREASE ORDER SIZE 22% of consumers spend more as a result of using smartphones– with just over half spending at least 25% more than they had intended
So you can easily grow sales and profits.
47% Mobile consumers that want retailers to send coupons to their smartphones when they are in or near the store
The C-Store Landscape: A Huge Opportunity for You
Customer Behavior
36%: Fueling customers that pay in store 43%: Customers pay for gas and leave 21%: Pay at the pump then walk into the
store to purchase
12%: Men shop at a c-‐store every day 23%: Men who shop 2 to 3 7mes a week 35%: Millennials that purchase at a c-‐store
every 7me
With mobile marke7ng, you have the opportunity to bring more of your customers into your store(s) to increase sales and transac7on sizes.
Demographics Create specific deals with your mobile marke7ng to target certain types of customers to increase redemp7ons and ul7mately to drive more business.
36%
43%
21% 79% Consumers who regularly shop with coupons.
39% Smartphone owners use their devices to redeem mobile coupons. 47 million users use their smartphones for mobile coupons.
16% Consumers that use apps from c-‐stores, while 20% use an app from a coffee shop
35% Shoppers that par7cipate in c-‐store brand loyalty programs
67% Consumers that want to connect with a c-‐store to receive coupons and deals
12%
23%
35%
2014, General Mills Convenience & Foodservice Research; 2014, NACS Loyalty Results; 2013, VideoMining C-‐Store Shopper Insights; CSNews RealHes of the Aisle Research; Old Dominion University Study on C-‐Store Industry
Drives sales and profits your way by being ahead of your compe77on and delivering value to customers
Core-Mark Mobile Power with OpenStore The unified answer to engaging your customers and making your business mobile
OpenStore Complete mobile
marke7ng plaVorm for c-‐stores
Mobile Power Core-‐Mark’s mobile marke7ng solu7on
SmartStock Full service marke7ng & merchandising
service
OpenStore OpenStore is the industry leading mul7-‐channel marke7ng solu7on that brings mobile marke7ng to convenience store companies. With OpenStore, C-‐Stores deliver content and digital coupons, which build customer loyalty and increase sales.
Mobile Power Mobile Power is the next genera7on of promo7onal power, delivering deals to independent customers via their branded mobile app. With Mobile Power, operators looking to leverage the latest in mobile marke7ng tools can take advantage of a full calendar of promo7onal deals and content – all which are created, managed and implemented by Core-‐Mark’s mobile content team.
SmartStock SmartStock, provides retailers with the opportunity to increase sales at higher margins. By focusing on sets typically handled by a DSD, SmartStock eliminates the need for mul7ple vendors, saving our customers resources, money, and 7me. SmartStock® is a guaranteed, full-‐service marke7ng program that offers qualified Core-‐Mark customers the key benefits of top category management, quality racks, and weekly in-‐store merchandising services.
Your Mobile Solution The combina7on of Core-‐Mark’s SmartStock and Mobile Power programs and the best-‐in-‐class technology of OpenStore…is the most comprehensive solu7on to increase your C-‐store’s business, customer loyalty and sales.
Mobile Solu+on Create loyalty, increase
sales and stay compe77ve!
!
o Drives Sales & Profits o Do it Easily o Use Best-‐in-‐Class Technology
The Value to You How Mobile Power with OpenStore will help raise your business to new heights with the power of Mobile Marke7ng
Objec+ves Benefits
Advantages
Results Increase Sales
Build Loyalty
More Customers
Increase Pump Sales
Develop Repeat Business
Create Residual Income
Compete More Effec7vely
Stay in Front of Your Customer
Sell Higher Margin Products
Easy to Use
Cufng Edge Marke7ng
Best-‐in-‐Class Technology for C-‐Stores
Low Cost
Quick Deployment
Proven Return on Investment
The Mobile Power solu7on with OpenStore will propel your business into achieving greater results by increasing sales, building repeat business, gaining new customers and helping you stand out from your compe77on. Mobile Power for You!
Real Results at a 6 Store Chain The results and real value provided by OpenStore
1,621 Opens
622 Redemp+ons
114% ROI Value This C-‐Store achieved approximately a 114% return in June through revenues generated by using OpenStore
DEALS in JUNE 2014 This OpenStore client had 1,621 opens on their deals, and 622 redemp7ons
64 72 52 130 244
6/2/14 VX E-‐Liquid Buy 1 Get 1 Free
6/3/14 $1.00 Off Breakfast
6/4/14 Deli Sandwich 50¢
6/16/14 32oz Fountain Drink Free
6/20/14 Free Deli Sandwich
• Loca7on: Missouri • Business: Fuel & C-‐Store • 6000 app downloads to date • 5 Deals / Campaigns in June 2014
(average is 5 to 10 deals per month)
• 1,621 Opens by customers opening a deal received in June ‘14 • 622 Redemp7ons/views by customers opening a deal and then ac7ng on it in June ‘14 • Revenue value of deals: $3,732.00 in new revenues June ‘14
(Industry average transacHon size is $6 per transacHon)
STORE DATA
REDEMPTIONS
DEALS
OpenStore Industry Leading Mobile Marketing Solution for C-Stores
OpenStore clients represent over 20,000 stores throughout the U.S.
“We highly recommend OpenStore®. The team is always willing to help, and they always go above and beyond to exceed our expecta7ons.”
“The OpenStore® PlaVorm is a revolu7onary marke7ng tool for convenience retailers! The ability to manage feedback, our website, e-‐mail marke7ng, text and our Nice N Easy Deals App from one dashboard is brilliant. …And then there’s the App; not only is it state of the art, it is consistent with our brand image, easy to use and our customers love it!”
“OpenStore® has been a very successful solu7on for Mach 1. Our in-‐store sales and brand recogni+on have increased to a very profitable posi+on. The tools the OpenStore® plaVorm provides allows us to connect with customers in new ways that are effec7ve and easy.” Alan Meyer
Fuel Manager
Jared K Sturtevant Director of Marke7ng
Keith Yoshida Dir. of Bus. Dev. & Marke7ng Mid Pac Petroleum
Mobile Power + OpenStore Features The Value and Features that the Mobile Power program plus the OpenStore Solution provides to You
Customer Feedback Lets your customers communicate with you and helps you keep them loyal to your business
Rewards Reward your customers for using your app, checking into your store, crea7ng repeat business
Loyalty Engagement Keep your customers loyal to you with games, lovery info, coupons and more
Fuel Prices If you sell fuel, keep your fuel prices updated and available to your customers
Managed Promo+ons Promo7onal deals and content are created,
managed and implemented for you by by Core-‐Mark’s mobile content team
Your Own App You get your very own branded mobile app to
showcase your business and create loyalty
Unlimited Deals Send as many promo7ons and deals
to your customers
Central Dashboard One central easy to use web-‐based dashboard to
manager your mul7-‐channel marke7ng efforts
OpenStore Components The main sec7ons of OpenStore that your customers will engage with in your own branded mobile app
Home Page When your
customers open your app, they see your logo/brand and have a quick
way to get connected with all your business offerings, deals and informa7on.
Loca+on Finder
An easy way for your customers to find your loca7on(s) and route the quickest
way to you.
Store Info Make your store informa7on
available to all your customers in a central loca7on including hours of
opera7on, address, deals, and
feedback.
Customer Feedback
Stay in touch with your customers.
Give them a simple method to
communicate with you and keep them
loyal to your business.
Deals & Coupons Engage your
customers with deals and coupons,
maintaining their loyalty and rewarding
them to keep returning. Customers redeeming coupons typically spend more per transac7on too!
Customer Check-‐In Reward your
customers for visi7ng your store(s).
Incen7vize them frequently visi7ng and they will spend
more.
Customer Gaming
Keep your customers engaged and coming back into your app with games and reward them with coupons or prizes to have them return and spend more at your
store(s).
OpenStore Deal Redemption How your customers will receive and redeem deals / coupons on your own branded app
Selects Deal Your customer selects the deal they wish to use. The more 7mes you send them deals, the more they will
redeem them.
Clicks Use The customer clicks on “Use Coupon” for the deal they wish to redeem. Customers will owen buy addi7onal
items when using coupons.
Confirms The customer confirms using the coupon to avoid any
accidental clicks. The amount of 7me the coupon is valid for
is changeable by you.
Shows Cashier & Scans to Redeem Your customer shows your cashier the coupon barcode and scans it for redemp7on.
CASHIER: Make sure timer is running CUSTOMER: Please present to cashier
Your Own Mobile App Deal/Coupons Loca7on Finder Store Informa7on Customer Feedback
Lovery Loyalty Games Gas Prices
$61 per month per store
$499 set-‐up
Your Own Mobile App Deal/Coupons Loca7on Finder Store Informa7on Customer Feedback
Lovery Loyalty Games Gas Prices
+Your Own Website +Text Message Marke+ng
+E-‐Mail Marke+ng +Social Media Integra+on
$85 per month per store
$499 set-‐up
Pricing Two easy op7ons available and tailored to your specific needs
Core-‐Mark sponsored promo7ons will be coordinated and pushed to the mobile app by Core-‐Mark and coordinated with the SmartStock program. In addi7on, your business can also create and send coupons and deals to
your mobile app on the schedule you decide.
Starter Mobile Power
Full Mobile Power
Our program offers the lowest price in the market for the
comprehensive solu7on you receive. Don’t miss this unique opportunity and let your compe7tors
beat you too it!
Next Steps
The steps to learn more about Mobile Power and OpenStore and deciding if this is the right solu7on for you is quick and easy.
If you decide to sign with the program, the 7me to implement is less than 60 days to launch your very own mobile app.
Schedule a demo now to raise your business above the expected!
Today
THIS MEETING
OPENSTORE DEMO We show you OpenStore’s features and how it works, and you decide you need it for your business
15 days later
We start right away
Less than 60 days
5 days later
You have just leaned about the Core-‐Mark solu+on and you are
interested in seeing an OpenStore demo
You realize Mobile Power & OpenStore are right for your business and decide to move forward
WE START BUILDING Immediately ager signing on, we get to work building your own mobile app
Your mobile app is completed and we launch it together. You promote your app to your customers, promo+ons are sent out and you are on your way to mobile marke+ng and raising your business to new levels!
YOU SIGN ON
LAUNCH
